Pitching Your Startup Idea

Pitching Your Idea

Gary JinksPresident/Owner GLJ GroupFounder and Managing Director South Valley Angels

[email protected]/420-3650

mailto:[email protected]

GLJ Group Consulting Services © 2016 |

The Environment


Entrepreneurs are everywhere“Startup has gone mainstream”

Incubators/Accelerators and Co-Working spaces GLJ Group Consulting Services © 2016 |


Entrepreneurs

All ProRookie Professional

• Young• No experience

• Failed and continued• Always engaged

• Raised funding• Had exit

LAMARKA Consulting Services © 2016 | Enabling Small and medium businesses in line with vision 2030


Pathways

Corporate Innovation Centers

On Your Own

Incubators, Accelerators

• Build your network• Best for Professional, Pro• Compensate with Advisors

• Plugged into Ecosystem• Best for Rookies• Make informed decision

• Path to acquisition• Technology Specific• Understand limitations

LAMARKA Consulting Services © 2016 | Enabling Small and medium businesses in line with vision 2030

GLJ Group Consulting Services © 2016 | 10

Life Cycle - Where are You andWhat is Important

Incubate The idea

AngelFunding

InstitutionalFunding

Acc. The Co.

VCFunding

Seed

Idea Ceation

Bootstrapping

Strategy and PlanMVP/Prototype

Validation and ScaleProduct and Revenue

Explosive GrowthSuperior Execution

Early Stage

Market Entry

Series A

Growth IPO/Acquisition



Entrepreneur to Company• Understand the Customer• Build an MVP/Prototype• Have a Plan• Know what it Costs• Communicate it Intelligently

Startup Phases

Go To Market• Get Funded• Validate the Product• Validate the Business Model• Scale

Incubate The idea

Accelerate the Company

Startup Academy

Commercialization Academy


Pitching 101

Confidence and PassionConfidence is the result of being prepared.

What Investors look for – would I follow this person (CEO) and have confidence in the team; is there passion

MessageClear, Concise, Simple; more is not better.

What Investors look for – Do I understand the business case and exit

PurposePresent you business case and get to the next meeting

What Investors look for – I want to know more and meet the team

DockSend


More applicable to VC or later round than seed

DockSend

What do Investors look at?


How It Works

• Documents1. Executive Summary2. Pitch Deck/Presentation3. Plan with Financials

• Right Team– Technical, Business, Start-up, Specialty; Leader– Passion

• A Compelling Opportunity– Large, high demand, growing and now

What Do You Need

What is Your Message

You have a vision and you see an Opportunity You can capture the opportunity and make a profit You have an executable plan and understand the cost You have the right team to execute

• What makes you special; your “Wow” statement

• Defensible (IP)• Scalable

You have an Investor Exit Plan


Standardized Framework (Scale 1-10)

Metric Score Notes

VisionOpportunityProblemSolutionMarketPlanTeamFinancials

TotalRiskWild Card

55555555

40

is it visionary?why now, who, how big, growth, is it real, validate?to capture the opportunity; stake holdershow you fix it, and why youwho, where do you fit, TAM/SAMget to the finish line

strengths, limitations, networkcustomer acquisition, assumptions, cost


Business Models

“Startup”Traditional Franchise

• Owner Control• Debt Funded

• Infrastructure• Branding

• Equity Share• Private Investment



Startup Model and Innovation

“A startup is a human institution designed to deliver a new product or service

under conditions of extreme uncertainty.” - Lean Startup

• What makes it unique – investor exit, rapid growth, acquisition

• Challenges – culture, infrastructure, quality deal flow
