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MEDIA USE DIARY AN I NSIDE LOOK INTO THE M E DI A USE HAB ITS OF E IGHTEEN YE A R OLD UNIVERS I TY S TUDE NT, LAU RA BORDIN.

Media use diary

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Page 1: Media use diary

MEDIA U

SE DIA

RY

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Page 2: Media use diary

INTRODUCTION

This media use diary shows my typical media use habits over

a ten-day period. I recorded my media use habits by how

much time was spent engaging with each form of media

(rounding to the nearest 10 minutes) and have presented

my results in the following slides. The data collected

reveals patterns and trends in relation to my interaction

with journalism and communication.

Page 3: Media use diary

Wed

nesd

ay

Thur

sday

Frid

ay

Satu

rday

Sund

ay

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Frid

ay0

100

200

300

400

500

600

700

800

900

ReadingInternetTVRadio

10-day overview

Page 4: Media use diary

Radio TV

Newsp

aper

Uni R

eadi

ng

Novel

Podc

ast

Face

book

Tum

blr

Twitt

er

Yout

ube

Misc In

tern

et0

200

400

600

800

1000

1200

1400

Total Media Use

Page 5: Media use diary

New Media

Internet newsSmart Phone

Methods of receiving News

Old Media

RadioNewspaperTV

RadioNewspaperTVInternet NewsSmartphone

Page 6: Media use diary

Old Media vs New Media (News Consumption)

Old MediaNew Media

Page 7: Media use diary

Engaging with Media as a Prod-user

Face

book

Sta

tus Upd

ates

Tum

blr P

osts

Yout

ube

Vide

o Upl

oads

Yout

ube

com

men

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Inst

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1012141618

Page 8: Media use diary

Purpose for Media Use

EntertainmentEducationSocial Network-ingSituational

Page 9: Media use diary

ANALYSIS: INITIAL OBSERVATIONS

By looking at the data presented, it can be seen that media

consumption plays a massive part in my every day life. Over

the ten-day period, media consumption took up at least 2

hours of my day, and at most, 13.5. On average, 7.5 hours

of a day was spent using media. This is reflective of the all-

pervasive nature of media: media is easily accessible, and it

is everywhere.

The form of media that recorded the most time was the

Internet, soon followed by TV.

When it came to receiving news, new media platforms such as

the Internet and my iphone were used far more than old

media platforms.

Media was mostly used for entertainment or social networking

purposes.

Page 10: Media use diary

ANALYSIS: COMPARISON TO PEERS

As part of the major demographic of JOUR1111 (Female, aged

17-18), I expected my results to be similar to those of the

survey taken by my peers. Upon inspection, I found my

hypothesis to be mostly accurate, apart from spending a

slightly above average amount of time using the internet

and watching tv.

 

The data shows that we receive news mostly from TV and

online sources. My highest form was through my iphone

because I read the news while on public transport. However,

while I spend a relatively minimal amount of reading

newspapers (I read only one during the ten days), the

survey shows that 51.6% of students read the newspaper, a

rather high amount for a supposedly ‘doomed’ news source.

These results would indicate newspapers are not as

‘irrelevant’ as they are reported to be; however, a larger

sample size is required for conclusive results.

Page 11: Media use diary

My online behavior closely followed that of my peers. As with 91.9% of my

peers, most of my online time was spent on social networking sites,

particularly Facebook. The importance of social networks is a defining

feature of my generation. Communication takes place on a person-to-

person basis as opposed to one person or a group of people communicating

with the masses. I noticed this, as much of the content I accessed online

was linked to me from Facebook friends or people I follow on twitter. This is

also reflected in the JOUR1111 survey data, with 48.4% of students

accessing news through facebook. This form of communication can be very

powerful as is evidenced in the cases of viral videos or the infamous Kony

campaign.

 

Portable devices such as smartphones and tablets play an ever-increasing role

in journalism and communication. As one of the 87.3% of students in the

class who own an internet-enabled smartphone, I am able to experience the

new communication opportunities portable devices can provide. Through

social networking apps (facebook, instagram, twitter) and news apps,

portable devices keep us connected and informed 24/7. The ever-increasing

presence and importance of these devices reflect society’s need for quick

and constant information and communication.

Page 12: Media use diary

CONCLUSION

In conclusion, the data collected shows that digital forms of media

and the increased importance of social networks characterize

my relationship with journalism and communication. Because

my results largely reflect that of my peer group, the same can

be said about my generation. In today’s current society,

journalism and communication is all about being entertaining,

fast, social, accessible and constant.