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Slides giving a big overview on how to master a startup pitch deck. We stress the investor pitch deck but also comment on different angles like media decks or customer decks. List of don'ts to do designing pitch slides.
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Mastering start-up pitching
Alex Barrera (@abarrera)#startupPitch
Competing for attention
Meet your audience...
Customers
Meet your audience...
Media
Meet your audience...
Investors
Pitch problems
25min is too long...
Social
M2MBig Data
SoLoMoMobile
app
Why
should
I
care?
Or a mix ofeverything...
The other side of the table...
Pitched 20x a DAY
Pitched 20x a DAY
Invested or seen it before
Pitched 20x a DAY
Invested or seen it before
Listened to ALL the fluffy words
Pitched 10x a DAY
Pitched 10x a DAY
NO idea what you talk about
Pitched 10x a DAY
NO idea what you talk about
No time to research
Pitched 10x a DAY
NO idea what you talk about
No time to research
Sell to their audience
Ice cream theory
Secret����������� ������������������ is����������� ������������������ in����������� ������������������ the����������� ������������������ toppings...
Pitching deck
Investor deck
5 - 10 minute pitch
Pitch deck
10-20-30 Kawasaki rule
Pitch deck: Problem
http://www.slideshare.net/press42 [email protected] / @42press
http://www.slideshare.net/press42 [email protected] / @42press
Proud user of Rackspace
http://www.slideshare.net/press42 [email protected] / @42press
Meet Tamara!
http://www.slideshare.net/press42 [email protected] / @42press
http://www.slideshare.net/press42 [email protected] / @42press
http://www.slideshare.net/press42 [email protected] / @42press
Pitch deck: Competition
http://www.slideshare.net/press42 [email protected] / @42press
Still����������� ������������������ too����������� ������������������ manual
http://www.slideshare.net/press42 [email protected] / @42press
Can’t specialize that much...http://www.slideshare.net/press42 [email protected] / @42press
Pitch deck: Competition
http://www.slideshare.net/press42 [email protected] / @42press
http://www.slideshare.net/press42 [email protected] / @42press
Pitch deck: Market
“Deidre McClosky (professor and former University of Chicago protégé of Milton Friedman) has calculated that persuasion constitutes more than a quarter of
the US GNP”
"One Quarter of GDP is Persuasion." American Economic Review 85 (2) (May 1995): 191-95.
http://www.slideshare.net/press42 [email protected] / @42press
Pitch deck: Market
“Deidre McClosky (professor and former University of Chicago protégé of Milton Friedman) has calculated that persuasion constitutes more than a quarter of
the US GNP”
"One Quarter of GDP is Persuasion." American Economic Review 85 (2) (May 1995): 191-95.
Storytelling 50% of persuasion = 14% of GNP = $1T+
http://www.slideshare.net/press42 [email protected] / @42press
“While some may find it hard to believe, IBM probably employs more "corporate storytellers" and story researchers than any other company”
http://www.research.ibm.com/knowsoc/index.html
http://www.slideshare.net/press42 [email protected] / @42press
Paul Smith is director of Consumer & Communications Research at The Procter & Gamble Company
http://www.slideshare.net/press42 [email protected] / @42press
http://www.slideshare.net/press42 [email protected] / @42press
The tool to write stories in 2013Pitch deck: Solution
http://www.slideshare.net/press42 [email protected] / @42press
Meet the Press42 storybuilder
Publish����������� ������������������ Twitter����������� ������������������ format����������� ������������������ stories
http://www.slideshare.net/press42 [email protected] / @42press
Meet the Press42 storybuilder
Control����������� ������������������ the����������� ������������������ publish����������� ������������������ sequence
http://www.slideshare.net/press42 [email protected] / @42press
Meet the Press42 storybuilder
Tag,����������� ������������������ add����������� ������������������ notes,����������� ������������������ locations
http://www.slideshare.net/press42 [email protected] / @42press
Meet the Press42 storybuilder
Manage����������� ������������������ fictional����������� ������������������ users
http://www.slideshare.net/press42 [email protected] / @42press
Graph your storyline
http://www.slideshare.net/press42 [email protected] / @42press
0
1250
2500
3750
5000
Jan Feb Mar Apr May
Growth metrics 5 months
Registred Users Premium Users Stories
Forbes����������� ������������������ coverage
Signing����������� ������������������ MSFT
Pitch deck: Customer validation
http://www.slideshare.net/press42 [email protected] / @42press
Pitch deck: Business plan
Premium accounts
$12.99/month$120/year
http://www.slideshare.net/press42 [email protected] / @42press
Pitch deck: Business plan
Premium accounts
$12.99/month$120/year
Unlimited tweetsStory graphingMultiple account integration
http://www.slideshare.net/press42 [email protected] / @42press
0
50000
100000
150000
200000
Year 1 Year 2 Year 3
Cost structure
Salaries IT/InfraestructureAdministrative Travels
euro
s
http://www.slideshare.net/press42 [email protected] / @42press
-150000,00
-75000,00
0
75000,00
150000,00
225000,00
300000,00
Year 1 Year 2 Year 3
Net IncomeEu
ros
Revenue Costs Net Income
http://www.slideshare.net/press42 [email protected] / @42press
Pitch deck: Team
Alex Barrera - CEO & founderFormer founder of XTech journalist for Y
Alex Barrera - CTO & founder Former founder of X Tech journalist for Y
Alex Barrera - Chief DesignerFormer founder of XTech journalist for Y
http://www.slideshare.net/press42 [email protected] / @42press
Pitch deck: Milestones
http://www.slideshare.net/press42 [email protected] / @42press
Jan - ConceptualizationFeb - Customer discoveryMar - Customer validationMar - BETA launch
May - Sign first enterprise customerSep - Official launch
Pitch deck: Investment
http://www.slideshare.net/press42 [email protected] / @42press
€100.0001 year
pre-money: €1M
Pitch deck: Investment
http://www.slideshare.net/press42 [email protected] / @42press
Hiring 3 more peopleExpand the server capacityExpand PR efforts
Pitch deck: Call to action
http://www.slideshare.net/press42 [email protected] / @42press
Tools are TOO generic
No tools = manual working
Pitch deck: Call to action
http://www.slideshare.net/press42 [email protected] / @42press
“Business-to-business finally becomes “sexy.”:Over the past 6-to-12 months, we’ve started to do more B2B deals” for “vertical solutions”
Jeff Clavier, SoftTech VC - Dic 2012
Pitch deck: Call to action
http://www.slideshare.net/press42 [email protected] / @42press
Storytelling specific tools
are needed
You’ve����������� ������������������ got����������� ������������������ the����������� ������������������ final����������� ������������������ words����������� ������������������ of����������� ������������������ our����������� ������������������ story...
Pitch deck = Script (narration) + Photography = Movie
Pitch deck: Extra slides
Pitch deck: Extra slides
Elaborate on marketing strategies
Elaborate on business model
Elaborate on why you aren’t a Groupon clone
Pitch deck: DON’TS
1. Put more than 3 words per slide
2. Put shitty images that pixelate or tiny ones
3. Put graphs without a source
4. Put your contact information on the last slide
5. Put weird color combinations: Stick to white-black
6. Use tiny fonts and leave white space available
7. Live demos
8. If you use a video, time it or have it narrated it
9. Don't relay on the Internet
10. Put tables full of numbers
11. 3D Graphs
12. Fancy transitions
13. Add graphs with no axis titles
14. Use numbers with no units
Investor deck
Investor deck
It’s an Executive Summary
Reading format: More words
Expect it to be printed
Add a date to it
Media deck
Focus on solution -- problem
Remove financial slides: marketing, financial projections, investment
Stress on numbers:
How big the problem isHow much it hurtsTraction, users, etc.Compared them with well known figures
Sellthe future
with your
milestones
Call to action: Media’s target group
Customer deck
Focus on
the Solution
Ilustrate����������� ������������������ with����������� ������������������ a����������� ������������������ user����������� ������������������ story
Maria
Ana
Show real user feedback about your solution
Stress the savings
Costs savings
Time savings
Stress the savings
Costs savings
Time savings
Give����������� ������������������ real����������� ������������������ examples����������� ������������������ or����������� ������������������ quotes
Understand YOUR customer