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Getting your Social Recruiting Strategy right is key. Check out these tips to make sure you have all the basics covered
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YOUR Social Recruiting Strategy
Key things to think about
ByLis Wilson
Think about• Goals• Research• Resources• Implementation• Measurement
WHY?
Improve Quality of Hire & Staff Retention Rates
Reduce Costs
Higher Response RatesBetter ROIReduce Time to Hire
Become and Employer of Choice & Have a Competitive Edge
Find Scarce Skill Sets
Promote Brand
Develop Relationships
goals• Business• Recruitment• Brand• Marketing
research• Audience• Marketing Strategy• Brand • Culture
audience
Which site?
Top 10 industries
Source: Bullhorn Reach : Social Recruiting Activity in UK (October 2012)
resources• Personnel & Skills• Brand Ambassadors – Internal / External• Technology• Money• Time
implement• Content Strategy• Training• Consistency
measurement• Quality of Hire – (before & after)• Number Days to Fill a Job• Manager Satisfaction• Candidate Experience• Cost of Hire• Size & Quality of “Talent Pool”• Increase in hits to the website• Quality of applicants for job postings• Reputation
Summary• What do you want to achieve & how
are you going to measure this?• Who are you going to target , where
are they and what makes them tick?• Who is going to help you? How can
you access technology? • Any additional training required?• What is your plan?
