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Presentation with 10 low cost marketing tips by Mel Kettle
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Low cost marketing
Wednesday, 20 April 2011
Doing what you have always done will no
longer get you what you have always got
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Old communication was one-way
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Now communication is two-wayAnd conversations are with many
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Media is now about creating an environment for convening and supporting
groups.
And enabling them to talk to each other.
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It’s no longer B2B. It’s no longer B2C.
It’s now P2P.
Person 2 Person.
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Tip #1Have a marketing
plan
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Know your market
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Measure what you do
• Qualitative vs Quantitative
• How often you engage
• Number and nature of comments
• Visits from links to your sites
• Sales or new opportunities or other business benefits
• Increased word of mouth
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Tip #2Use your networks
and contacts
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The average person knows 200 people
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Who knows YOU?
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Networking happens ALL THE TIME
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Build your network now. Before you
need it.
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Networking is an investment in your future
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Tip #3Word of mouth
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“By 2011 90% of your sales will come from word of mouth or digital promotion”
Seth Godin, 2009
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78% of people trust peer
recommendations
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14% trust advertising
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Tip #4Use the media
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www.sourcebottle.com.au
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Tip #5Your website
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Use online channels to inspire offline behaviour change and ACTION
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Tip #6Email marketing
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Tip #7Social media
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Social media = #1
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• Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010
• In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013
• 53.5% marketers use social media as part of their marketing strategy. Increased from 45% in 2009
• average Facebook user has 130 friends
• More than 30% twitter users access twitter via their mobile phone
• 77% of Internet users read blogs
• 133 million blogs
Social media facts
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In Australia• 9.8 million on facebook
• >1 million on LinkedIn
• 1.1 million on twitter
• MySpace decreasing numbers
• Facebook - 19.3% pages viewed in Sept 2010. Compared to 7.4% Google
• Average user spent 28 minutes and 58 seconds on facebook
• 77% watched video content in Oct 2010 - 26% on mobile
• 36% access internet via mobile phone in 2010
• 9% use their mobile phone to purchase
• 5% total retail sales online in 2010, increasing by 12% on 2009http://digitalmarketinglab.com.au
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Source: http://www.its-elementary-watson.com
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Tip #8Partner up
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Expand your circle of influence
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Tip #9Don’t forget your
current clients
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It is 8-10 times more expensive to gain a new client than to retain a current
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Tip #10Say thank you
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• 2. Let others know you are listening
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Thank you.
@melkettlewww.melkettle.com.au
Wednesday, 20 April 2011