LinkedIn as part of your Social Media strategy

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    11-Aug-2014

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Use LinkedIn as part of your Social Media strategy. Help you personal brand grow through LinkedIn

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Slide 1

To Grow Your Business

Presented By David Mitroff, Ph.D.

Find more at www.PiedmontAve.com/Resources

@DavidMitroff

Copyright Piedmont Avenue Consulting. All Rights Reserved.

www.PiedmontAve.com

Seminar description:

This seminar will review the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing. We will talk about:

What social media marketing really is and why its important;

Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization;

How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement;

How to incorporate it into your business life without losing productivity.

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Increasing Leads - Prospecting Efforts

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Tracking & Analysis

The Key Benefit of Online Marketing is the ability to track and analyze results, then quickly iterate and adjust for optimal performance

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

The single biggest advantage of Internet Marketing media (especially email marketing) to standard broadcast and print media is the ability to track result and analyze performance. All email marketing services provide functionality to track open rates and bounce rates, which measure the success of a campaign and allows the user to make adjustments to better fit their audience.

Website & Blog

Online Directories

Review Sites

Social Networks

Micro Blogging

Rich Media

Mobile Apps

Industry Specific

Event Promotion

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Key Areas of Social Media

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

1

Website & Blog

Control the content.

A chance to tell your story.

Define a clear message.

What do you offer?

Create a medium for contact.

Invite feedback, questions

Provide links to other pages.

Share your FB, Twitter

Update your content.

Consistency in theme and info.

Google Ranking, Alexa Page Ranking, SEO/CRO, Blogger, TypePad, Wordpress

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

The Power of Email Marketing

For a 60-day free trial, go to texas.constantcontact.com

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Website The Hub Of Your Online Strategy

Most important area

Definition of you and your message

Central hub with links to other sites

You control it

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

The Website is the core of every online marketing campaign since every other internet marketing activity (email marketing, social media marketing, etc.) will be designed to attract potential customers to your Website. This means that you will first need to develop an attractive and functional website. Also be aware that there are many types of Websites (blogs, social media sites, etc.). What do you need to have a Website:

Website Domain Name

Web Hosting Service

Web Content (text or copy, images, video)

Website Design (Front End) and Website Development (Back End)

Wix enables everyone to design, publish and host stunning HTML5 websites.

Easy drag-and-drop website builder!

No coding

No previous design skills

Website Wix.comBuild your Website Today

Create

Your Stunning Website.

It's Free

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

The Website is the core of every online marketing campaign since every other internet marketing activity (email marketing, social media marketing, etc.) will be designed to attract potential customers to your Website. This means that you will first need to develop an attractive and functional website. Also be aware that there are many types of Websites (blogs, social media sites, etc.). What do you need to have a Website:

Website Domain Name

Web Hosting Service

Web Content (text or copy, images, video)

Website Design (Front End) and Website Development (Back End)

Call to Action vCitaOnline Scheduling Software and Business Calendar

Easy Appointment Scheduling for Your Clients

Best Business Calendar for Your Team

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Call to Action Constant ContactEmail Marketing Customer Loyalty Program

Re-use content and stay on top of mind.

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

SOCIAL NETWORKS

Communicate with clients. -Be involved with the conversation.

Connect. -Associate your business with related pages and people.

Establish a following. -Invite past clients/customers to view your page.

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@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Key Activities on

Connect with your peers

Professional community

Communication through forums

Write Articles - Be seen as an expert

Send messages

Start and Join Groups

Introduce People

Send Referrals

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Thank you again for your time and attention today. What questions do you have for me?

Please remember to leave your business card on the way out so you can be sure to receive the Constant Contact Hints and Tips newsletter all about Social Media Marketing in order to stay up-to-date with the latest tips and trends.

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Personal Profile -

Custom URL

Title = Story

Websites

Summary

Keywords

Include Contact info

LION

Privacy Settings

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Asking for Recommendations -

Dear Bob, Hope this email finds you well. The best way to improve your Linkedin profile is to have more recommendations. With that in mind, I'm asking you to write a Linkedin Recommendation for me, which I may also use on my Website. In return, I will do the same for you... thus we both have great testimonials and feel good in the process! I'm asking for a brief recommendation of my work and/or personality. If it is the case, please reference how we have worked together. How has Piedmont Avenue Consulting services improved your business or how have my creative ideas, marketing services, consulting, insights, brand awareness, customer loyalty programs, technology integrations, assessments, feedback, etc... created new opportunities or sources of revenue. If not the case, please testify that I'm a good person, natural networker / connector or that I'm your go to person when you need a bald guy. And of course, let others know that your recommend people get to know me, work with me, meet me, etc. If you have any questions, please let me know. Thanks in advance for helping me out...and I look forward to returning the favor.

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Examples Invites -

I happen to be traveling to Vietnam. Since you are in Vietnam and due to the industry you are in you have the characteristics or character of the type of person I have had success with in the past.

We have several mutual contacts - Lets connect

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Company Profile -

Find individuals you know in a professional capacity

Company Profile

Participate in discussions

Recruit attendees to your events

Invite people to join your mailing list

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Groups

Join Groups 50 of them Increase 3rd Level Connections!

Create your own Group for Free

LION (Linkedin Open Networkers)

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

What Should I Do Now?

Continue

Learning

Create a Foundation

with Call To Actions

Use both Social Media

and Email Marketing

Make adjustments to your website (test and see what works)

Work on increasing your business awareness on Social Media

Request a Social Media Report

Next 30 days

Develop a more comprehensive marketing plan based on your initial tracking and experiments in social media.

Attend another workshop

Next 60 days

Sign up for Constant Contact Trial

Create a Wix.com website and/or update your website to include:

Clear call to action

Integrate social media

Blog or promote events

Email newsletter sign up

vCita Scheduler

Today

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@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Resources Discounted Links

@DavidMitroff

www.PiedmontAve.com

Find more at www.PiedmontAve.com/Resources

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Need a Speaker ?

David Mitroff, Ph.D.

Founder, Chief Consultant | Piedmont Avenue Consulting

David@PiedmontAve.com

fb.com/PiedmontAve

twitter.com/DavidMitroff

linkedin.com/in/DavidMitroff

www.WalnutCreekEvents.org

www.EastBayEntrepreneur.com

Upcoming Events

@DavidMitroff

www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Find more at www.PiedmontAve.com/Resources

Thank you again for your time and attention today. What questions do you have for me?

Please remember to leave your business card on the way out so you can be sure to receive the Constant Contact Hints and Tips newsletter all about Social Media Marketing in order to stay up-to-date with the latest tips and trends.

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