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UK-Russia Year of culture 2014
Mediakit
The official media partner for the Year of Russian Culture in the UK (2014)
RUSSIA UK-Russia Year of Culture Project Executive ProducerKristina [email protected]: +7 925 1867265
UK UK-Russia Year of Culture Project DirectorTatyana Rubleva [email protected]: +44 7539 345675
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Year of Culture:United Kingdom and Russia
Rossiyskaya Gazeta is an official partner for the UK-Russia Year of Culture.
One of the main goals of the ‘Year’ is to facilitate cultural exchange, thereby strengthening relations between people, organisations, and governments.
The programme will include over 500 events in Russia and the United Kingdom, including concert tours, exhibitions, festivals and other cross-cultural projects. Events will take place between January and December 2014.
About the Year of culture p.3
Informational support for the Year of Culture- platforms p.4
- audience р.6
Advertising and PR opportunities- Formats in Russia р.10
- Formats in the UK р.14
Content:
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Informational support for the Year of Culture IN RUSSIA
WEBSITE RG.RU p. 12
Rossiyskaya Gazeta is a modern multi-media platform, which provides readers with timely facts on the most important events at the federal, regional and international level every day. News, reports, exclusive interviews and commentary from government offi cials and infl uential representatives of the nation’s business, political, and cultural spheres. Rossiyskaya Gazeta’s content is created by renowned journalists, experts, analysts, authoritative columnists and staff reporters all over the world.
Special ‘United Kingdom’ edition p. 10
Rossiyskaya Gazeta print edition p. 10
In the United Kingdom
Print supplement to The Daily Telegraph p. 14
RBTH mobile app for iPad p. 16
Website RBTH.CO.UK p. 16
Facebook and Twitter accounts, newsletters p. 16
THE YEAR’S EVENTS WILL BE PRESENTED BY RUSSIA BEYOND THE HEADLINES, ROSSIYSKAYA GAZETA’S DIRECTORATE OF INTERNATIONAL PROJECTS
Russia Beyond the Headlines is a multi-lingual informational resource for news, com-mentary, opinions and analysis. RBTH sheds light on current aff airs and events in Russia, with the help of professional, independent Russian and foreign journalists. The print supplement Russia Beyond the Headlines has been published in the United Kingdom for six years now as part of a partnership with The Daily Telegraph.
p. 16 p. 16
A guide to all events in Russia and the United Kingdom, including a presentation of the offi cial Year of Culture programme – UKRUSSIA2014.COUK p. 18
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people middle-income supervisors specialists clerical workers
Advertising...
DAILY NATIONAL NEWSPAPER
966 8009 237 500 1 488 0001st issue audience6-month audience loyal audience
by age
25-34 years old16-24 years old
35-44 years old
45-54 years old
158,00098,900
133,000
153,100
420,100
546,700men
women
487,800
153,200 174,200 110,900
university educatedpeople
peoplepeople
peoplepeople
people
people
people people
Source: data from TNS Media,
NRS Russia, May-October 2014
123,000
351,100
high-income
Rossiyskaya GazetaPrint edition audience
65% by subscription
WEBSITE RG.RU
15 450 000monthly rg.ru audience
35-44 years old
45%
25-34 years old29%
24%45-54 years old
22%
55%women
men
20% 32%
72% university educated
Source: data from TNS Gallup Web
index for December 2013
95% average and above average income
supervisors specialists
Rossisykaya Gazeta Digital audience
by age
283 000social network subscribers
and PR opportunities
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PRINT SUPPLEMENT TO THE DAILY TELEGRAPH
Source: data based on research
by Byrne Partnership H2 2013
Russia Beyond the HeadlinesPrint edition audience
1 346 0001st issue audience
81%
19%
men
women42%
25%university educated
average or above average income
97% > 35 years old
Advertising...
WEBSITE RBTH.CO.UK Source:Data from Byrne Partnership RBTH Online Readers Survey
Q4 2013
Russia Beyond the HeadlinesDigital audience
114 973monthly rbth.co.uk audience,Facebook and newsletter subscribers
73%
27%
men
women
77% average or above average income
88% > 35 years old
42% ‘opinion leaders’
and PR opportunities
10 11
FORMATS:Placement of advertising modules
1 PAGE(383X518)
1/2 PAGE(189,5X515,1) (383X256)
1/8 PAGE(92,75X256) (189,5X126)
1/4 PAGE(189,5X256) (383X126)
1 page – 910,000 rub. 1/2 page – 500,000 rub.
1/4 page – 290,000 rub.1/8 page – 150,000 rub.
NATIONAL NEWSPAPER Released daily, except for Saturday and SundayLength: 16-24 pagesCirculation: 160,000 daily editionsDistribution: 65% subscriptions, 35% newsstand
Rossiyskaya Gazeta. Print edition
FORMATS:Placement of advertising modules
VAT included in the price
1/2 PAGE(123X370) (250X183)
1 PAGE(250X370)
1/4 PAGE(123X183) (250X88.5)
2-PAGE SPREAD(550X415)
2-page spread – 500,000 rub.1/2 page – 170,000 rub.1/4 page – 95,000 rub.
Inside front cover – 350,000 rub.Inside back cover – 325,000 rub.Back cover – 370,000 rub.Front cover – 370,000 rub.
SPECIAL ‘UNITED KINGDOM’ EDITION Glossy, colour supplement to Rossiyskaya GazetaLength: 16-24 pagesCirculation: 90,000, additional circulation of the supplement will be released during the St. Petersburg International ForumDistribution: 65% subscriptions, 35% newsstand
Advertising... and PR opportunities
12 13
A Partner’s logo on the site’s headerB 240 x 400 banner in articles
Detailed information about ad formats provided on request
43 900 000monthly page views
283 000subscribers on social media (Twitter, Facebook, VKontakte)
Advertising...
Rossiyskaya Gazeta. Digital platforms
SPECIAL PROJECT ‘THE YEAR OF BRITISH CULTURE IN RUSSIA’ ON RG.RU
and PR opportunities
A
B
14 15
FORMATS: Placement of advertising modules
1 PAGE(340X548)
JUNIOR PAGE(254X395)
1/2 PAGE(168X529) (340X262)
1/3 PAGE(340X173)
1/4 PAGE(168X262) (340X129)
1/6 PAGE(340X84) (168X173)
1/8 PAGE(168X129)
1/12 PAGE(340X40) (82X173)
1 page – 860,000 rub.Junior page – 505,000 rub.1/2 page – 480,000 rub.1/3 page – 300,000 rub.
1/4 page– 250,000 rub.1/6 page – 180,000 rub.1/8 page– 130,000 rub.1/12 page – 110,000 rub.VAT included in the price
RUSSIA BEYOND THE HEADLINES – PRINT SUPPLEMENT TO THE DAILY TELEGRAPH Volume: 8 pagesFormat: broadsheet (600 X 375 mm)Circulation: 700,000 monthly editions (published once a month)
Advertising...
Russia Beyond the HeadlinesPrint edition
The ‘Year of Culture’ section takes up no less than one two-page spread of the edition and includes materials on the Year’s events and organisations, as well as a calendar with previews for upcoming cultural events. The pages are published under the Year of Culture’s logo and offi cial insignia.
and PR opportunities
Month Deadline PrintMarch 10, Mo. 25, Tu.Aprill 14, Mo. 29, Tu.May 12, Mo. 27, Tu.August 11, Mo. 26, Tu.September 15, Mo. 30, Tu.October 13, Mo. 28, Tu.November 10, Mo. 25, Tu.December 01, Mo. 16, Tu.
PUBLISHING CALENDAR FOR 2014:
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189 000 monthly page views
12%6600
visits from mobile devices
email newsletter and Facebook subscribers in the UK
RBTH mobile app downloads for iPad
time spent reading materials on the app
23 000
6:30 min.
WEBSITE RBTH.CO.UK
Advertising...
Russia Beyond the HeadlinesDigital Platforms
BANNERS ON SITES AND APPS
SPECIAL FORMATS (BRANDING)
Banner on homepage and in articles
Banners on the mobile app
C
A 1000x90B 300x250C 468x60D 300x600E 1920x1000 (frame)
F 670x90 banner on site’s mobile version
G 600x77 banner in newsletter
A Full screen banner, 768x1024 vertical / 1024x768 horizontal. For Retina displays 1536x2048 / 2048x1536
B 300x250 vertical / 768x90 horizontal. Option of full screen banner with mouse click or hover
A 300 x 250 or 1000 x 90 + frame 1920 x 1000
B 300x250 and 1000x90C 400x400 banner and/or post
on Facebook, TwitterD Interactive reader formats:
surveys, contests and moreE Placement of sponsored
materialsF Opening (pre-roll) to video
materials
E
Additional services: banner preparation and adaptation of the partner’s existing materials
for placement on sites
Banner on homepage and in articlesBanner on homepage and in articles
C
A 1000x90
G
and PR opportunities
A
E E
B
DF
A B
B
C
THEKOMPASS.RBTH.CO.UK
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The Kompass is a service guide covering all events in both Russia and the UK. You can read about an event on the site, purchase a ticket to it, subscribe to notifi cations about it, add it to your personal calendar on your mobile device, rate it, send information about the event to a friend, and lots more.
AUDIENCE
1 500 000 RBTH readers in the UK
Advertising...
The Kompass
and PR opportunities
Catalogue of organisations with the possibility of linking a company to events in which it is participating
Reference materials for event attendees, performer biographies, brief historical background
A guide to cultural events with a link to a map of London and the possibility to fi lter by category and date
Stories on past events
Convenient site for any device
THEKOMPASS.RBTH.CO.UK
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A 1920x1000 (frame)B 300x250C 300x600D 768x90E 468x60 newsletter bannerF 670x90 banner for site’s
mobile version
BANNER ADS, BRANDING
Additional services: banner preparation, as well as adaptation of partner’s existing materials for placement on resource
EE
Advertising...
The Kompass
Preparation of event press release, plus newsletter with the press release to the database of British mass media and bloggers
Preparation of event press release, plus newsletter with the press release to the database of British mass media and bloggers
and PR opportunities
Writing, editing, placement and promotion of materials (articles, previews) about events and organisations
Writing and promotion of a company profi le
Creation, subtitling into English (as needed) and placement of video (event preview or report)
С
A A
B
BF
D
