2015 Popcorn Kickoff

Funding Your

Adventure!

THANK YOU FOR BEING A UNIT KERNEL!!!

Single most important factor in a Unit’s success is Your involvement with the popcorn sale!

Not the weather.

Not the products.

Not even the prices.

Your excitement and efforts will have the greatest impact on your unit’s success!

First of all Thank You!

2015

Product Lineup

Collections

Chocolate Lover’s Collection Chocolatey Pretzels

White Chocolatey Pretzels Chocolatey Caramel Crunch Chocolatey Triple Delight

Sweet & Savory Collection Butter Toffee

White Cheddar Cheese Chocolatey Triple Delight

Cheese Lover’s Collection Jalapeño Cheddar Cheese White Cheddar Cheese White Cheddar Cheese

Bags

Jalapeno Cheddar Cheese

White Cheddar Cheese

ChocolateyTriple Delight

Chocolatey Caramel Crunch

White Chocolatey Pretzels

Premium Caramel Corn with Almonds, Cashews

& Pecans

Classic CaramelCorn

Microwave

Kettle Corn – 18 Pack Unbelievable Butter – 18 Pack Butter Light – 18 Pack

$30 Silver Level Donation

Over $45 million worth of popcorn

donated to U.S. Troops!

Popcorn For Our Troops

$50 Gold Level Donation

• Tools to Grow Your

Sale

• Marketing Images &

Templates

• Training Videos &

Tutorials

• Online Sales

• Virtual Sale Planner

Everything You Need at

Sell.Trails-End.com!

Grow Your Sale

1. Plan your program and Set Goals

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!

4. Constantly Communicate with Scouts and parents

5. Use the best ways to Sell and achieve your goal!

#1 Plan Your Program

Use the Virtual Sale Planner at sell.trails-end.com

• Build your plan using the Program Planner Spreadsheet

1. Plan

2. Budget

3. Set Goals

• Fill in your number of boys, commission and activities per

month with costs.

• The planner does the rest!

Set Your Sales Goal!

Only 44% of parents say their

Scout set a sales goal.

Scouts who set goals average $626 in sales.

Scouts with no goal average $304 in sales.

Units with a sales goal sold average of $11,470

Units with no sales goal sold $5,710.

#2 Motivate Your Scouts

Build your own unit-level incentives

• Pie in the Face for $600 Sellers!

• Top Seller Prizes!

• Top-selling Den – Pizza Party!

Trails End College Scholarship

• Sell $2,500 once and 6% of your total sales each year is invested in your own college scholarship account

#2 Motivate Your ScoutsCouncil Prizes

2015 Patches for:

• Selling 1 Item

• Selling online

• Supporting our troops with a Military Sale

Gift Card Program:

• Receive gift cards for selling specific levels

• Gift Cards include: Amazon, Wal-Mart, Scout Cards, & Game Stop!

• Additional Incentive for Scout Gift Cards this year!

Fill Up an Order Form Incentive:

• Scouts that fill up an order form and fax a copy into the council office will be able to eligible for two tickets to the game of their choice.

• Games include Carolina Hurricanes, NC State Basketball, Duke & Carolina Baseball, Durham Bulls Baseball, FireAntz Hockey, & Railhawks Soccer. Tickets are limited so get that form in early!!!

#2 Motivate Your ScoutsCouncil Prizes

$700 Sales Club Prize:• Scouts that sell $700 will

receive a special patch and Model Rocket launch set including rocket, launch pad, and launch controller.

• Scouts will also be invited to a special invitation only launch day in 2016 where they will receive two free engines, safety instructions, and have the opportunity to launch their rockets! (Date & Location TBD)

#2 Motivate Your ScoutsCouncil Prizes

#2 Motivate Your ScoutsCouncil Prizes

Units can earn 2016 free Rank Badges by completing 3 easy steps.

• Set a 2015 Sales Goal.• Increase sales by 3% or increase

per Scout Avg Sale by 3%.• Submit your unit’s “recipe” for

having a successful sale in 2015.

#3 Build the BEST Popcorn

Kickoff!

The kickoff is the single most important factor for

you to have a good sale!

Have a 30-minute fun-filled Popcorn Kickoff:

• Make it FUN and FESTIVE!

• Show parents what’s in it for them

• Have giveaways and prizes

• Prepare your Scouts

• Have role plays and practice the sales script

• Help your Scouts gain the confidence to sell!

#3 Build the BEST Popcorn

Kickoff!

Kickoff Tools for You

• Customize the Kickoff Presentation in the Virtual Sale Planner

• Training videos from sell.trails-end.com

• Invest a little in your kickoff to reap huge rewards with your sale!

• Make sure your unit creates their own incentive to excite your scouts!

#4 Communicate with your

Families

Use email, social media, and meetings to remind families about:

• Sales goal for each Scout

• Key sale dates

• Scout rewards available

• Online selling

Go to trails-end.com to access communication tools:

• Promotional Images

• Scout and parent handouts

It’s important to follow up after your kickoff and

throughout the sale with important sale information.

#5 Best Ways To Sell

Successful Units don’t rely on just one way to sell:

• Each sales method has it’s own pros & cons.

• There is no magic way to sell popcorn.

• Our role is to make sure that you consider each of the

different methods & determine what works best for you.

If a Scout can see the possibility of filling up an order form

then they are on their way to a successful popcorn sale!

Take Order

Scouts use an order form

to go door-to-door or sell to family and friends.

• Scouts should wear their uniform when they sell door to door.

• Remember we are selling the scouting program and not just popcorn.

• Create a “Blitz Day” to have Dens sell as a

group activity

• Have parent(s) take an order form to work

REMEMBER!

Two out of three people will buy when asked,

but less than 20% of households have been contacted.

Show & Sell

Make arrangements for Scouts to set up in front of stores to sell.

• Ask store manager for permission several weeks in advance

• Assign Scouts (2-3) and parents in two hour blocks

• Divide sales equally among Scouts who participate

• Use leftover product to fulfill take order needs

• Apply donations received towards your military sales

Trail’s End has partnered with Square, the leading provider in tools for every part of running a business,

from accepting credit cards to sales & inventory tracking. Industry research indicates that the ability to accept credit cards increases revenue by as much

as 23%.

Trail’s End and SQUARE are making it easy to grow your Popcorn Sale!

NEVER lose a sale because your customer says “Sorry, I don’t have

any cash!”

• Accepts all major credit cards: Visa, Mastercard, Discover, and AMEX.

• Works with iPhone, iPad, and Android devices.

• Promotional rate of 2.4% per swiped transaction exclusively through Trail’s End for 2015.

• No credit card processing fees on the first $100 in sales.

• Free, easy to use readers that are PCI-Compliant.

NEW SQUARE USERS: Registration Process

1. Log into the Trail’s End Popcorn System.

2. On the homepage, click the Square registration link, which will take you to a page to begin registering your account.

3. Fill in your information in the blank fields, and click continue.

4. Follow the prompts, and complete the registration process.

EXISTING SQUARE USERS: Registration ProcessSend an email to trailsend@squareup.com requesting the Trail's End special promotion rate. It may take up to 10 business days for the promotion to be applied to your account.

To receive this exclusive rate, you must sign up through the Popcorn System.

Online Selling

Scouts sell to far-away friends and family and Trail’s End ships the

product directly to the consumer.

• Create your account to view online sales

at sell.trails-end.com

• Encourage ALL Scouts to create an

online selling account and send 10

emails

• Online sales COUNT toward Scout

Rewards!

Online Selling

The average online order is $52!

• Wide variety of flavors

• 5% discount when

customers purchase 2 or

more popcorn products

• Flat rate shipping on all

popcorn orders

• Free shipping for Military

Donations

Online Selling Incentive

Any unit that sells

over $2,000 online

will receive a $50

Amazon Gift Card.

Final Review of Steps to

Success

1. Plan your program and Set Goals

2. Motivate your Scouts with TRAILS END, COUNCIL, & UNIT

INCENTIVES!

3. Build your best Popcorn Kickoff ever!

4. Constantly Communicate with Scouts and parents

5. Use the best ways to Sell and achieve your goal!

Now let’s open those

Popcorn Packets and

see what we have!

Thank You!!!