2010 mediakit

Presented to: Suzanne VictorDawn Rowley

Arrowhead Town Center

Presented By: Cesar AparicioPablo FelixCarrie Strait

PHOENIXMedia Kit 2010

PHOENIX

The Wall Street Journal

AUGUST 14, 2008

“…It is the Hispanic population that is driving minority

growth.”

“The total U.S. population is projected

to grow to 439 million by 2050,

and most of that growth will come from

Hispanics.”

“While immigration continues to be a

driver of the growing Hispanic population, for the past several years most of the

growth has come from births.”

0

10

20

30

40

50

1950 1960 1970 1980 1989 1994 1996 1998 2000 2002 20042006

2008

4 6.9 914.6

23.7 25.5 27.2 30.535.3

38.643.5 44.8 47.1

In the year 2008, more

than one out of every

seven U.S. residents is

Hispanic!Source: Synovate, U.S. Census Bureau

PHOENIX

0

20

40

60

80

100

120

2000 2002 2004 2006 2008 2010 2015 2020 2025 2030 2035 2040 2045

35.3 38.6 43.5 44.8 47.1 49.8 56.7 63.8 71.3 79.387.7

96.2104.9

2050 Estimated Population

of 113 million/27% of the

total U.S. Population

Source: Synovate, U.S. Census Bureau

Synovate U.S. Hispanic Population Projections (in millions.)

PHOENIX

The U.S. Hispanic population accounts for 15.5 %of the U.S. population in 2008.

Total U.S. Population

304,800,000

Total Hispanic Population

47,112,000

Hispanic population as a

percent of total U.S. population

15.5%

15.5%

84.5%

Hispanic

Others


PHOENIX

Minority Populations of the United States

and the Percentage of the Total Population – 2020 (in millions.)

TotalMinority/Ethni

c TotalHispanic

African-

American

Asian-

American

Population 339.3 134.3 63.8 48.3 22.0

Percent of

total

population

100% 29.6% 18.8% 14.2% 6.5%

18.8%

14.2%

6.5%

60.4%

Hispanic

African-American

Asian-American

Non-Minority/Non-Ethnic


PHOENIX

PHOENIX

“Hispanic communities are growing

everywhere in the country, so if we

want to grow, we have to connect with

the Hispanic Market.”

Mark LaNeve

General Motors North America’s Vice-President of Sales, Service and Marketing

“Wandering Eyes” Hispanic Business Magazine, November 2005

Minority Populations of the United States

and the Percentage of the Total Population – 2020 (in millions.)

TotalMinority/Ethni

c TotalHispanic

African-

American

Asian-

American

Population 339.3 134.3 63.8 48.3 22.0

Percent of

total

population

100% 29.6% 18.8% 14.2% 6.5%

18.8%

14.2%

6.5%

60.4%

Hispanic

African-American

Asian-American

Non-Minority/Non-Ethnic


PHOENIX

PHOENIX

Top 15 Hispanic Markets – 2009 (ranked by % growth from FA 00)

Phoenix is the 8th largest Hispanic metro. When compared to other top-15 Hispanic

markets, Phoenix’s 102% growth ranks as the 2ND fastest-growing major Hispanic

market, outperforming most other metro’s.

Source: 2009 Arbitron Universe Estimates

Hispanic Hispanic FA 00 FA 08 % Hispanic

Growth Rank Market Hispanic Hispanic Growth

vs. FA 00 Rank Metro TV HHs TV HHs vs. FA 00

1 6 Dallas-Ft. Worth, TX 604,200 1,310,600 117%

2 8 PHOENIX, AZ 451,400 911,300 102%

3 15 Denver, CO 252,600 466,000 84%

4 10 Riverside-San Bernardino, CA 469,000 839,500 79%

5 4 Houston-Galveston, TX 869,100 1,499,600 73%

6 13 Washington, DC 300,700 504,500 68%

7 5 Chicago, IL 966,400 1,448,800 50%

8 3 Miami-Ft. Lauderdale-Hollywood, FL 1,280,300 1,682,200 31%

9 11 McAllen-Brownsville-Harlingen, TX 586,500 753,200 28%

10 2 New York, NY 2,719,100 3,267,900 20%

11 9 San Antonio, TX 708,800 851,100 20%

12 12 San Diego, CA 600,400 713,900 19%

13 14 El Paso, TX 413,500 480,600 16%

14 7 San Francisco, CA 1,066,700 1,234,200 16%

15 1 Los Angeles, CA 4,031,600 4,494,600 11%

PHOENIX

Source: [1] Arbitron, Fall 2007 Phoenix Metro, M-Sun 6A-12M; [2] Global Insight – 2007 Hispanic Market Monitor

Hispanics [1]

#8Hispanic Radio

Market (Metro)

867,000 Hispanic Persons 12+

27% of the Metro

Hispanic Income & Consumer Spending [2]

Hispanic

Disposable

HH Income

Hispanic

Consumer

Spending

$57,287 $20.3 Bil.

PHOENIX

Hispanics are younger and have larger households meaning that they have the best years of

economic influence and acquisition ahead of them.

Source: [1 ] Global Insight 2007-Hispanic Market Monitor [2] Arbitron, Fall 2007 Phoenix Metro[3 ] Census 2000- The City of Phoenix

Hispanics

3.7 Persons per Household [2]

Median age: 23 [3]

Hispanics [2] % of Hispanics 12+

Persons 12-17 15%

Persons 18-34 44%

Persons 18-49 69%

Persons 25-54 55%

Non-Hispanics

2.2 Persons per Household [2]

Median age: 36 [3]

Non-Hispanics [2] % of N-Hispanics

2+

Persons 2-17 9%

Persons 18-34 24%

Persons 18-49 51%

Persons 35+ 51%

72% of Phoenix Hispanics speak Spanish in the Home [1]

PHOENIX

Phoenix’ explosive Hispanic population growth has easily outpaced the

Growth of Non-Hispanics, especially in the major adult demos.

Source: Arbitron Phoenix Metro as dated

Persons

Hispanics

Fall 2000

Hispanics

Fall 2007

Hisp %

Growth

2000-2008

Non-Hisp

% Growth

2000-2008

12-17 67,942 131,400 93% 13%

18-34 168,105 383,100 128% 2%

18-49 297,105 595,400 100% 6%

25-54 256,020 476,200 86% 10%

PHOENIX

“The immense buying power of the nation’s

Hispanic consumers is reshaping the retail

and commercial landscape of the United

States…. The relatively young Hispanic

population, with more of them either

entering the workforce for the first time or

moving up their career ladders, also argues

for additional gains in buying power, which

will be even more important in this decade

than in the 1990’s.”

Jeffrey H. Humphreys

Selig Center for Economic Growth

The Multicultural Economy 2004 (America’s Minority Buying Power)

PHOENIX

Persons Teens

Weekly Reach Weekly Time

Spent Listening

Hrs:Min


Spent Listening

Hrs:Min

12+ 93.8% 16:36 12-17 91.30% 11:00

Men Women


Spent Listening

Hrs:Min


Spent Listening

Hrs:Min

18+ 84,2% 18:20 18+ 94.20% 16:26

18-34 93.50% 17:03 18-34 94.40% 15:35

25-54 95.00% 19:07 25-54 95.10% 16:31

35-64 95.50% 19:47 35-64 95.00% 17:02

65+ 90.80% 18:02 65+ 89.50% 17:32

Persons


Spent Listening

Hrs:Min

18+ 94.20% 17:26

18-34 93.90% 16:23

25-54 95.00% 17:53

35-64 95.30% 18:26

65+ 90.10% 17:45

Radio's Reach Among Hispanics

Source: RADAR ® 103, December 2009 © Copyright Arbitron (Monday-Sunday 24-Hour Weekly Cumes and Time Spent Listening Estimates)

PHOENIX

With one of the strongest radio

signals in Arizona, Radio Tricolor

(KLNZ) can be heard in eight

counties including, Maricopa, Gila,

Pinal, Pima, Yuma, La Paz,

Mohave, & Yavapai

With a dual signal of a combined

31,000 watts, José (KVVA/KDVA)

can be heard throughout the entire

Phoenix Metropolitan area.

With an AM signal of 22,500 watts,

ESPN Deportes Radio (KMIA) can

be heard throughout most of

Arizona.

PHOENIX

Source: Synovate

Total 2008 Hispanic Buying Power

Average annual household income of $52,600

PHOENIX

• Hispanics represent the youngest and fastest growing population segment in the state

• In Arizona, Hispanic buying power is expected to go from $24.2 billion dollars in 2005 to $39.2 billion dollars in 2010, an increase of 62% in 5 years

• Phoenix Hispanic market is the 8th largest in the nation

• Among top 10 markets, Phoenix ranks #2 in percentage of Hispanic population growth over the past five years

Source: Phx Hispanic Scarborough Jul06, Selig Center for Economic Growth, Terry College of Business,The University of Georgia, May 2005; Datos 2006, 2006 Demographics USA

PHOENIX

Source: Scarborough Phoenix,2 (Aug 2006-Jul 2007), Adults 18+

Automotive

Vehicle HH Plans to Buy New (next 12

months)

Hispanic Index vs.

Non-Hispanic

Full Size Car 216

Mid Size Car 110

Sport Utility Vehicle 339

Amount HH Plans to Pay New (next 12 months)

$30,000-$34,999 143

Amount HH Plans to Pay Used (next 12 months)

$15,000-$19,999 133

Medical ServicesMedical Services HH Received (Past 3

Years)

Hispanic Index vs.

Non-Hispanic

Maternity Care 362

Nonsurgical Cosmetic Dentistry 242

Pediatrics 249

Household Purchases

Items HH plans to buy (next 12 months)Hispanic Index vs.

Non-Hispanic

Computer 196

DVD Player 155

Furniture 174

High Definition TV 137

Major Appliance 110

MP3 Player 133

Primary House or Condo (existing construction) 143

Satellite TV Subscription 323

Video Game System 452

Wireless/cellular service for self 382

Wireless/cellular Service for other HHLD

Member200

Phone Services

Long Distance-Amount spent (last month)Hispanic Index vs.

Non-Hispanic

$40-$59 108

Local Phone HHLD (last bill)

$40-$59 117

As Phoenix’ Hispanics become more affluent, they are more likely than

Non-Hispanics to buy, own or consume items in the following categories:

PHOENIX

• Focus on family and home: Hispanics are strongly identified with and attached to family (nuclear family and the extended family). Strong feelings of loyalty and reciprocity among members of the family. They often shop as a family and make purchasing decisions collectively.

• Hold traditional values: Hispanics tend to embrace multiple cultural traditions, including those of their country of origin, their local community and those of the broader U.S. culture. They respect authority.

• Be media friendly: Hispanics tend to trust the information presented by media. They listen to the radio for quick news updates and are also receptive to television advertising, especially when it’s entertaining and give them something to talk about—the more interesting the better, because they tend to remember those ads when shopping.

Source: http://dmnews.com/The-US-Hispanic-Population----One-Market-or-Many/article, August 8, 2006 by Scott D. Schroeder.

PHOENIX

Radio – The Medium of Today’s Busy Lifestyle:• Follows consumers where THEY go—at home, at work, in the car.

Radio Reaches:• Radio reaches 94% of all persons age 12+ in an average week.

Radio is Targetability:• Can zero in on exact Hispanic demographic desired.

Radio & Hispanics:• 96% of Hispanics tune in an average of 22 hours and 15 minutes

per week.

Source: RAB Media Facts 2004-2005

PHOENIX

"If you want to connect with

Hispanic consumers, you do itin the language and themedia they prefer.”

Aida Levitan

CEO of Publicis Sanchez & Levitan

American Demographic, October 2002

PHOENIX

Source: Arbitron PPM, Phoenix-METRO NOVEMBER 2009 - Dates In(10152009 to 11112009) Mo-Su 6A-12A P 6+ Both In/Out of Home

5.3 6.4

18.814.8 15.7

30.5

48%

4%7%

35%

5%

Percent of Time Spent

with Media: Hispanic Males

Watching TV

Reading magazines

Browse the internet

Listening to Radio

Reading Newspapers

45%

6%12%

29%

8%

Percent of Time Spent with Media:

General Population Males

Watching TV

Reading magazines

Browse the internet

Listening to Radio

Reading Newspapers

Source: NCS/NHCS: Simmons, Spring 2007, Adults 18+ Hispanic Consumers of Spanish-language media =

Listened to or viewed any Spanish-language sports program or network in the past 7 days

Source: NCS/NHCS: Simmons, Spring 2007, Adults 18+ Hispanic Consumers of Spanish-language media =

Listened to or viewed any Spanish-language sports program or network in the past 7 days

PHOENIX

Source: Scarborough USA+, Release 1 2008 (Data collection dates: February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso, Fresno, Harlingen,

Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San Francisco, Release 1 2008

PHOENIX



PHOENIX

44.6% Bought any items on the internet (yr)

42.09% Used Internet for e-mail (mo)

34.3 % Used Internet for pay bills (mo)

28.7% Used Internet for news (mo)

28% Visited MapQuest (mo)

27.9 Used Internet for job/employment search (mo)

25.5% Used Internet for weather (mo)

22.6% Used Internet for Download/listen to music (mo)

22.4% Shopped for clothing or accessories on the internet(yr)

18.9% Used Internet for listen to radio (mo)

Source: PHOENIX -- Release 2 2009 Feb09-Jul09 Scarborough. *Entravision KLNZ-KVVA

Ways they access the internet

56.4 % Accessed the internet at home (mo)

29.7% Accessed the internet at work(mo)

7.1% Accessed the internet other place (mo)

PHOENIX



Hispanics vs. Hispanic Internet Users

PHOENIX

Source: AZCentral Feb 2009

―It’s no surprise, then, thatshopping centers and even larger scale malls throughout the nation – including ventures In Phoenix, are targeting the nation’s fastest-growing minority group in an effort to combat sluggish sales.

PHOENIX

―I think the people of Maricopa Countyhave become numb to the outrageousnessOf Arpaio’s actions‖

Source: The Arizona Republic Feb 2009

PHOENIX

La Tricolor

Regional Mexican

Format Overview

FORMAT La Tricolor plays only the best in Regional Mexican music, including the latest Sierreños, Duranguense, Banda, and Norteña hits.

TARGET Hispanic Adults 18-49.

SLOGAN La Tricolor: ¡Puros Trancazos!

PROGRAMMING High energy music from the most popular Regional Mexican artists such as: Banda el Recodo, La Arrolladora Banda el Limon, Espinoza Paz, Banda Cuisillos, Jenni Rivera, Joan Sebastian, Alacranes Musical, El Compa Chuy and many more.

TALENT Piolín Por La Mañana (Morning Drive) – Denver (KXPK 96.5FM and 1090AM), Sacramento, El Centro, Reno, Stockton, Aspen, Lubbock

Tony Nuñez- (Mornings – Music Intense) – Phoenix, Las Vegas, Salinas, Albuquerque.

Angel Garay (Middays)

Erazno y La Chokolata, La Doctora Elvia Contreras (Afternoons)

FEATURES Specialty programs include: ―La Hora de Los Reyes de la Musica‖ Middays with Angel Garay. Erazno y La Chokolata in the afternoons with their hilarious parodies, and Angel Garay in the evenings with ―Los Corridos Pesados‖

Musica Con Puros Trancazos– Mornings 5am – 11am PST

Join Tricolor’s as we plays Puros Trancazosrom his favorite artists such al Los Alegres de la Sierra, El Chapo de Sinaloa, Julio Preciado, Los Sierreños and Los Cuates. At 1pm Armando hosts the return of ―Las Tequileras del Jaguar‖ where he plays music from the groundbreakers of the Regional Mexican genre

Angel Garay- Middays 11am – 3pm PST, Mon- Fri

Every day at 11am PST, join Angel Garay as he pleases by playing the best Mexican Regional music from our well known kings such as Vicente Fernandez, Joan Sebastian, Ramon Ayala and Banda El Recodo in ―La Hora de los Reyes de la Musica‖

Erazno y La Chokolata - Afternoons 3pm – 8 pm PST, Mon- Fri

La Chokolata has always been a big fan of La Tricolor and she wants to bring class and attitude to La Tricolor in the afternoons. Choko loves to gossip, dispense her famous beauty advice and is always quick with her opinion. Of course, a diva never travels without her entourage. One of her sidekicks on the show is Erazno, a simple-minded character who loves to push Choko’s buttons and worships Mexican wrestlers. The show features regular visits from La DoctoraElvia Contreras, ex-Mexican president, ―Chente‖ Fox and all the famous Latin celebrities.

Angel Garay- Nights 8pm – 10pm PST, Mon - Fri

Starting at 8pm-10pm PST, Angel Garay dedicates two hours to the ―corridos pesados‖ Corridos are a popular form of storytelling through song in Mexico. Often Corridos were used to depict an old legend about a famed criminal or hero. In the past few decades, Corridos have been popularized with a style known as narcocorridos or ―corridos pesados‖ Join Angel Garay as he hosts ―Los Corridos Pesados‖

La Tricolor Music – Overnights

Talent Line-Up

La Tricolor Station Profile

Format: High-Energy Regional Mexican, Norteña, and classicMexican MusicTarget: Hispanic Adults 18-49Programming: Los Tigres del Norte, Banda Cuisillos, Valentin Elizalde, Joan Sebastian

12 Markets

96.5 FM · KXPK and 1090AM KMAX Denver, CO

105.1 FM · KQRT · Las Vegas, NV

102.1 FM · KRNV · Reno, NV

95.5FM · KAIQ · Lubbock, TX

107.1 FM · KPVW · Aspen, CO

100.9 FM · KMIX · Stockton, CA

99.5 FM · KLOK · Salinas, CA

103.5 FM · KLNZ · Phoenix, AZ

99.3 FM · KMXX · El Centro, CA

99.9 FM · KRCX · Sacramento, CA

1450AM · KRZY · Albuquerque, NM

La Tricolor age Composition

La Tricolor Vitals

# Children in Household Under 18

No

One

Two

Three or more

11.8%

24.9%

25.5%

37.7%

Own Or Rent Residence

Own

Rent

Do Not Own or Rent

48.4%

42.9%

8.7%

SEX

MALE

FEMALE

60.7%

39.3%

Highest Education Level Attained

<12th Grade

High School Grad

Some College

College Graduate +

18.4%

40.4%

33.4%

7.9%

Occupation Summary

Management/Business/Financial Ops

Professional/Related Occupations

Service

Sales Office

Farming/Fishing/Forestry

Construction/Extraction/Maintenance

Production/Transportation/Matl Mvng

Military Specific

White Collar

Blue Collar

10.7%

8.6%

24.2%

15.4%

0.0%

4.5%

12.0%

0.0%

34.6%

40.8%

Employment Status

Full-Time (35+ Hours)

Part-Time (<35 Hours)

Not Employed

A Homemaker

A Student

Retired

Disabled

Temporarily Laid-Off

Looking For Work

Other

48.4%

27.1%

14.7%

5.7%

0.0%

0.8%

2.7%

0.7%

0.0%

<$25,000 $25,000-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000+

17.60%20.20%

24%

11%

27%HOUSEHOLDINCOMELEVELS

18-24 25-34 35-44 45-54 55-64 65+

35%32.40%

29.20%

2.30%0.00% 1.00%

AGE

Listener Profile

Source: PHOENIX - Release 2 2009 Feb 09-Jul 09 Scarborough.

JOSÉ:

Phoenix’s Fastest Growing

Spanish Station

José likes to run his radio stations a little differently than the rest.

Jose only likes to play the hits; no fluff, no deep cuts, just the favorite songs you love from yesterday and today.

José doesn’t bother with DJs because he thinks they interfere with the music.

There’s no set playlist, nothing boring, because José plays what he wants to play.

José likes to provide his listeners with cool stuff. Like passes to fun family events and attractions, CDs, tickets to the big game or to the next hot concert. You know, cool stuff.

13 MarketsFormat: Spanish Adult Hits: Regional Mexican & Adult Contemporary

Target: Hispanic Adults 18-49Programming: Los Bukis, Juan Gabriel, Los Yonics, Rocio Durcal, Los Tigres Del Norte, Vicente Fernandez, Los Angeles Negros, and Alejandro Fernandez.

Phoenix, AZ

Los Angeles, CA

Modesto, CASacramento, CA

Yuma/El Centro, CA

Monterey/Salinas, CADenver, CO

Albuquerque, NM

Lubbock, TX

El Paso, TX

McAllen, TX

Las Vegas, NV

Palm Springs, CA

BaladasRocio Durcal, Roberto Carlos, Leo Dan, Emmanuel, Ana Gabriel, Juan Gabriel, Jose Jose, Marisela, Amanda Miguel, Luis Miguel, Napoleon, Camilo Sesto, Joan Sebastian, Marco Antonio Solis

CumbiasLos Angeles Azules, Grupo Canaveral, Los Angeles de Charly, Rayito Colombiano, Sonora Dinamita, Aaron y su Grupo, Fito Olivares, Socios del Ritmo, Los Angeles de Charly, Selena, Rigo Tovar y Sonora Tropicana

GruperaBronco, Los Bondadosos, Grupo Bryndis, Los Bukis, Los Caminantes, Los Felinos, Los Freddys, Liberación, La Mafia, Los Mier, Grupo Mojado, Los Muecas, Los Angeles Negros, Los Temerarios, Los Terrícolas, Pasteles Verdes, Yndio, Los Yonics

RancherasVicente Fernandez, Beatriz Adriana, Pepe Aguilar, Paquita la del Barrio, Mercedes Castro, Chelo, Alejandro Fernandez, Antonio Aguilar, Gerardo Reyes

Nortenas Conjunto Primavera, Ramón Ayala, Intocable, Limite, Los Reileros del Norte, Los Tigres del Norte, Carlos y Jose

BandaBanda el Recodo, Banda Machos, Valentin Elizalde, Antonio Aguilar, Banda la Costeña, Banda Cuisillos, Joan Sebastian, Los Dareyes de la Sierra, Jenni Rivera, Sergio Vega, El Chapo de Sinaloa

FORMAT Top Regional Mexican and Spanish Adult Contemporary hits from the 70s, 80s, 90s, and Today.

José is a cutting-edge radio format that allows the station to become the personality—not just a personality on the radio. The first thing you will notice about José is that it is different than what you are used to with radio. Jose has no rules. With José, ―Nunca Sabes lo Que Va Tocar‖! Our listeners have spent their lives living this music, now we play it 24-hours a day, 7 days a week. Our listeners’ favorite songs are all in one place on José.

TARGET Hispanics 18-49.

SLOGAN José: Nunca Sabes Lo Que Va Tocar

SPECIAL

PROGRAMMING

Thursdays feature ―La Tercia de José‖ three plays of songs from your favorite artists from 6am to midnight. Every Sunday at 9am tune in to ―Desayuno con los Tríos,‖ where José delivers the best Tríos music from México and beyond. Then Sunday through Friday at 8pm, Andres Cantor and his team from Fútbol de Primera talk about the latest sports news from the soccer world.

José is also the official station for all Mexican National team matches and World Cup 2010.

Thursdays from 6am –Midnight

Every Thursday is a Triple Play Day with ―La Tercia de Jose.‖ Can’t get enough of Los Bukis, Juan Gabriel or la Arrolladora Banda el Limon? Well, Jose plays three of your favorite artists songs back to back! La Tercia ensures longer listening and of course, timeless hits one after another thanks to Jose!

Cada Jueves disfruta de “La Tercia de Jose.” Si a ti te gustan Los Bukis, Juan Gabriel o la Arrolladora Banda El Limón, te encantaran tres canciones seguidas de tus artistas favoritas! Sintoniza a La Tercia todo el día y gozaras de puros éxitos eternos, gracias a Jose!

‘La Tercia’ sponsorships available

Sundays from 9am to 10am

Wake up every Sunday with Los Tríos!

From 9-10am every Sunday, José plays the biggest hits in Trió music to accompany you while you make breakfast! Enjoy the beautiful harmonies of traditional Trio superstars such as Los Panchos, Los Dandys, Los Tres Diamantes, and Los Tres Ases. Invite José to breakfast this Sunday and enjoy a pleasant ―Desayuno Con Los Tríos‖ on José!

Despierte cada domingo con Los Tríos!

A las 9 de la mañana José te toca lo que quiere de los mejores tríos mientras que prepares los huevos y café! Escucha los bellos sonidos de tríos históricos como Los Panchos, Los Dandys, Los Tres Diamantes, y Los Tres Ases. Acompaña a José y disfruta de un rico y sabroso ―Desayuno Con Los Tríos‖ cada domingo en José!

Segment sponsorships available

Los Tres Diamantes

# Children in Household Under 18

No

One

Two

Three or more

27.2%

23.0%

10.8%

39.0%

Own Or Rent Residence

Own

Rent

Do Not Own or Rent

5.1%

44.3%

5.6%

SEX

MALE

FEMALE

58.1%

41.9%

Highest Education Level Attained

<12th Grade

High School Grad

Some College

College Graduate>

22.7%

50.5%

19.1%

7.7%

Employment Status

Full-Time (35+ Hours)

Part-Time (<35 Hours)

Not Employed

A Homemaker

A Student

Retired

Disabled

Temporarily Laid-Off

Looking For Work

Other

51.3%

21.8%

10.9%

5.4%

0.0%

1.1%

4.1%

5.4%

0.0%

<$25,000 $25,000-$34,999

$35,000-$49,999

$50,000-$74,999

$75,000+

23.9%

15.5%

27.0%

10.1%

24.5%

HOUSEHOLD INCOME LEVELS

18-24 25-34 35-44 45-54 55-64 65+

42.00%

29.00%

14.80%

10.00%

2% 1.90%

AGE

Occupation Summary

Management/Business/Financial Ops

Professional/Related Occupations

Service

Sales Office

Farming/Fishing/Forestry

Construction/Extraction/Maintenance

Production/Transportation/Matl Mvng

Military Specific

White Collar

Blue Collar

7.3%

9.5%

22.2%

17.4%

0.0%

6.5%

10.3%

0.0%

34.2%

58.9%

Source: PHOENIX - Release 2 2009 Feb 09-Jul 09 Scarborough

.

ESPN Deportes Format Overview

Format:

Target:

Features:

24/7 Spanish-Language Sports Programming.

ESPN is the worldwide leader in sports and the most recognizable name in sports media; now ESPN is offering their sports programming in Spanish! Cover the sports that matter to the Hispanic audience – including play by play of major league baseball games, play by play of Chivas Rayadas de Guadalajara, Boxing, American Football, Basketball, and special segments that focus on Latin American sports.

Hispanic Men 18-49.

Raza Deportiva – Samuel Jacobo and Rafael RamosDeportes Al Desnudo (Sports Un-Wrapped) – Samuel Jacobo, Victor Delagdo, and Karin VazquezAtacando Con Tres – Herman Pereyra, Noe Vazquez, and Rolando GonzalezJorge Ramos Y 10 Mas – Jorge RamosLos Dinosaurios Del Deporte – Rolando Gonzalez, Alvaro Riet, and Jairo Moncada

Al DespertarWake up to Armando Talavera and Kenneth Garay as they recap yesterday’s scores and headlines.

Jorge Ramos y su BandaGet inside the world of soccer with one of the most respected fútbol commentators in the U.S., Jorge Ramos, and his co-host Hernán Pereyra.

Live Play-by-PlayThe best live events with MLB coverage of the All-Star Game, the League Championship Series and the World Series, as well as coverage of Las Chivas Rayadas de Guadalajara, one of the most popular soccer teams in México.

SportsCenterLatino sports fans won’t miss a beat with breaking sports news and scoring updates at the top of the hour and every 20 minutes.

En La MiraA daily broadcast featuring Arizona’s home team updates, sports talk, ESPN Sports Center and free ticket giveaways courtesy of 710AM ESPN. With Erick Monroy & Marco Angulo.

Top-Notch Programming

Jorge RamosESPN Deportes’ premier anchor for soccer coverage, Jorge is synonymous with soccer for millions of fans.

Hernán PereyraThe veteran broadcast executive and soccer expert leads the way as executive producer of ESPN DeportesRadio.

Armando TalaveraA legend among Spanish-language broadcasters, Armando has covered every World Series since 1975 and every Super Bowl since 1988.

ESPN Deportes Radio’s All-Star lineup also includes:Samuel Jacobo

Jaime Jarrin

Cookie Rojas

Kenneth Garay

Alberto Gambetta

Alvaro Riet

Top-notch talent

Top-Notch Events

710 AM ESPN Deportes Radio is the official radio home for the Arizona Cardinals! It’s a “SOLD OUT” season and 710 AM ESPN Deportes has your FREE tickets and “LIVE” pregame show from the new stadium and on 710 AM radio during away games to highlight your business!

The 710 ESPN Deportes radio team is broadcasting “LIVE” from Client, Date, from Time! Each remote is also powered by Jose 106.9 &107.1 FM & La Tricolor 103.5 FM!

Join 710 AM ESPN host Erick Monroy for all the pregame news and notes and sponsored in part by Client prior to every Cardinals broadcast! Show airs one hour Prior to each Arizona Cardinals home games.

The 710 AM “Key’s To The Game” sponsored by Client!

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Play by Play

“En l Mira” Local ShowGet your local sports news with ESPN Deportes live show “En la Mira”; A daily broadcast

featuring Arizona’s home team updates, sports talk, ESPN Sports Center and free ticket

giveaways courtesy of 710AM ESPN Deportes Radio and sponsors!

The 710AM ESPN Daily ―LIVE‖ Sports Show includes:

• 3 Hour ―LIVE‖ Sports Show broadcast hosted by Erick Monroy & Marco Angulo

• ESPN station broadcast booth, staffing, banners and giveaways!

• Arizona Cardinals, D-backs tickets, giveaways and much more!

Play by PlayMLB

All Star Game

League Championship Series

World Series

SuperLiga

Mexican League Soccer/

Major League Soccer Tournament

July – August

U.S. Men’s National Team

M O R E T O C O M E S O O N

Programming

E N L A M I R AGet your local sports news with ESPN Deportes live show “En la Mira”; A daily broadcast featuring Arizona’s home team updates,

sports talk, ESPN Sports Center and free ticket giveaways courtesy of 710AM ESPN Deportes Radio and sponsors! With Erick Monroy and Marco Angulo.

44.6% Bought any items on the internet (yr)

42.09% Used Internet for e-mail (mo)

34.3 % Used Internet for pay bills (mo)

28.7% Used Internet for news (mo)

28% Visited MapQuest (mo)

27.9 Used Internet for job/employment search (mo)

25.5% Used Internet for weather (mo)

22.6% Used Internet for Download/listen to music (mo)

22.4% Shopped for clothing or accessories on the internet(yr)

18.9% Used Internet for listen to radio (mo)

Source: PHOENIX -- Release 2 2009 Feb09-Jul09 Scarborough. *Entravision KLNZ-KVVA

Ways they access the internet

56.4 % Accessed the internet at home (mo)

29.7% Accessed the internet at work(mo)

7.1% Accessed the internet other place (mo)

o Listen Live

o Local news

o Events pictures

o Videos

o Web Promotions

o Events calendars

o Top 10

o Special event web cast

o Custom promotions

• 120 x 240 Vertical Banner

• 300 x 250 Med. Rectangle

•120 x 600 Skyscraper

•120 x 60 Brand Button 2

• 468 x 60 Full Banner

• 728 x 90 Leader board

• Static

• Animated

• Pre-Roll opportunities

• Up to :15 second

commercials

available

• Archived Video

• Sight, Sound and

“E”motion of TV

• Superior Branding thru

Day Part Exclusivity

• Align Brand with

Technology

Planet Funk, a chain of clothing stores for men and women, ran a mobile coupon campaign that resulted in a 377 percent return on investment. The retailer saw a 91 percent redemption rate on the coupons. Also, twenty percent of revenue for the month of December was generated by the almost 2,000 coupons that were generated and sent as text messages via the mobileStorm digital marketing platform.―Mobile is a natural fit for our customers and being able to give them such coupons, both in the store and online, that can be instantly received on their phones is a no-brainer,‖ said KitriLomaka of Planet Funk, Burbank, CA.

Planet Funk has 21 branches in California, Texas and Colorado. Visitors to the shops and Web site at http://www.planetfunk.com will find hip clothing from brands such as True Religion, Frankie B, Marc Ecko, Brad Butter, Ed Hardy and Betsey Johnson.Planet Funk was facing what many experts call the worst holiday season in decades last year and so the company thought outside the box. The retailer knew it needed something that would work in-store and online and could be tracked. Planet Funk targets hip youngsters and that is why mobile was the ideal medium for this campaign. The retailer had been using mobileStorm for its email campaigns for years and turned to the company for mobile as well. The mobileStorm 4.0 digital marketing platform’s Mobile Coupon system features allowed Planet Funk to set up and launch a mobile coupon program. Planet Funk wanted discount tiers based upon customer spending at coupon redemption, a built-in feature in the mobileStorm platform.

The program offered the following discounts: -$100 - 249.99 - $10 off -$250 - 399.99 - $30 off -$400 or more - $60 off

Consumers were asked to text the keyword PFUNK to short code 38714 if they were interested in offers from Planet Funk. The call to action was on signage in the stores. Signage placed in the stores showed the short code and keyword and promoted a coupon as an incentive for joining the Planet Funk mobile club. Planet Funk also pushed the mobile coupons via its Web presence, blog, and a number of sites belonging to malls in which Planet Funk is located. Importantly, the discounts could only be redeemed via the mobile coupon.The Planet Funk blog, covering celebrity trends, also helped drive traffic and business to its stores and Web site. According to research by Juniper Research, consumers are most likely to respond to mobile marketing

offers that result in clear personal benefits. ―

Mobile coupons are a prime example of how mobile can be used in this way, combining relevance with immediate, tangible value for the consumer,‖ said Peter Johnson, vice president of market intelligence and strategy at the Mobile Marketing Association, New York.

http://www.planetfunk.com/

SOURCE: The data in this report is from Scarborough USA+, Release 1 2008 (Data collection dates:

February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso,

Fresno, Harlingen, Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San

Francisco, Release 1 2008.

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