TAG Recruiting Atlanta - 3 Phases of Mobile Recruiting Strategy

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  • 1.MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions KANE COCHRAN @KaneCSEPT 20, 2011Thursday, September 29, 2011

2. Mobile Landscape Statistics you need to knowMobile Phases The Hodes perspective on mobilerecruitment opportunitiesDestinations Mobile sites, SMS, mobile apps and beyondQ&A But please ask questions anytimeAgendaThursday, September 29, 2011 3. Within the next decade, the mobilephone will be the primary internetconnection for the majority ofpeople across the world.-Pew InternetThursday, September 29, 2011 4. Mobile LandscapeThursday, September 29, 2011 5. smartphone sales now outpace feature phones The devicesThursday, September 29, 2011 6. MOBILE PHASES MOBILE WEB | SMS | NATIVE APPSThursday, September 29, 2011 7. Mobile PhasesThursday, September 29, 2011 8. MOBILE WEB PHASE IThursday, September 29, 2011 9. what it is:immediate, dynamic, on-demand, relevant,location-aware*, ready to take offThursday, September 29, 2011 10. what its not:static, the desktop, a brochure, to be ignoredThursday, September 29, 2011 11. Optimization - Friendly to all phonesThursday, September 29, 2011 12. Optimization - Friendly to all phonesThursday, September 29, 2011 13. Optimization - Friendly to all phonesThursday, September 29, 2011 14. Optimization - Friendly to all phonesThursday, September 29, 2011 15. Phase I - Static mobile sitesThursday, September 29, 2011 16. Phase I - Static mobile sitesThursday, September 29, 2011 17. Full mobile career siteThursday, September 29, 2011 18. live demo Full mobile career siteThursday, September 29, 2011 19. but what about mobile + social?Thursday, September 29, 2011 20. Mobile + SocialThursday, September 29, 2011 21. Mobile + SocialThursday, September 29, 2011 22. our devicesare personalThursday, September 29, 2011 23. Our devices are personalThursday, September 29, 2011 24. Our devices are personalThursday, September 29, 2011 25. Our devices are personalThursday, September 29, 2011 26. Our devices are personalThursday, September 29, 2011 27. MOBILElive demo Mobile Personalization w/ SJMThursday, September 29, 2011 28. how about events? what can we do there?Mobile events pageThursday, September 29, 2011 29. WHAT WE WANTED TO DO 1) Leverage Twitter, 4SQ, GPS, and Jobsto engage mobile users @ events Mobile events pageThursday, September 29, 2011 30. MOBILE EVENTS PAGElive demoMobile events pageThursday, September 29, 2011 31. Quick recap: Optimal mobile experienceThursday, September 29, 2011 32. Look and feel matches career site Quick recap: Optimal mobile experienceThursday, September 29, 2011 33. Quick access to job search from every page Quick recap: Optimal mobile experienceThursday, September 29, 2011 34. Simplied navigation for quick access Quick recap: Optimal mobile experienceThursday, September 29, 2011 35. Simplify the job search options for users Quick recap: Optimal mobile experienceThursday, September 29, 2011 36. Leverage GPS to showjobs near users Quick recap: Optimal mobile experienceThursday, September 29, 2011 37. Job details for every job in your ATS Quick recap: Optimal mobile experienceThursday, September 29, 2011 38. Give users easy way to email, tweet and share Quick recap: Optimal mobile experienceThursday, September 29, 2011 39. Bring in multimedia content to engage users Quick recap: Optimal mobile experienceThursday, September 29, 2011 40. Mobile sites are foundation of mobile strategy App-like experience: Tailored UX will drive higher adoption than mobile apps right now Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX Dont forget the basic HTML & feature phones More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to wired webMobile Websites: Key takeawaysThursday, September 29, 2011 41. TEXT MESSAGING PHASE IIThursday, September 29, 2011 42. what it is:immediate, on-demand, contextual, real-time,utility and FASTThursday, September 29, 2011 43. SMS is the most widely useddata application on the planetThursday, September 29, 2011 44. 60% say me tooThursday, September 29, 2011 45. Thursday, September 29, 2011 46. dedicated or sharedShortcodes: Dedicated vs. SharedThursday, September 29, 2011 47. text Anything to 12345Thursday, September 29, 2011 48. text KEYWORD to SHAREDCODEThursday, September 29, 2011 49. text KEYWORD to SHAREDCODE text HDXCAREERS to 41411Thursday, September 29, 2011 50. Subscribe to SMS Alerts Sept 20, 2011 1:20 pm You are signed up to receive alerts about exciting career opportunities at HDx. Visit http://bit.ly/hDx0pt5 to learn more about our career optys.SMS AlertsThursday, September 29, 2011 51. Event Opportunities Alert Sept. 20, 2011 1:20 pm Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Oct 3, 2011. Visit http://bit.ly/iNtV13w for details, directions and more.SMS AlertsThursday, September 29, 2011 52. Job Opportunities Alert Sept. 20, 2011 1:20 pm Hi Kane. Just wanted to let you know were hiring mobile strategists to join our Atlanta team. Visit http://bit.ly/nEwJOB for more details about the opptySMS AlertsThursday, September 29, 2011 53. After Event Alert Sept. 20, 2011 1:20 pm Hi. Great to meet you last week at the GA Tech event. Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx.SMS AlertsThursday, September 29, 2011 54. Employee Alerts Sept. 20, 2011 10:34 am Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections Visit http://bit.ly/iN0vAte to login, view and share jobs with friends SMS AlertsThursday, September 29, 2011 55. Interview reminder alert Sept. 20, 2011 2:20 pm Hi Kane. Just a reminder that you have an interview tomorrow, Sept 21 @ 3:00pm. Visit http://bit.ly/iNtV13w for details, directions and more.SMS AlertsThursday, September 29, 2011 56. DEMO SMS SEARCHSMS SearchThursday, September 29, 2011 57. SMS is everywhere ... everywhere On-demand nature is perfect for quick access to info & brief conversations Shortcodes must be leased and provisioned Consider both push [alerts] and pull [sms search] strategies Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharingSMS: Key takeawaysThursday, September 29, 2011 58. MOBILE APPS PHASE IIIThursday, September 29, 2011 59. what it is:location-aware, dynamic experience, on-demand,real-time, full lifecycleThursday, September 29, 2011 60. so what might atalent lifecycle app look like* *keep in mind you might have to transport to the futureThursday, September 29, 2011 61. Mobile Apps: Augmented RealityThursday, September 29, 2011 62. Mobile Apps: Augmented RealityThursday, September 29, 2011 63. Mobile Apps: Augmented RealityThursday, September 29, 2011 64. Mobile Apps: Interview SchedulingThursday, September 29, 2011 65. Mobile Apps: OnboardingThursday, September 29, 2011 66. Mobile Apps: Employee CollaborationThursday, September 29, 2011 67. how about using other mobile applications?The devicesThursday, September 29, 2011 68. what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employeesThursday, September 29, 2011 69. Thursday, September 29, 2011 70. Thursday, September 29, 2011 71. Thursday, September 29, 2011 72. Augmented Reality w/Thursday, September 29, 2011 73. MOBILE AUGMENTED REALITY JOB SEARCH live demoAugmented Reality w/ LayarThursday, September 29, 2011 74. Apps play important role in totally integrated mobile strategy Must offer users compelling user experience Our perspective: Create app for total talent lifecycle from candidate - employee Leverage native features: location-aware, camera, local storage, push notifications Leverage other apps like SCVNGR, Layar, Foursquare and othersMobile Apps: Key takeawaysThursday, September 29, 2011 75. OPTICAL RECOGNITION(OK, OK ... MOBILE BARCODES)Thursday, September 29, 2011 76. what it is:dynamic, quick, flexible, international, growingand visual (look below)Thursday, September 29, 2011 77. what it is:dynamic, quick, flexible, international, growingand visual (look below)Thursday, September 29, 2011 78. Mobile Barcodes: OutdoorThursday, September 29, 2011 79. Mobile Barcodes: Store SignageThursday, September 29, 2011 80. Mobile Barcodes: Events Contact CardThursday, September 29, 2011 81. Mobile Barcodes: @EventsThursday, September 29, 2011 82. TURNING FINALS INTO BEGINNINGS My professors always said I could. My friends always knew I would. My career begins at PNC.www.pnc.jobs/students WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITYMobile Barcodes: @EventsThursday, September 29, 2011 83. Image RecognitionThursday, September 29, 2011 84. Image RecognitionThursday, September 29, 2011 85. Mobile barcode adoption on the rise Open webpages, create SMS, display dynamic text and create contacts Media campaign integration: outdoor, print, store signage, web, and more Gives mobile users options AND ... start thinking about how image recognition will transform discovery Mobile Barcodes: Key takeawaysThursday, September 29, 2011 86. KANE COCHRAN NATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.comThank YouThursday, September 29, 2011