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TXP to oGIP oGIP Tier 1
Follow CM G – Goal T – Target C – Channel M - Message
Set Goals
Split oGIP Realiza/on goal between online sign ups, IXP and off-‐line! In this way every MC/LC has a clear goal for number of IXP Raises (through back-‐ward planning)
Target Audience
EB’s 2014 closing their AIESEC XP
Members with GIP
profile Alumni MC’s (past
and current)
Channel and Strategies
National Conferences:
Pushing IXP for outgoing EB members and LCPs at the right national conference
National newsletter:
Recognize people who have raised their EP form and have
a message/video from the
National Reward and Recognition
LCs receive recognition for IXP RA
and reintegration of EPs
Career Planning of EBs:
EBs do career planning in such a way that they end their XP at the
end of their term or before starting MC term in July
Messages!
Why going for a GIP is the right next step for an EB
member, LCP or MC member!
Promoting specific opportunities that requires
AIESECers with work experience!
LCs receive recognition for
IXP RA and reintegration of EPs
Showcasing stories of
AIESECers who lived TLP + GIP experience or trainees in the entity who have also been
members
GCP: How to Raise IXP?
TM&OGIP AIESEC in Colombia
What is the timeline?
Timeline for Messages
-July 2013: Conference where IXP strategy was launched, “Every leader goes on exhange” -September 2013: Regional conference, we invited again AIESEC in Colombia leaders to go on Exchange but with specific opportunities. -December 2013: National planning conference, here we had the EBs planning 2014 goals, but also EB’s 2013 closing their experience, with this EB’s we worked on their career plan and Exchange timeline. As you can see in the graph, most of the raises happened in january and february, were most of the EB’s 2013 were raising ther EP forms, now in april and may we are focusing more on current members to go on a GCDP experience in summer J
- 49 Raises in oGIP in Q1 2014
- This is 30% of the RA for oGIP are coming from IXP.
Results