The emotional complexity often moves us away from the development of our true capabilities.

Each individual carries a unique emotional characteristics, constantly neglected by those around them.

ING was born of the need to reveal the human mysteries: when we understand people, we create stronger and consistent relationships.

We seek the truth in brands, services and products, but conquered only when we naturally understand the origin of the behavioral traits of each audience.

The intense pace of modern life begs for a deeper look: it's time to analyze, question and examine.

We are agents of change, but we first need to understand how this transformation takes place in us.

To do so, count on us: we invite you to further strengthen the partnership with ING.

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ABOUT PEOPLE!

*specialized in healthcare

NEW BEHAVIORS

Technology has evolved, humans are online and new generations have come up with new standards and ways to interact with brands and services. In the

healthcare segment is no different, the old marketing models focused only on product attributes are not working anymore and does not meet the needs of

physicians, patients and providers. In addition, methodologies that are based on simple questionnaires and data collection are not looking for…

Consultants (old sales rep) need more effective approaches to delivery medical information (hard data) that will impact on the physician’s business and of course their patients. Transforming simple persuasive sales relationship on a customized sharing relationship.

That's why we use the most recent studies focused on Behavior Design, techniques that bring to surface stories, feelings and a fresh look

at the marketing challenges.

Our techniques are based on Neuroscience Applied to Marketing, Emotional Branding and a look from the inside out from the receptor of the communication. By that we mean that our partners

(communicators) are running a much more real message in which the tangible and intangible aspects are transmitted through positioning focused on

story-true, feelings and the unconscious mind.

To perform these innovative and modern solutions, our behavior experts relish on DESIGN THINKING, METAPHORS ELICITATION, VISUAL LANGUAGE, FACIAL CODING, GAMIFICATION, DEEP

THINKING and many other techniques and tools.

ING unique approach focus on the needs and not desires like old marketing, we want to empower our target audience so they feel live and relevant engaged to what we bring to them.

All investigations are individual so there are no other biased ideas and by this way we can dig deep in the style, behavior and feelings of the studied theme for more than 1 hour per physician and/or patient, some people call us brand-therapists.

We create a mood where our target audience needs to complete a pre work to exercise their mind, memory and revisit concepts before even being in touch with one of our experts.

We seek during our investigations visual language, as the challenge is visually told through more abstract references, rewarding them with a much larger world to tell us the “whys” and “hows”.

We focus our efforts on “laddering” techniques or somatic markers of thought that reveals the attributes, functional an psychosocial outcomes and how they are linked to the emotions, the result is a mental strategic positioning guide.

We focus on metaphorical language in which participants explain, express stories and tell us how they understand and see the message in a simple and concrete way.

Of course, most importantly we seek for unconscious associations or as called embodied cognition which are biological and universal lens of human thought that guide us on how to communicate and empower the audience through our strategy and positioning. HOW WE DO IT?

Tired of long and exhaustive presentations and ways to deliver a project, our experts have decided to design a new format to an organization. Transforming the simples listening class type of audience into a much more fun and participative environment capable of bringing the best of every organizational member.

The final idea is to give the mind a new fresh way to look and think!

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HOW WE DELIVER?

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