IXP for GCDP

What is Integrated Experience(IXP)?

Where are the raises coming from?

University Students

Members going on exchange

Expansions

Why we need to use IXP?

1.How would it be if all our members had Exchange experience?2.How would you sell your program (any) if you have Exchange experience?3.It is the AIESEC Way!!

Yes, we would have a stronger talent capacity, sales force and higher quality in our experiences!

2 Types of IXP

EP Re-integration

Members going on exchange

TimelineJ anuary February March April May June

ReintegrationGo on exchange!

So what is our focus right Now?

Now look at this:

New members going on Exchange this summer!

J anuary February March April May JuneReintegrationGo on exchange!Member Recruitment

Target Audience: LC Members, team

leaders, managers, LC EB

Chanel: LC meeting, LC social

media group, newsletter,

mentoring etc

KEY Steps

Message: Brand, Value proposition

etc (why members should go X)

Product Packaging for Members Go X

Goal: No. Realize Match, Raise of members who wants to go on

exchange.

Example: AIESEC in Colombia created a a new product: “Global Leader” for TMP TLP recruitment, this product engages people who wants to go on Exchange and also be a member.

“Make ‘Members go on X’ a culture. It’s part of the members development path. It’s just normal to go on exchange as an AIESECer.

To massively drive IXP, we need to…

Integrated Experience (IXP)

Str

ate

gie

s fo

r M

C

Planning and Tracking• Have a clear goal for IXP (per programme and for each month)• Track the contribution of IXP to GCDP and GIP goals, in terms

of RA MA RE and talent capacity in local teams.

LC’s management• Create national R&R campaign for LC’s• Define IXP focus according to MC / LC strategy (focus on GCDP

or GIP)• Make sure there’s a clear responsable at local level for IXP goal

(VP TM & VP Comm).

Drive IXP Culture• Include Exchange experience in your education cycle, every

member should plan in their career plan a GCDP XP.• Promote the opportunity of being TMP TLP for EP’s in OPS and

EP preparation seminars. • Incentives (e.g. Scholarship for members to go X, investment for

EB, TL)

Strategies for LC

Start Up LC• Big Focus on

reintegration to start having talent capacity in your LC. Allocation according to LC needs.

• All the members need to have in mind to go on Exchange.

• Embed into Career Planning

Intermediate• Choose a focus for

IXP, GCDP or GIP.• Returnees

allocated in Operations team and sales teams.

Advanced• Be able to drive IXP

for GCDP and GIP.• A lot of your

membership is going on Exchange, you have off peak TMP TLP recruitment to support operations during summer.

High Volume• Big amount of OGX

exchanges should come from IXP.

• Create an IXP corner in the LC to upscale strategies.

How to do re-integration?

Converting exchange participants into your Talent Capacity.

Talent Capacity

What Matters:

1. EP’s Experience?

2. Plan & Goal: How, What, When?

3. Synergy: TM, GCDP OGX.

Re-integration

Re-Integration Flow (GCDP – TMP-TLP)

P(re) - Integration Re-integration

XP Tracking

Engagement in Absence

Promotion

LC Updates

Involvement & Engagement

Re-Integration Seminar or Conference

Flexible Structure (more Short-term XP) Strategic Structure (Allocation to Strategic teams and position => sales teams)

Re-Integration Flow (GCDP – TMP-TLP)

P(re) - Integration Re-integration

Engagement in Absence:- EP Contact abroad included in mailing list,

- EP Newsletter,- Exchange Assignment, based on background of

studies & role,- Promotion home country abroad,

Promotion:- Re-integration pack & Promoting Position

LC Updates

Involvement & Engagement- Induction to the LC

- Invitation to LC meetings- Offer specific roles

- Add to internal communication channels

Re-Integration Seminar or Conference:Experience sharing,

Experiencing different Culture

Flexible Structure (more Short-term XP) Strategic Structure (Strategic position) (sales teams)

XP Tracking:- Evaluating Value proposition delivery,- Experience sharing and showcasing,

How can I plan my IXP goal?

Plan your OGCDP/OGIP

Goal

Historical review, how

many IXP you delivered in

2013?

Plan a growth percentage

What is your Ambition? What % of

your membership do you want

to have Exchange

experience?

How many Reintegration

s and realizations do you want from IXP?

Example

1. Plan your OGX GoalsOGCDP Goal: 100OGIP Goal: 40

2. Historical review 2013: 15 members went on Exchange20 EPs reintegratedTotal IXP: 35

3. Growth percentage:We want to grow 70% in IXP!So thi means we will deliver as a mínimum 60 IXP!

4. Ambition: But I have 90 members and I want 50% of my membership to have Exchange experience.

5. GOALRealizations OGX: 45 Reintegration: 34 (with a 70% growth).

Total IXP Goal: 79

Synergy MC levelMCVP TM

-Responsible for IXP programme

-Track LCVP’s TM in IXP goals achievement.

MCVP OPERATIONS-Include IXP in the portfolio strategies

-Separate goal of RE coming from IXP and

external market.

MCVP MARKETING/COMM-Internal communication campaign

-Design external campaign to recruit EP’s and members to be IXP

-Synergy with TM and OGX to set recruitment timelines and messages.

-Collect cases of EP’s IXP to showcase

J anuary February March April May June

ReintegrationGo on exchange!

TMSupport Delivery of XP.

ComunicationsKeep the Eps uptaded with LC internal comm.

Support reintegration, start selling.

Raising Members Raise and Match DeliveryoGCDP

Allocating people coming from reintegration, specific induction for them. Run member

recruitment.

Induction and L&D for oGCDP, Members go on exchange strategy. Tracking of IXP.

Internal campaign for reintegration of Eps, Inclusion of the Eps to the LCs.

Members going on exchange campaign

Synergy LC Level

Results using IXP strategy

Improve quality exchanges

Drive Exchange Results

Talent capacity in your LC

• Returnees selling the programmes, increases our conversion rate.

• High quality membership

IXP GCP from AIESEC in Colombia

Activities / Initiatives

• Creation of a new product: “Global Leader” for TMP TLP recruitment, this product engages people who wants to go on Exchange and also be a member.

• LCVP’s TM have an Exchange goal per quarter and IXP is considered as an organizational goal.

• Incentives and R&R campaign for IXP’s in national congress.

• IXP opportunities portfolio in EP preparation seminar.

• International Project “IGNite Project” to send EB members on Exchange to expansión entities in IGN.

• Tracking system on PODIO.• $$ Discounts for members on their EP Fee.

Results

Around 250 EP

reintegrations in the 1st semester

50 Raises of oGIP in Q1

40 Raises of oGCDP in Q1