Build a Social Recruiting Strategy: Tips for Making the Most of LinkedIn

Building a Social Recruitment Strategy

©2014 LinkedIn Corporation. All Rights Reserved.

Tips for Making The Most of LinkedIn

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Introduction

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What we’ll cover in the next 20 minutes

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• What Social Recruitment REALLY is

• Steps to Building a Social Recruiting Strategy

• Tips on how you can attract and hire the best using LinkedIn

• Questions


The Social Web

Social networking has changed the way people - Process information - Make decisions - Look for employment This means that people: - Expect information to be

relevant and personalised - Make 60-70% of their buying

decisions before contacting a company

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LinkedIn: A global pool of talent

2M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

16M+ BRAZIL

93M+ UNITED STATES OF AMERICA

9M+ CANADA

24M+ INDIA

5M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

15M+ UNITED KINGDOM

7M+ FRANCE

6M+ ITALY

1M+ BELGIUM

1M+ DENMARK

2M+ TURKEY

4M+ NETHERLANDS

1M+ SWEDEN

5M+ SPAIN

277M+ Members

worldwide

+2 New members per second

187M Monthly unique visitors

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Everywhere Work wherever our

members work

Insights Be great at what

you do

Identity Connect, find, and

be found

Professionals come to LinkedIn to develop their careers, not just to find jobs

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What is Social Recruiting?

Social Recruiting is building a community of relevant individuals who you can market to and in turn leverage their networks for business success

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©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 8

Followers = Company Asset

• 78% more likely to accept an approach

• 61% are more likely to share information

• 3 X more likely to apply for a job


Build Build your brand with Clients, Candidates

and potential Consultants

Recruit Do what you do best!

Engage Engage with them to position yourselves

front of mind and as a thought leader

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Build Why do you exist? How are you different? What is your unique selling proposition? How do you communicate what your consultants

do? What are your values?

A brand is simply an organization, or product or service with personality

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Plug Ins: to make your website more ‘social’

http://developer.linkedin.com/plugins

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http://developer.linkedin.com/plugins


Facts

• A Recruitment Consultant’s profile is likely to generate 10x more views than an average members

• You are 40% more likely to be clicked on if you have a photo

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Identity: build personal, professional brand

Skills & Expertise

Thought Leading Updates

Summary and Experience

Your visual identity and headline

Groups & Associations

Recommendations

1. Photo 2. Headline 3. Updates

4. Summary

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Use Rich Content


Your employees are the primary way to reach talent

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Viewing profiles is the #1 activity on LinkedIn

Erica Robertson Your ideal passive candidate

Engineer


You can engage members every time they network with your employees

LinkedIn Confidential ©2013 All Rights

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Engineer

Erica Robertson Engineering

Picture yourself with a career in Engineering at

at Track Recruitment

Track Recruitm


Company Overview Page

Your company’s brand:

Add a logo and banner image

Fill in the details

Company description

Point out Company Specialties

Differentiate from your

competition

Designate Page Admins for

company status updates

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Careers Page

Build targeted landing pages.

Build conversion points.

Make it uniform and unified.







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Targeted Company Status Updates

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Personal Status Updates

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TALENT SOLUTIONS

Top Tips for Content

• Short and sweet. 50 characters or less drives 28% more engagement.

• Include links. Status updates with links get 45% more engagement

• “Best of” and “Top 10” lists are in. They will increase

amplification by about 40% • Ask questions. Want 50% more comments? Then ask a

question. Get it?

• Video content will get 100% more engagement.

23 ©2014 LinkedIn Corporation. All Rights Reserved.


Insights: share and learn knowledge (Go to your Newsfeed or Interests Tab)

Pulse Thought-leadership

Relevant, recommended news

Engaging, informative insights

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Recruit

Are you demonstrably helping the organisation achieve its strategic

objectives?

How are you picking up leads? How are you attracting candidates? How are you making placements?

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Use LinkedIn.com to approach the right candidates

• Use boolean searching • Do not spam • Be specific and targeted with your approaches • Use your network for introductions • Start a conversation

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What does “Recruiter” offer:


Relevance is key to engagement Personalized jobs add relevance to your branding throughout LinkedIn

Financial Analyst Bank of America

Sr. HR Director Gap Inc. Amazon

Sr.

Right Track Recruitm M&E Manager

Right Track Recruitm Finance Manager

Engineer

Bryan Finance Analyst

Erica

Steve M&E Manager

Engineer

Right Track Recruitm Engineer

JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN

The #1 way to attract passive talent to engage with your company


Post your jobs out to only relevant people


Commercial Director

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Tips for Building a Social Recruiting Strategy

1. Build your brand

2. Build your foundations

3. Engage with your audience

4. Convert clients, candidates and internal hires - Recruit

5. Analyse, review, improve

6. Get in touch with us if you’d like to find out what else you can be doing to make sure you get the most out of LinkedIn

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Business

Build a Social Recruiting Strategy: Tips for Making the Most of LinkedIn