Things To Consider When Building A Website

By Oliver Feakins

•Founded in 2006•Based in Lancaster, PA

•Boutique Style Firm•5 Employees

•Experts in Web Site Design, Social Media, Web Site Promotion/SEO, Online PR

Management•Diverse Backgrounds

10 Things to Consider

• Site’s Purpose• Target Market• Cost/Time/Resources• Monetization/ROI• Traffic Sources/SEO

• Benchmark/Analytics• Hosting• Programming • Design/Branding• Working With A Web

Design Firm

What Is Your Site’s Mission/Purpose

•To inform users

•Generate potential sales leads

•To directly sell items or services

•To engage a community

•All of the above

•NONE of the above

Define Your Target Market / Users

•User demographics

•Industry Standard

•Study Competitors

•Lead and Innovate

Define Reasonable Expectations

•Cost$100-$100,000

•Time needed1 day – 8 months

•Resources needed•Technology

•Design

•Internet Marketing

•Legal

•Capital

Site Monetization/ROI

E-Commerce

Lead Generation

Affiliate Marketing

Advertising/Branding

Service Based

Traffic Sources (My Favorite)

• Search Engine Optimization (SEO)

• Social Media Marketing

• Pay Per Click Marketing

• Affiliate / Banner Advertising

• Email Marketing

• Offline Marketing (Press releases, TV, Radio)

Benchmarks ROI

• Need to determine “Conversion”

• Determine “Cost Per Conversion”

• Track Visits, page views, conversions and costs

• Use Analytics software and conversion tracking software

Hosting

•Domain management

•Constant uptime

•24/7 technical support

•Clean C-Block

•Unique IP address

Recommend: Go Daddy, Register.com and 1&1.com

Programming

•Many Different Languages

•PHP, HTML,ASP,PERL

•Use Common Languages

•Blogs, Databases, CMS

•On shore / Off shore

•Make Sure You Spec Out Your Site In Great Detail

Web Design/Branding

•May need to be done by a separate agency

•Corporate Branding should be done prior to building a site

•Do not underestimate the importance of a corporate identity

• Site should be clean, clear with good use of space

Conclusion

•Don’t underestimate the power of the web as a marketing tool

•Spend the time and money necessary to build an effective website

•Once site is launched, Continue to improve, update and build traffic

Thank You!

Oliver Feakins

President

WebTalent SEO

http://www.webtalentseo.com

oliver@webtalentseo.com

877-496-3327