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Liberte, egalite, fraterniteThe end of brand domination
It used to be all about them the brand was in control
Now it’s about us and the people have taken control
Social networks are driving communication
…and we are saying what we think
Markets are conversations
People know more than companies do
It’s about people not consumers
The Days of talking down to people are over…
The only voice that matters is a human one
We all want to be green
We don’t want to be made to feel bad if we are not…
Just make it easier for us
…and don’t stop
Five things brands could do better
Spread Love
Spread Learning
Give Back
Make Simple
Play
Us We Them
Embrace the “we” now
Say better
Do better
Think better
Have a purpose
