Upload
jean-pierre-ranschaert
View
377
Download
2
Embed Size (px)
Citation preview
Issues in Marketing Communication:
LIVErtising # 5bAdvertising goes online
part 2
the life cyclethe life cycleSOCIAL MEDIASOCIAL MEDIA
QuickTime™ and a decompressor
are needed to see this picture.
Yes, but WHY?
• One good reason to engage on SM: SocNet Users More Apt to Engage in Various Consumer Activities
• Active social media users are more likely than the average person to have engaged in a variety of consumer activities, whether online or in person, finds a survey [pdf] released in June 2012 by Allstate, in association with National Journal.
http://www.slideshare.net/facebooksummitpagekarma/presentation-benjamin-snyers-social-lab-group-ads-ecosystem
http://www.slideshare.net/facebooksummitpagekarma/presentation-benjamin-snyers-social-lab-group-ads-ecosystem
Yes, but HOW?
Error #1
SocMed basics: A presence is not a strategy
SocMed basics: STRATEGY vs TACTICS
Cy OBJ
StrategyTactic 2
Tactic 1
Tactic 3
Tactic N
Error #2
SocMed basics: Social Capital before financial
Social?
LISTENINGSharing
Error #3
SocMed basics: Content strategy
Error #4
SocMed basics: ROI measurement
Cy OBJ
StrategyTactic 2
Tactic 1
Tactic 3
Tactic N
Error #5
SocMed basics: 90 – 9 - 1
Error #6
the life cyclethe life cycleRICH MEDIARICH MEDIA
• .• .• .
http://www.digimedia.be/News/fr/13924/la-belgique-absente-de-la-course-l-internet-hyper-rapide.html
Rich Media
http://www.jayworld.fr/video-360-degres-web-futur-innovation-ride-snowboard-ski-2358
QuickTime™ and a decompressor
are needed to see this picture.
the life cyclethe life cycleMOBILEMOBILE
To be continued…