Embed Size (px)
DESCRIPTION
This is the presentation for the kickoff meeting for JustInTimeDirection.com about web site development project process.
Citation preview
Just In Time Direction, LLC
Your Web Site
About Web Site Development Projects
Agenda
• What it takes to build a web site• Concepts of good web design• The process of developing a web site• Some SEO thoughts• What’s required from you• www.JustInTimeDirection.com
Let’s Begin at the Beginning
• Think about key words– What would someone type into Google– Can be words or short phrases
• Think about who should be involved– You– Someone else in your organization
• Think about general site goals– Sell goods and services on credit card– Inform and educate– On-line brochure
Let’s Begin at the Beginning (cont.)
• Think about your “branding”• Define success
– Be specific– Be measurable– Be realistic– Be honest
• Find a developer & designer• Ready – Set – Go
It Takes A Village
• Domain Name– Your address on the info highway
• Hosting– Your association dues
• Design – Interior decorator
• Developer– Carpenter
• Email Services– US Postal Service
Rules of the Road
• Domain Name– Not necessarily your business name– Keep it Short & Simple (KISS)– Use key words (or not)– Think about email addresses– Do your research
• www.domainideas.com• www.nameboy.com• Domain-suggestions.domaintools.com• DO NOT REGISTER THE NAME
Rules of the Road (cont.)
• Web is VERY different from Print• Content is King!• Navigation supports content• Images support content and navigation• Only use animations where they provide a
valuable service to the content or navigation• Your competition is just one click away• Consistency is paramount
Rules of the Road (cont.)
• Keep Consistent with the rest of the internet’s design principles / standards– People learn to use web sites by surfing other sites.
Don’t frustrate them by being different.– Underline & use standard colors for linking text
• Unvisited links should be blue• Visited links should be purple
• Most important “stuff” top left, think like a book and newspaper combined
• No more than 3 clicks to any piece of information on the site
Rules of the Road (cont.)
• Don’t forget about tracking– Google Analytics– Hosting Services provide reporting
• Keep content fresh• Web 2.0
– Blogs & Micro-Blogs– Content Management Systems– LinkedIn & Facebook– Bookmarking sites (digg, delicious)
• Private vs. Public pages/content
Rules of the Road (cont.)
• Writing style is important– Short pages and paragraphs– Bulleted Lists– Headings & subheadings – Highlight key words– Keep it interesting– Use Action Verbs and “Sales Talk”– Use text links to more information where
necessary– PDF is only for download of entire article
Process or Flow
• Define the audience– Who are they?– What do they want to see/know?– Platform– Connection Speed– Level of technical experience
• Define the content– Including who is responsible– How do we obtain it– What will it cost
Process or Flow (cont.)
• Define the navigation of the site based on the content
• Design or Redesign the look• Define responsibilities for ongoing maintenance
of specific pages within the new site• Define plan for maintenance of specific pages
within the new site• Define responsibilities for ongoing promotion of
the site
A Little SEO
• Search Engines love Good Content• Key Words should have “relevance” to the
page content• Put key words in Headings and content• The higher on the page, the more
importance given by the engines• Don’t duplicate content
A Little SEO (cont.)
• Fancy stuff can be SEO friendly, but simple stuff IS SEO friendly for sure.
• Links from other sites have value• Links from higher value sites has higher
value• While SEO is important, the real purpose is
sales. Design for the human not for the bot.
Additional Tidbits
• How much of your time does it take– As much as you want to invest– Depends on what you already have that can be
“repurposed”• What can be done to get higher in a search
– Key words– Content / theme– Links– Pay Per Click
Additional Tidbits (cont.)
• Linking Strategies– You want inbound links
• Chamber of Commerce• Organization memberships• Press Releases• Web 2.0 Sources
– Outbound links should open in a new window• Should not be competitors• Concentrate on links that provide value• Tell people WHY link is on your site
Additional Tidbits (cont.)
• What happens after the site is live?– Ongoing maintenance– SEO/SEM Support Services– Nothing … it’s up to you
• What about technical support– As much or as little as needed– Provided at an hourly rate
• What about site enhancements?– Provided at an hourly rate
Additional Tidbits (cont.)
• What if the site goes down?– Am I hosting it?
• 99.9% Uptime • Email & Phone support for outages 24x7
– If not …• What is your SLA (service level agreement)• I can be available to talk to your support dept.
© Elizabeth Londo, President, Just In Time Direction, LLC
Thank You!
