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Pioneers of Digital“Celebrating the People Behind the Pixels”
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Then….
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Now….
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Qi LU
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Bold & Audacious
‘There’s a certain ability for him to set a bold, audacious goal without yelling about it and you feel as though he’s thought it all through and has answers for any objections.’
Stefan Weitz – Bing Evangelist
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‘Can you work on things that have a greater impact to make life greater for other people?
Are you able to work with people so you become a better person every day?
If you can answer yes, that’s a good day.’
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Thomas Gensemer
‘When it comes to brands, especially big traditional brands…there is this grey
area between communications & PR.’
‘Technology needs to support core business
instead of dictating how it works..’
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Four Years On…..
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Really That Awesome?
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June Cohen‘Don’t assume you know
what your audience wants. What works for other media might not work online, so survey, test, learn & optimise.’
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Video (R)evolution
‘Different people watch video in different ways and at different times (so) we released
TED Talks on multiple platforms.
As a podcast on iTunes, streaming video on TED.com, embeddable player for blogs and on YouTube. We’ve now extended to mobile apps, set-top boxes like Roku & Boxee, even
airplane in-flight video systems.’
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Vanessa Fox
‘Vanessa was always a pioneer in terms of pushing Google to be more transparent and to surface useful data to site owners.’
Matt Cutts - Google
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…….an experiment that will either fail miserably, or succeed beyond our wildest dreams, in making the web better for webmasters and users alike.
Shiva Shivakumar in 2005
Leap of Faith
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Value Exchange
‘Spend time with colleagues & partners in different departments. Really try to
understand what they do and how to speak their language. It’ll help when it comes to
communicating ideas and having an empathy with their thinking.’
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Jaron Lanier
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Lawnmower Man&
Minority Report
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Bewarethe
CyberneticTotalist
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Coming Soon…
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Disney MagicBands
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‘There is no such thing as passive perception. Young people today will remember our media as quaint, cute but not quite fully engaged.’
On Advertising…
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Gurbaksh Chahal
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Originality Anyone?
‘If you want to disrupt the market, don’t necessarily do something brand new. See what
people are already doing. Once you’ve scaled that, incorporate what you want to bring that’s new. You need traction on
what people are already doing – existing behaviours, existing products.’
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Business is Business
‘People just don’t learn.....you have a birth of companies trying to do what the original dotcom companies did.....with staggering valuations but no idea how to generate revenue, let alone profit.
Don’t get carried away thinking that, because it’s online, it’s different from any other business.’
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Jeff Bezos
"It's very important not to be hermetically sealed. You want to look at it and say, 'That's very
interesting. What can we be inspired to do as a result of that?' And then put your own unique twist
on it."
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Avinash Kaushik
‘There is a lack of imagination when it comes to doingglorious things. We need to truly embrace digital in creative ways and embrace digital’s new rules.’
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Occam’s Razor
‘I formed this mantra, and then I practiced blogging for a month and a half where only my wife and my Intuit employees read the blog, because I wanted to see that I could actually
produce content that was incredible, relevant and of value.’
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“And my first question to them was, ‘What would I do here?’ And they said, ‘We don’t know.’ They said,
‘You just come and work here, and we’ll figure it out.’ And I said, ‘Oh you’re kidding me!’’
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Stephen Fry‘There are people so needy, so desperate, so mentally codependent on me that it is a real worry that if I don’t pat them on the head at least once a day………’
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‘Ok. This is now mad. I am stuck in a lift on the 26th floor of Centre Point. Hell’s teeth. We could be here for hours. Arse,
poo & widdle’
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‘You have to love it. You absolutely have to love it. Just enjoy the ride, enjoy the creativity that it gives
you.What you've got to be
driven by is what f**king fun and how unbelievably
exciting it is.’
Be You…….and Enjoy It!
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@MelCarson
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Pioneering DNA
❖ Don’t let technology dictate
❖ Challenge creativity
❖ Make things that satisfy needs
❖ Take decisions in real time
❖ Don’t have to be original, just relevant
❖ Have fun!
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Reaction"Pioneers of Digital makes for
compelling reading about fascinating innovators. Their curiosity, passion, drive and enthusiasm for using technology in
creative ways to help people connect and interact is both contagious and
inspirational." USA Today
"If you embrace new media and the spell it has cast over advertising and
the world in general, this may be your lucky day. Readers will feel
like kids in a digital candy shop." Publishers Weekly
"These very insightful stories are perfect for those fascinated by the history of digital.“
Sir Martin Sorrell, CEO, WPP
