Inverness Social Media workshop - 24 February 2012

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Copy of presentation from our intermediate/advanced social media workshop at the Kingsmills Hotel, Inverness on the 24th February 2012

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<ul><li> 1. Social Media Workshop Intermediate/Advanced Kingsmills Hotel, Inverness 24 thFebruary 2012</li></ul> <p> 2. Introduction time! Its no good using social networking if you cant network in person!! ;) 3. Socialnomics Video 4. 5. Why use social media for business? </p> <ul><li>Raise brand awareness </li></ul> <ul><li>Increase traffic to website </li></ul> <ul><li>Its cheap and its fast </li></ul> <ul><li>SEO (search engine optimisation) </li></ul> <ul><li>Your customers are using it! </li></ul> <ul><li>To find new customers </li></ul> <ul><li>Widen your target market and potential reach </li></ul> <ul><li>Build strong relationships with customers </li></ul> <ul><li>Build strong relationships with local businesses </li></ul> <ul><li>Market research </li></ul> <ul><li>And much more </li></ul> <p> 6. What channels to use and what for 7. </p> <ul><li>Facebook- Good starting point, like a mini version of your website, allows interaction on a more personal level with customers. </li></ul> <ul><li>Twitter- Quick messages/quick response, great for market research, good for building up business contacts and relationships, creating a buzz. </li></ul> <ul><li>LinkedIn- Business to business platform, great for making new business contacts, useful forums, create action groups, professional networking. </li></ul> <ul><li>Google+- One of the newest platforms, not got that many regular users yet but has huge potential, more business friendly than Facebook. </li></ul> <ul><li>Flickr- Great photo sharing abilities, create good contacts, ability to set up groups for customers to share photos, run competitions via it. </li></ul> <p> 8. </p> <ul><li>YouTube- Largest video sharing platform, contains its own search engine, ability to create own channel, contains a lot of adverts. </li></ul> <ul><li>Vimeo- Very clean and modern video sharing platform, great for embedding videos into website, monthly users are rising. </li></ul> <ul><li>Foursquare- Allows people to check in at businesses worldwide, claim your place, check ins are shared with users friends/followers, great app. </li></ul> <ul><li>TripAdvisor- Largest travel reviews platform, needs to be monitored closely, claim your venue, can raise awareness of your business. </li></ul> <ul><li>Pinterest Latest social media buzz, collection of collections, helps increase web traffic, great for visual businesses, currently invitation only. </li></ul> <p> 9. Social Media Mishaps What to avoid! </p> <ul><li>Using social media channel purely for sales </li></ul> <ul><li>Lack of interaction and updating </li></ul> <ul><li>Getting too personal </li></ul> <ul><li>Having no overall plan in place </li></ul> <ul><li>Reacting badly to negative feedback </li></ul> <ul><li>Talking badly about other businesses </li></ul> <ul><li>Inconsistent content, bad spelling, etc </li></ul> <ul><li>Not letting customers know you are using it </li></ul> <ul><li>Doing updates not related your business/market </li></ul> <ul><li>Focusing too much on just one platform </li></ul> <ul><li>Too many updates </li></ul> <ul><li>Expecting immediate results </li></ul> <ul><li>Using social media instead of other marketing techniques </li></ul> <p> 10. Create a social media plan </p> <ul><li>Do research and then outline what channels will be used and for what purpose! </li></ul> <ul><li>How does social media fit in with your business goals? </li></ul> <ul><li>How does social media fit in with your marketing plan? </li></ul> <ul><li>Set out goals and objectives! </li></ul> <ul><li>Decide who will update/maintain the social media channels and what rules of engagement should be in place! </li></ul> <ul><li>How will you measure success and ROI? </li></ul> <ul><li>Timing of your content, what, when and how? </li></ul> <ul><li>Set out how you will analyze, adapt, and improve This should be ongoing! </li></ul> <p> 11. What, when, and how should I communicate on social media? </p> <ul><li>Dont get too personal </li></ul> <ul><li>Dont just talk about your business - use it to promote other local businesses and the area also </li></ul> <ul><li>Social media is all about interaction and conversation </li></ul> <ul><li>Share your experience and expertise </li></ul> <ul><li>Dont just say something for the sake of saying it make sure it makes sense </li></ul> <ul><li>Be careful with punctuation, spelling, grammar, etc </li></ul> <ul><li>Keep posts/updates short and concise </li></ul> <ul><li>Be quirky, be different, be innovative </li></ul> <ul><li>Timing is everything </li></ul> <p> 12. Businesses on social media to check out </p> <ul><li>Highland Key </li></ul> <ul><li>Jacobite Experience Loch Ness </li></ul> <ul><li>Lazy Daisy Glass </li></ul> <ul><li>CairnGorm Mountain Ltd </li></ul> <ul><li>Highland Social </li></ul> <ul><li>Wee Epics </li></ul> <p> 13. Time to discover the full potential of social media 14. 15. QR Codes </p> <ul><li>QR Codes can only be read by smartphones or tablet PCs with a camera and app </li></ul> <ul><li>Think about where people will be when they scan the code will they have 3G network or wi-fi? </li></ul> <ul><li>Make the QR Code big enough to be noticeable and easily scanned minimum 2cm x 2cm </li></ul> <ul><li>QR Codes can be customised to work with your branding </li></ul> <ul><li>Makes interaction with the customer quick and easy </li></ul> <ul><li>QR Codes should be tracked </li></ul> <ul><li>QR Codes need at least 4mm of white space around them </li></ul> <ul><li>Make sure the content is mobile friendly </li></ul> <ul><li>QR Codes should provide value to the user </li></ul> <ul><li>Where possible explain what the code does </li></ul> <p> 16. Ideas for QR Codes </p> <ul><li>On business cards Link to contact details, social media profile or a newsletter sign up page </li></ul> <ul><li>On interpretation boards Provide users with additional information that can be easily updated </li></ul> <ul><li>On event name tags Scan to get contact details (email address, phone number, etc) </li></ul> <ul><li>On leaflets/flyers Offer/incentive, further information or a map with directions</li></ul> <ul><li>On posters Link to a video clip, special web content or a prize draw/competition</li></ul> <ul><li>On products Ingredients list, user guide or details on how to order more </li></ul> <p> 17. QR Code Creators/Readers </p> <ul><li>qrstuff.com (online creator) </li></ul> <ul><li>delivr.com (online creator) </li></ul> <ul><li>i-nigma (smartphone app reader) </li></ul> <ul><li>QRReader (smartphone app reader/creator) </li></ul> <ul><li>Qrafter (smartphone app reader/creator) </li></ul> <p> 18. How to let customers know you are using social media </p> <ul><li>Icons/links on website </li></ul> <ul><li>Icons/links within your blog </li></ul> <ul><li>Links from other social media accounts </li></ul> <ul><li>Icons on printed marketing materials </li></ul> <ul><li>Links within email newsletters </li></ul> <ul><li>Links on email signatures </li></ul> <ul><li>Tent cards within your business premises </li></ul> <ul><li>Window stickers within your business premises </li></ul> <ul><li>Mention it to customers in conversation </li></ul> <ul><li>Get creative </li></ul> <p> 19. Analytics, Insights &amp; Alerts 20. 22 ndMarch 2012 highlandsocial.co.uk 21. www.snowmarketing.co.uk Find us on </p>

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