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TwitterTalk
What is Twitter & How Should I Use it?
• Twitter is a global social networking platform
• The 140 character limit/cap is a craft
• Performing vs. promoting
• Make it natural
• Content is Royalty
Twitter Terms Hashtag
RT & MT
DM
Pinned Tweet
Mention
Favourite
bit.ly
Buffer
Video
• Record
• Input
• Upload
Following & Followers
DO• Thank others when retweeted or men-
tioned• Include hashtags in your tweets• Be smart with spelling (don’t confuse fol-
lowers)• Curate beneficial content • Keep tweets short (less than the limit)• Add images/video (more appealing)
Do Not
• DM and spam• Cluster tweet (making multiple tweets
in a row)• Follow everyone • Use repetitious phrases• Automation in favouriting • Broadcast, promote and sell
Engagement & Brand Building
- Engagement & Brand Building
Education & Awareness
Education & Awareness
Education & Awareness
Customer Relationship Man-agement
Sales, Promotion & Brand Awareness
Engagement
Advertising• Tweet engagement
• Website clicks/conversions
• App installs/engagements
• Lead generation
• Geo-targeting
• Quick promote
Advertising
• Promoted tweets $0.50
• Promoted accounts ($1.00 -$4.00
• Promoted Trends ($200,000)
Fast Facts• Over 1 billion search queries a day
• Over 500 million tweets a day
• More than 300 million users daily
• Add personality to account
• 80 - 20% rule
• 88% of users are on mobile
Mad Takeaways
• Encourage engagement
• Test timing
• SEO
• Use gender neutral language
• Consistency is key
D O N ’ T B E A S T R A N G E R , K E E P I N T O U C H !
( 2 2 6 ) 4 4 4 - 9 5 8 8c o n n e c t @ m a d h a tt e r t e c h . c a
@ M A D H AT T E R T E C H
FA C E B O O K . C O M / M A D H AT T E R T E C H
l i n k e d i n . c o m / c o m p a n y / m a d -h a tt e r - t e c h n o l o g y - i n c
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