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Social media is a method to disseminate content in way in which users can opt in to receive, send and recycle desired information. It has the ability for direct communication, content sharing, and has become a very powerful search engine.
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Social Media Strategies
Presents
What Is Social Media?
Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. Social media use web‐based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers.
What Is Social Media Really?Social media is a method to disseminate content in way in which users can opt in to receive, send and recycle desired information. It has the ability for direct communication, content sharing, and has become a very powerful search engine.
Social Media Statistics
How Can Social Media Help Businesses Compete?
•Exposure
•Increased Web Traffic
•Relevant Visitors
•SEO Benefits
•Targeted Pay Per Click
•Strategic Partnerships
•Community Building
•Brand Monitoring
•Customer Service
•Customer Feedback
•Helps to Build Email Database
Where Do You Start?
Devote a portion of your day engaging in social media. Create strategies and track your results!
Plan Ahead!
What are the First Basic Steps?
1. Create a strategy, determine purpose, and
assign content sources.
2. Determine which networks to start with.
3. Assemble marketing collateral and brand each
network to be consistent with your website.
(Don’t forget your URL!)
4. Disseminate content and build your networks.
5. Analyze reports and track website visitors.
6. Adjust strategies, fine tune and reach out to
others.
Social Networking Setup
Determining which networks are best suited to your business should dictate the starting point.
The idea is to reflect the brand identity, link the network to the primary website, and establish the look and feel of the network that is consistent with the organizations, logo, color scheme, and messaging.
Content Creation
This involves creating social media content that is consistent with the theme and tone of the marketing message.
Messages should focus on events, products, services, announcements, news and more.
Dissemination
Once the networks and content have been created, it is time to disseminate the messages.
Messaging will be repeated in specified intervals using slightly different keywords, language and tone until best results have been determined.
Community Building
Good social networking is a two way street that involves aggressive relationship building where an organization will find other organizations that communicate with a targeted market.
By befriending some of these existing networks, clients can deliver their message to a highly targeted pool of prospective, simply by befriending a strategic partnership.
Test, Measure and Refine to Optimize your Efforts and Investment
Reporting is Vital!
Understanding the results of your efforts can create repeatable mechanisms that can be integrated into multiple networks.
*Knowing what is working and adjusting accordingly is a continual process when discussing social media.
How Can FireDrum Help?Social Media SetupSetup includes creation of several networks with a portal capable of disseminating posts to multiple networks. Each setup includes backgrounds, logos, about us content, etc.
Content CreationOnce the networks have been set up, a steady stream of content awaits these new social media networks. Our consultants will work with your team to develop content strategies, standards and targets to focus on prior to dissemination.
DisseminationOnce the content has been created, it is time to disseminate the messages appropriately. This includes fitting relevant keywords, optimizing content and distributing the messages in a way that maximizes usefulness within the social communities.
Blog and Article StrategySuccessful blogs and articles are both art and science. Our consultants can help to plan strategy, design an interface, create content, develop posting procedures and establish posting standards that can maximize any piece’s effectiveness.
Community Building
Any effective social media campaign will develop strategic relationships and mechanisms that can disseminate marketing messages more frequently, or with targeted qualifications.
Tracking
Using the latest tracking technologies, we can track each message sent out using the social media portal. This can provide insight as to which content is working and what products or services may be popular.
Paid Marketing
Paid social media marketing is one of the hottest emerging fields in online marketing at this time. Be first to the market in your industry and capitalize on social ad placement, which can often outperform traditional pay per click campaigns.
Monitoring
Want to hear what others are saying about you? Our monitoring services allows access to data using specific keywords over multiple platforms to gather relevant postings, comments, complaints, positive reviews, and more.
Training
Prefer to do it yourself? Our comprehensive training sessions will make you a social media master in no time at all.
Integrating Email Marketing and Social Media
3 Ways to Combine Social Media Efforts With Email Marketing:
1. Invite social media friends/followers to view the email content.
2. Prompt email networks to join social networks.3. Allow social media followers to subscribe to email
newsletters.
Important Things to Remember
• If you are looking for fast results, consider a social media pay per click campaign.
• Creating a strategy is vital to maintaining focus.• The main goal should be to drive targeted traffic to a website.
• Social media takes time to work, it requires continuous efforts to be successful.
• Branding should be consistent.• Reporting, analysis and adjustment is key.
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www.firedrum.com
Thank you for your time.
Get started with FREE Email Marketing Today! Visit www.firedrum.com/useitfree