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Intelligence, Meet Marketing. I. The Funnel. Look at the homepage, logged out. Fresh Meat. New Free list joins are really really really really really important Good month = 30,000 FL joins Bad month = 12,000 FL joins. Therefore, we watch out for:. Which pieces get more FL joins and why - PowerPoint PPT Presentation
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Intelligence, Meet Marketing.
I. The Funnel
Fresh Meat
• New Free list joins are really really really really really important
• Good month = 30,000 FL joins • Bad month = 12,000 FL joins
Therefore, we watch out for:
• Which pieces get more FL joins and why• Which pieces should be featured or placed in
Top Picks
II. STRATFOR’s Reach
• Site traffic Range is 9k to 100k per day; Average is 17k• Free ListCurrently: 346,000One year ago: 289,000• Paid Members (individual)Currently: 32,500One year ago: 27,100
III. Getting Money from the Free List• Free List accounts for 60-65% of revenue from
new sales.• We send them a new email campaign every
week.
News event driven
Offer driven
Value driven
Off the wall
Premiums
They help make the offer seem fresh.
• Blue books• George books• Fred books• ?
IV. John Mauldin
• Investment guru• Has 500k email addresses• Sends biweekly emails with STRATFOR content• Revenue share
We always need help…
• Off the wall ideas• Premium idea• We may come to you for accuracy
