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Our name has changed but our chapter remains

the same.

On May 6, 2014 at the ASTD International Conference &

Exposition, ASTD announced that it is changing its name to

the Association for Talent Development (ATD).

Why the Change?

ASTD was first created as the American Society of Training

Directors. ASTD’s founders wanted to raise the standards and

prestige of the training profession and to further the education

and development of those responsible for training others.

We have continued to build on that for 70 years.

The purpose of our profession – developing the talents, skills, and

abilities of people – has remained constant the scope and impact

of the field has grown beyond our founders’ wildest dreams.

Why Now?

The world has changed dramatically over seven decades and our

profession has too. We are changing to represent and support the

change and development of the field, and the tremendous global

impact of the profession.

How Was This Decision Made?

The impact of our members’ work stretches far beyond training

and includes many facets – the 10 Areas of Expertise in our

Competency Model is one example.

Reviewing many years of information, input, feedback, and

analysis on the field’s changes, and data gathered from all over

the world, guided the change.

What’s the Impact on Members and Customers?

Your membership benefits remain the same, and your online

experience to access your member benefits and content will be

seamless with the switch to our new name. In the coming months

you will receive a new membership card with the ATD name and

logo.

Will My Local ASTD Chapter Change?

ASTD chapters will transition to the new name and brand

during the next year.

Some of the Changes You’ll See First

Digital newsletters, like the LCN, will have ATD branding

beginning in June

Infoline is becoming td at Work

T+D magazine – The award-winning, flagship publication for

the profession – will be renamed td

Our monthly publications will be re-named during the summer of 2014

New Content Coming

The new Science of Learning community has debuted

CPLP will add global competence

CTDO magazine – Chief Talent Development Officer magazine

– will be published in 2015

Questions??

Email our Chapter Branding Volunteer, Catherine Mattice, at

Catherine@CivilityPartners.com.