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SoulProviders is a strategic content marketing and social media agency. We tell great African stories, build and nurture online communities on behalf of some of our favourite brands.
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Introducing
SoulProvidersA couture content creation and marketing agency.
April 2014
who are we? what do we do?
who are we?
SoulProviders is a couture content marketing and social media creative
agency
This means we’re really passionate (& skilled) at
telling stories &strategically building & nurturing online communities on behalf of
some of our favourite brands.
what do we do?
we specialise in producing engagement-focused,
consistently sticky content across multiple channels
We create, publish & moderate slick-looking,
well-written brand & lifestyle content that the
fans love to engage with & share – in the places they love to hangout in online.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience - with
the objective of driving profitable customer action.
Content Marketing Institute.
what is content marketing?
We pride ourselves on crafting on average of
90%
of the content that we create & share on behalf of brands.
This means we are not just linking out and curating other brands and people’s content, we are publishing original
content on behalf of our brands.
content marketing
our services
our services
our services
some of the platforms we work on
our people
our team is made up of a crew of super-talented creative minds whose diverse skills range from making killer-cocktails to telling cheesy jokes.
we like to think we’re a bunch of extraordinary digital content ninjas, connecting brands to the people that love to love them.
but seriously we’re one colourful extended family: hard-working, trained to be agile and quick on our feet…
our people
our brands
We are storytellers, sharing our clients stories on their behalf. We work closely with our clients and value our relationship with them.
We WORK with brands that we love and help them to achieve their objectives using the power of Content and the Digital platforms it comes alive in.
our numbers
On behalf of our clients, we currently look after over
500 000 fans and counting in
the digital space.
brands we’ve worked on
recent (new) clients
Recent work – Krayons MXIT
• Our team has built the Facebook and Twitter communities up from scratch on a minimal budget. This year we moved onto MXIT
• Writing of an original children’s story in Zulu and English• Illustration of children’s story• Research and compilation of BABYNAME register of African
Baby names
Recent work – METRO FM Awards 2014
• Reappointed to work on the MetroFM Awards across social media channels for the second year running
• Our team surpassed all the results from 2013• We also introduced an Instagram platform
In 2013 we gained 12000+
fans on Facebook. This year we added
on another 10000 to that figure with a
total of 22000+ new fans
In 2013 we trended in Johannesburg, South Africa
and Globally. We did the same this year.
In 2013 our most viral post on FB reached
60000 and in 2014 our most viral post reached
over 128 000 fans.
In 2013 our potential reach on Twitter was 2mil+ impressions in 2014 it was 9mil+
BLACK CARPET PHOTOGRAPHY
By using a professional photographer, we were able to capture beautiful images that we tweeted to the public keeping in line with the glamour of the event.
By using a professional photographer, we were able to capture the style of the Black Carpet as well as Backstage pictures in excellent quality and still upload them in social media timing.
BLACK CARPET PHOTOGRAPHY
By using a professional photographer, we were able to capture beautiful images that we tweeted to the public keeping in line with the glamour of the event.
By using a professional photographer, we were able to capture beautiful images that we tweeted to the public keeping in line with the glamour of the event.
INSTAGRAM Video channel #backstage
We grew the Instagram numbers by over 200% around the #Backstage hashtag. This was achieved by capturing short and intimate 15 second backstage video’s of the winners coming off stage immediately after their win & capturing the backstage environment
Recent work - Grolsch
We are proud to be Grolsch’s digital agency, running all their online spaces and producing branded content daily for them. We have been central to the 2014-2015 Creative Strategy & are delighted to be embarking on a major multi-channel content marketing plan for Grolsch.
Recent work – Infographics - Hollard
We’ve been commissioned to create a series of eye-catching graphics for our client Hollard to create conversations and engagement online around their products.
Recent work – Design Indaba - Video
For the second time running our team covered the Design Indaba on behalf of our client Grolsch. We live-tweeted throughout the event, created a trends report of the key findings of the event and a video for our client capturing their branding and key moments of the DI floor. We are also currently running two online competitions for Grolsch.
Recent work – Video
Our small size and digital content focus means we’re agile and we can make high-quality digital-ready short videos for our clients. We’ve recently made one for the MetroFM awards for the events company Blue Moon that produced it and one for FNB around an innovation competition they are running.
Recent work – Tumblr
In line with our work on Clere we set up and run a Tumblr blog focusing on fashion and beauty in line with the content pillars of Clere.
Case Study – Swaziland Beverages
Swazi Beverages tasked us with building an online community that communicates their key information with their stakeholders, consumers, clients and partners. We have redesigned their website into a mobile-friendly, dynamic blog-based space where we house content & archive all their brand stories. We also photographed their products, people & places.
Case Study – daily Swazi Bev content on FB
Case Study – Blue Moon Corporate Comms
Blue Moon would like the world to know all about who they are, their clients, events, CSI projects, their people, their values and to be positioned as not only an Employer of Choice to attract and retain the best talent but also as a widely-skilled, highly experienced company to work for.
Case Study – Blue Moon Corp Comms
We create content for them and publish it via:- PR – we compile and send all press releases- Facebook, LinkedIn, Google+ and Twitter- House it on their Blog- We also manage their Press Office at
BizCommunity
