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PresentedbyJosephC.Kunz,Jr.KunzOnPublishing.com
Introduction•Amongthebasicfoundationsofathrivingprofitablebusinessisanactive,ongoing,andprofessional-lookingoutboundmarketingpresence.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Introduction•Itdoesn’tmatterifyouareahome-basedbusiness,orone-personprofessionaloffice,orabusinesswithmanyemployees.•Thislistdoesn’tchangenomatterhowsmallorlargeyourcompany.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
FYI:SomeQuickDefinitions1.OutboundMarketing:Yourmarketingeffortsthatpushes,orhelps,customerstofindyourcompany.a.Examples:TVandradioads,directmail,productcatalogs,andtradeshowdisplays.
Ontheotherhand...
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
FYI:SomeQuickDefinitions2.InboundMarketing:Youcreatecontentthatpulls,orattracts,ormotivates,peopletofindyourcompany.•Thisiscontentthatisofinteresttotheconsumers.•Contentwithinformationthatconsumerswillfindhelpfultotheirownsituation.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
FYI:SomeQuickDefinitions•Thiscontentisnotaboutyourcompany,butabouttheconsumer’sneeds.a.Examples:articlemarketing,blogging,freevideos,freewebinars,andfreeebooks.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
FYI:SomeQuickDefinitions•Obviously,thereisalotofoverlappingbetweenthetwo.•Andeachtypehelpstheotherworkbetter.•Butthatwasaverysimpleexplanationofthedifferences.•Now,ontothesimplelow-costwaystoimproveyouroutboundmarketingefforts:
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Improvement#1.KeepWebsiteCurrent•Yourwebsiteisyourmostessentialmarketingtool.•Itwillbeworkingforyou24/7/365.•It’sthefirstplacethateveryonewillgotolearnmoreaboutyouandyourbusiness.•Youmustalwaysmakesurethatit’sworkingatitspeakperformance.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Improvement#1.KeepWebsiteCurrent•Everylinkmustbeactive,andeverypictureandgraphicmustappearasitwasmeanttoappear.•Makesurethateverypdfisworkingproperly,andthatthelinksinsideeachpdfarealsoworking.•Makesurethatallofyourdates,statistics,andfactsarecurrentandaccurate.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Improvement#1.KeepWebsiteCurrent•Becertainthatyourpagesareeasytonavigateandfind.•Allofthesedetailsareveryeasytooverlookorforgetabout.•Butfirstimpressionsareextremelyimportant.•Somakesurethateverydetailofyourwebsitealwayslooksgoodandisworkingproperly.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Improvement#2.MakeAnEmotionalConnection•Themostpowerfulandfundamentalpartofasuccessfulmarketingplanisonethatcanmakeanemotionalconnectionwithyourprospectsandyourcustomers.•Yourcompany’sverysurvivalandgrowthdependonit.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Improvement#2.MakeAnEmotionalConnection•Thegreaterthisconnection,thegreateryourabilitytobeatoutothercompaniesforthehearts,minds,anddollarsofthecustomers.•Sofewcompanies,smallorlarge,bothertotrytomakeanemotionalconnectionwithprospectsandcustomers.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Improvement#2.MakeAnEmotionalConnection•Butbyshowingyourcustomershowmuchyoucareaboutthem,andprovingtothemthatyoureallywanttokeepthemascustomers,youcanbuildabaseofloyalcustomersthatwillnotbesoquicktoleaveyouforyourcompetition.•Thiscouldplayanimportantroleinyourcompany’ssurvivalduringasloweconomy,orwhentryingtobeatoutintensecompetition.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Improvement#3.BuildYourLists•BylistsImeanemaillist,directmaillist,andsocial-medialist.•Eachcanplayanimportantroleinyourmarketingplan.•Someprospectsandcustomersmightpreferoneformatovertheother.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Improvement#3.BuildYourLists•Thiswilldependonyourtypeofbusiness,andwhatyourcustomerdemographicsare.•Butwhicheverformatyourprospectsandcustomersprefer,youneedtoconstantlybebuildingtheselists.•Forexample,youremaillistmightbebuiltupbyofferingafreepdfdownload.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Improvement#3.BuildYourLists•Yourdirectmaillistmightbebuiltupbyofferingafreesample.•Yoursocial-medialistmightbebuiltuponFacebook,Instagram,orYouTube.•Althougheachlisthasitsbenefits,limits,anddemographics,allcanandshouldplayanimportantroleinyourmarketingplan.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Improvement#4.ShakeItUp•Don’tbeafraidtotrysomethingnewordifferent.•Forexample,ifyou’realwaystheonethatiscreatinganddesigningyourownmarketingmaterials,don’tbeafraidtoletsomeoneelseinyourcompany,orfamily,orsomeonefromFiverr,takeashotatdesigningnewmarketingmaterials.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Improvement#4.ShakeItUp•Youmightbeinacreativerut,orpossiblytooclosetothesubjectmatter,tocreateeffectivecopy.•Allowingsomeonewithafresh,oroutsider,pointofview,mightgiveyourmarketingmaterialsawholenewlife.•Shakingitupmightbethedifferencebetweenyourbusinessthrivingordying.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Conclusion•Thesearesomeofthebasic,butessential,marketingeffortsthatyoushouldalwaysbepayingattentiontoandimproving.•Youmustneverstopthinkingaboutthem,andworkingonthem.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Conclusion•Improvementstojustoneofthesemarketingendeavorscanquicklyimproveyouroutboundmarketingefforts.•Butifyouwanttolookmoreprofessional,andhaveamoreeffectiveandpowerfulmarketingplan,andmakemoremoney,improvethemall.fini
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
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•B log : KunzOnPub l i sh ing . com•L inked In : L inked in . com/ in/JosephCKunz J r•S l ideShare : S l i deShare .net /JosephCKunz J r•I tunes : The Bus ines s O f Se l f -Pub l i sh ing•Twi t te r : Tw i t te r. com/JCKunz J r
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
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• NFAA:Non-FictionAuthorsAssn.• BookWorks:TheSelf-PublishersAssn.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
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4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts©2016JosephC.Kunz,Jr.
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4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts©2016JosephC.Kunz,Jr.