YOU HAVE AN OFFER?

WHY I DON’T

REALLY GIVE A F**K?

THANKS!

70% off on PIZZA

70% off on Pizza

Avail Now!

THIS IS AWESOME

I’M SO HUNGRY!!

LET’S AVAIL, RIGHT!?

BUT NO THANKS!

70% off on PIZZA

70% off on Pizza

Sample text sample text sample text sample textText sample text sample text

At: Sample textLajpat Nagar

BECAUSE…

BUT NO THANKS!

70% off on PIZZA

70% off on Pizza

Sample text sample text sample text sample textText sample text sample text

At: XYZ Pizza CornerLajpat Nagar

BECAUSE…

THE WHERE !?!

THIS IS WHERE I AM…

THIS IS WHERE YOU ARE…

THIS IS WHAT LIES IN BETWEEN

THIS IS WHAT LIES IN BETWEEN

35 KMSOVER 1 HOUR OF

DRIVING TIME!

WHAT JUST HAPPENED?

70% off on PIZZA

70% off on Pizza

Sample text sample text sample text sample textText sample text sample text

At: XYZ Pizza CornerLajpat Nagar

WHAT JUST HAPPENED?

70% off on PIZZA

70% off on Pizza

Sample text sample text sample text sample textText sample text sample text

At: XYZ Pizza CornerLajpat Nagar

YOU LOST! ME

BECAUSE YOUR OFFER DIDN’T FIT THE

LOCATION CONTEXT

LOCATION, LOCATION, LOCATION!

LOCATION IS THE NEW CONTEXT

MOST RELEVANT TARGETINGFOR BUSINESSES TODAY!

Target your audience by:

Hyper-location: Street-level

State, City

Device, Smartphones

Operating System

Operator

Content Categories

Publishers

MOBILE ADS: LOCATION IS THE NEW CONTEXT

Local ads in a local content are 7X more

effective*

*Mindshare Interactive Sprint case study

LOYALCATION

IMAGINE THIS

You’re Hungry

Your PHONE knows your location so it suggests you a Pizza Parlor right next to your

location…

ADVERTISING OPPORTUNITY offering discount

You click to avail!

2 WINNERS: Advertiser & Consumer

LOYALCATION is FREE

STOP WASTING YOUR AD DOLLARS

• 50% of the visitors to Google Maps only do business with the top 3 results.

• 60% of advertising professionals say that geo-targeted ads deliver a stronger ROI than other buys (2011).

• A test conducted by one company suggested that hyper-local CTR was 30% higher than CTR for traditional search engine marketing (SEM).

• 63% of smartphone users frequently use apps that require them to give their location (2010).

• Local online advertising expected to grow 255% to $35b by 2014 (U.S.)

• 90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).

• 65% of companies are focusing on geographical context for their mobile marketing tactics (2011).

GO LOCALFIT THE CONTEXT THAT MATTERS

ASK ME HOW?ANUBHAV SHARMA