SMALL BUSINESS INTERNET MARKETING

Lakeshore Branding

September 29, 2009

Who is this guy?

Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears

I’m Certified Started digital marketing agency 2 years

ago 5 things you (hopefully) don’t know

about me

I require 3 pillows to fall asleep…

(head, knees, 1 to cuddle with)

My nickname is

Porkchop

Yes, I am a Blue

Demon(ie DePaul University)

Started four companies and sold two of them

I am a semi-pro blackjack player

What Can you Expect to Learn? A Little Bit of History Understanding of Search Results Intro to Social Media Local Business Listings Online SEO tips for strategy, website and

linkbuilding

Start from the Beginning

History of Search Google, YouTube, Yahoo, Bing, Facebook On and Off Page, Image, Local Business

How Search is Evolving

Real Time Results Universal Search Social Media Profile

Naked Pizza

“69 percent of sales generated during a one-day Twitter advertising blitz”

Dominos

Social Media Revolution Video In 2010, Gen Y will outnumber Baby Boomers

96% of them are on Social Media 1 in 8 Got Married From People Met Online 1 Billion ipod app downloads in first 9 months Women 55-65 is the Fastest Growing Segment

on Facebook. 78% Trust Online Reviews

Social Media Video

Local Listings are your Friend

Local Business Listings

Local Business

Listings

Local Business Data Providers Review Engines

1. infoUSA2. Superpages3. Localeze4. YellowPages5. Yelp6. InsiderPages7. Niche Industry Sites (BBB,

Vertical Directories)8. Acxiom9. Yahoo10.Citysearch

1. Yelp2. InsiderPages3. Yahoo4. CitySearch5. Google6. Superpages7. Niche Industry Sites (BBB,

Vertical Directories)8. TripAdvisor9. Judysbook10.Kudzu

Website Strategy

Website Structure Keyword Research What are you competitors doing? Who is our target market? How do we want our target market to

interact with us online?

Proper Site Structure

Keyword Research

Tools- Google Keyword Tool, SEO Book Keyword Tool, 8 Steps of Keyword Research

Analyze Competitors

Firefox Plugins- SEO Book & SEO Quake

Links Online Mentions Site Structure Social Media

Identifying the Market

Identify your potential clients Convert the Visitors Build an experience online for them to

interact Content (site, blog, twitter) Imagery Interaction with Widget (ie mortgage

caculator) Brand Experience

Website Optimization

Coding Techniques Meta Website Data Site Structure Keep the Site Updated Internal Website Linking

Techie Stuff

•XML Sitemaps•Robots.txt•Meta Data•Page Titles•Link Anchors Text and Titles•Alt Tags•Clean Url’s

Keep it Clean

No ‘s

Keep it in the family with Links

Staying Fresh

<tip> Get a good writer </tip>

Tips for Off Page Optimization(ie. Link Building)

Make some new Friends

Link Building for Small Business

Profile links (ie. meetup profile) Blog comments Forums Writeups on other sites (ie press, blogs) Social Media Bookmarking Local Business Listings

Don’t cheat with buying links Directory submissions, doesn’t work

anymore

Dive in the Water is nice….

Thanks for your time.

How can you learn more?

Chris Campbell312-229-0038

http://www.lakeshorebranding.comTwitter @lsbranding

Resources

SEO Moz Search Engine Watch Search Engine Land SEO Book Chicago SEO Meetup Group Chicago Affiliate Meetup Group Lakeshore Branding Blog David Mihm

Free Tools

Google Webmaster Tools Google Analytics Google Alerts Google Keyword Tool