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2 hours masterclass on how startups should pitch their product to investors, providers and customers.
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SHOW ME, don’t tell me
Alex Barrera (@abarrera)Untitled / Tiago Pereira ©
HELLO MY NAME IS...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Demo Day
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Demo Day
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Demo Day
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Demo Day
Arrggg**ghffff
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Death
by PowerPoint
http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©
5 - 10 minute pitch
10-20-30 Kawasaki rule
1. Problem 2. Solution 3. Market 4. Competitors 5. Technology 6. Business Model 7. Marketing & sales 8. Team 9. Milestones & projections 10. Call to action
Pitch deck
http://www.slideshare.net/press42 Alex Barrera (@abarrera)Untitled / April Junio ©
http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©
1. PROBLEM
http://www.slideshare.net/press42 Alex Barrera (@abarrera)Upside Down / Erwan Maitre ©
﹜ USB, microSD, HD A/VSource: http://www.microsoft.com/surface/en-us
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Source: http://www.apple.com/ipad/
Why
should
I
care?
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Why
How
What
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
WTF?
Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Why
How
What
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©
2. SOLUTION
Social
M2MBig Data
SoLoMoMobile
app
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©
3. MARKET
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
3. MARKET
Pie / Richard Keeling ©
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
3. MARKETGlobal market ($500M)
Niche market ($5M)
Pie / Richard Keeling ©
http://www.slideshare.net/press42 Alex Barrera (@abarrera)Pie / Richard Keeling ©
3. MARKETGlobal market ($3B)
Niche market ($100M)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©
4. COMPETITORS
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Honesty/ Kurt Anno ©
4. COMPETITORS
http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©
5. TECHNOLOGY
http://www.slideshare.net/press42 Alex Barrera (@abarrera)Double Trouble / Nicole Dake ©
5. TECHNOLOGY
http://www.slideshare.net/press42 Alex Barrera (@abarrera)TEDx HTML / Chanditha Abhayaratne ©
5. TECHNOLOGY
http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©
6. BUSINESS MODEL
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
SHOW ME THE MONEY!
Pitch deck: Business plan
Premium accounts
$12.99/month $120/year
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Pitch deck: Business plan
Premium accounts
$12.99/month $120/year
Unlimited tweets Story graphing Multiple account integration
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Cost structure
0
45000
90000
135000
180000
Year 1 Year 2 Year 3
Salaries IT/InfraestructureAdministrative Travels
euro
s
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Net IncomeEu
ros
-150000,00
-75000,00
0,00
75000,00
150000,00
225000,00
300000,00
Year 1 Year 2 Year 3
Revenue Costs Net Income
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©
7. MARKETING & SALES
http://www.slideshare.net/press42 Alex Barrera (@abarrera)Brute force. / Eduardo Diaz ©
http://www.slideshare.net/press42 Alex Barrera (@abarrera)Kendo fighter with sword detail / Razvan Chirnoaga ©
STRATEGY
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Growth metrics 5 months
0
1250
2500
3750
5000
Jan Feb Mar Apr May
Registred Users Premium Users Stories
Forbes����������� ������������������ coverage
Signing����������� ������������������ MSFT
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©
8. TEAM
http://www.slideshare.net/press42 Alex Barrera (@abarrera)500px Team / Evgeny Tchebotarev ©
8. TEAM
Alex Barrera - CEO & founder Former founder of X Tech journalist for Y
Alex Barrera - CTO & founder Former founder of X Tech journalist for Y
Alex Barrera - Chief Designer Former founder of X Tech journalist for Y
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©
9. MILESTONES & PROJECTIONS
Jan - Conceptualisation
Feb - Customer discovery
Mar - Customer validation
Mar - BETA launch
May - Sign first enterprise customer
Sep - Official launch
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Jan - Applied to Wayra
Feb - Selected by Wayra
Mar - Went to Startup Weekend
Mar - BETA launch
May - Attended the South Summit
Sep - Official launch
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)(Caos)^2 / Williams Canale ©
10. CALL TO ACTION
Pitch deck: Investment
€100.000 1 year
pre-money: €1M
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Pitch deck: Investment
Hiring 3 more people Expand the server capacity Expand PR efforts
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Pitch deck: Call to action
Tools are TOO generic
No tools = manual working
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Pitch deck: Call to action
“Business-to-business finally becomes “sexy.”: Over the past 6-to-12 months, we’ve started to do more B2B deals” for “vertical solutions” !
Jeff Clavier, SoftTech VC - Dic 2012
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Pitch deck: Call to action
Storytelling specific tools
are needed
You’ve����������� ������������������ got����������� ������������������ the����������� ������������������ final����������� ������������������ words����������� ������������������ of����������� ������������������ our����������� ������������������ story...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Hello Mr. Story
Why do stories work?
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Memory recollection Causation effect
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Memory recollection Causation effect Mirror neurons & Oxytocin
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Memory recollection Causation effect Mirror neurons & Oxytocin Oxytocin & Dopamine
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Beginning
Middle
End
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Protagonist#1
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Desire#2
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
CONFLICT!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Emotions#3
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Avoid Silos
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Beware of the
Tangent
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
1. Problem 2. Solution 3. Market 4. Competitors 5. Technology 6. Business Model 7. Marketing & sales 8. Team 9. Milestones & projections 10. Call to action
Pitch deck
http://www.slideshare.net/press42 Alex Barrera (@abarrera)Untitled / April Junio ©
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Protagonist#1
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Desire#2
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Emotions#3
THANK YOU!!
Alex Barrera (@abarrera) [email protected]
http://blog.press42.com
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone
en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos
usado.
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone
en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos
usado.
Pixels?
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone
en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos
usado.
Watermarks
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone
en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos
usado.
Text
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Pitch deck: DON’TS1. Put more than 3 words per slide
2. Put shitty images that pixelate or tiny ones
3. Put graphs without a source
4. Put your contact information on the last slide
5. Put weird color combinations: Stick to white-black
6. Use tiny fonts and leave white space available
7. Live demos
8. If you use a video, time it or have it narrated it
9. Don't relay on the Internet
10. Put tables full of numbers
11. 3D Graphs
12. Fancy transitions
13. Add graphs with no axis titles
14. Use numbers with no units