Embed Size (px)
Citation preview
Internship Program
The Program:
Social How to use Social Platforms for business/promotional purposes:Creative/Interactive/Engaging social posts on Facebook and Google+Increase Activity on sites such as TwitterCreate and revise accounts on Pinterest, YouTube, InstagramHow to Manage and Schedule for all Social Platforms (using Sprout)Grow all social platforms (Followers/Shares/Likes/+1’s/Views) Run Campaigns to track on Google AnalyticsRun a Contest/PollUse Photoshop for picture posts
Internship Program (Cont.)
CMS
How to use/manage the CMSGo into the backend of Vehlux.com to edit content Change the homepage “Recent News” sectionCreate GalleriesWrite, Post, and Publish ArticlesUse Social Platforms to drive traffic to the Vehlux websiteEdit/Revise Dealership Profiles Research and write New Page Content
Optimize Articles and a Full Page Discover ways to Optimize dealership profiles
SEO
Vehlux Committee & DriveTeam Lead: Jay McLeod
Intern Project: Kelly Patterson
Kaitlin Acquavive, Danielle Butera , Danielle DeCarlo, Victoria Levine (Intern), Victoria Marziale, Anthony Mennie, Lisa A. Bono, Kevin M Sharpe
Project Goals Increase site traffic
Improve social content and usage
Link “Bridge the Gap” between social and site
Connect users to Single Throw clients (dealer pages)
Improve website accessibility
Increase the amount of site Content
Revise, (Enhance) dealer profiles
Gain Brand Awareness
Social
Facebook Fastest growing Social AccountAverage 1,500-2,000 Fans Per WeekOn Track for 100,000
Best Practices: oPost 3-5 Times a Week
o Invite Friends to Like the Page
o Use Visual Photographs (Audience)
o Correct Information
o Creative Wording
o Variety
o Monitor Posts
o Have FUN!
FacebookAlliteration Chart
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Movie Trivia Whats Up Throwback Flashback Celebrity Selfie
Man
Crush
Transformation Women Crush Travel F-Sport
Meet the
Dealer
Take Your Pick FF-Follow
Tag –a-Friend Fan
Ferrari
Future
Facebook“Movie Monday”
Facebook“Take Your Pick, Tag-a-Friend, and Transformation Tuesday”:
Facebook“Women Crush Wednesday”
“Throwback Thursday”
Facebook“Flashback Friday ” “Future Friday”
Facebook“Celebrity Saturday ”
Facebook“Call to Action”
Facebook“Best Post”
1,250 Likes 225 Shares (+ comments)
Facebook“Worst Post”
15 Likes 1 Share
Facebook Analytics
75,000
80,000
85,000
90,000
95,000
100,000
1 2 3 4 5 6 7 8 9 10 11
Likes
Likes
Drove 467 new users
from Social to the Site
380 Social Referrals
88.16% of Traffic is from
Facebook Alone
35.1% of Traffic is from
Campaigns alone
FacebookPersonal Favorites
Twitter Second Largest Social Account Average 30-70 New Followers Per WeekReached over the 3,000 mark
Following: Not in mass quantities (20-30 per day will suffice)Use Manage Flitter to unfollow (Fake Followers, No Twitter Pic, People who are not following back)Follow car enthusiasts. A good way to search for people is by Vehlux brands. Use the Search and Discover feature on Sprout Look at the Ratio (Followers/Following) before you follow them Check the date of an individual’s last tweet
Hashtags #:
Retweeting:
Go to Twitter and see what is trendingSee what other car sites are trendingCommon Vehlux hashtags (#Luxurycars, #rideluxuy…)
Fill up the news feed with a combination of Vehlux tweets and car tweets. (Examples Below) – Help Single Throw Clients
Favorite:
Reply:
Favoriting a Tweet is a good way to show your followers your reading their tweetsCan Favorite a tweet if you do not feel it’s necessary to follow (Maybe they will follow back)
Call to Action :
Common Engagement (can appear “Stalker like”) Take a chance and tweet @ a large company
Ask people to Retweet, Reply, or Favorite using hashtags
Pictures :
Shoutouts : Use S/O to recognize your new followers or mark a milestone on the Twitter platform (ex. 3,000th follower)
Use a Picture in each tweet (similar to Facebook to make visually appealing)
Twitter Ads : 1. Promoted Tweets :
Budget:
(Total $150.00)
2. Promoted Account:
Budget:
“2 Weeks close to 150(Extra) Followers from Ads w. a Low Budget”
0
500
1000
1500
2000
2500
3000
3500
1 2 3 4 5 6 7 8 9 10 11
Tweets:
Followers:
Following :
Twitter Analytics :
Followers: 2,888Following: 3,152
Followers: 3,188Following: 3,486
Google +
https://plus.google.com/b/113969208655331490973/113969208655331490973/posts
Page Link:
Adding to Groups: Go to Vehlux (Luxury Auto Brands Group) Follow People Who +1 those accounts
+1 : +1 Other Accounts
Use Photo Galleries :
Adding more than one Photo makes the content look different than a FB Post
Google +Animations:Key to Success of Google +
Started Getting Interaction
Example Animations
10 Day of Animations:
Google + Animation Project
Google + Analytics
0
50
100
150
200
250
300
350
1 2 3 4 5 6 7 8 9 10 11
In your circles:
Have you in circles:
100 New People in our Group (Added us Back)Over 1,000 +1’s. Increased Notifications
YouTube: Changed Layout (Update) Added Playlists:
-Celebrity Cars-First Look-Must See Car Commercials-Culture and Cars
Put up DDC Video Liked Videos
0
5
10
15
1 3 5 7 9 11
YouTube
VideoViews
Added Boards -Brand-Luxury Car Emblems
Liked PhotosMain Source for Photos Great Analytics Tracker
Tested Increased FollowersCommittee Sent in Photos
438
440
442
444
446
448
450
452
454
1 2 3 4 5 6 7 8 9 10 11
Followers:
0
20
40
60
80
100
120
140
1 2 3 4 5 6 7 8 9 10 11
Followers:
Following:
Run a Contest Goal: Increase Social Activity for current and new
Vehlux users. Create an incentive to visit the VehLuxsite and promote a deeper interaction with Vehlux
social.
1. Go to www.Rafflecopter.com
2. Create a personal Rafflecopter account
3. Plan a Giveaway
Tips & Tricks:
•Have the option to create a unique landing
page in regards the contest. (Promote on
Pinterest, Facebook, Twitter, ect)
•U.S /Canada based only for shipping prizes
•Track using the Widget
•Should run about 5-7 days
Dealer Profiles
New HTML Code
Added Pictures & Dealership
Logo
Paid Ad SpaceFixed Google Maps Feature
Revise Contact Page
Goal:The Advanced/Feature dealer profile page revisions aim to be both visually
appealing and beneficial to the client. (Current Rate: $99.00 Month)
News & Events
(Articles) Tips & Tricks:
•Use SEO Practices when Writing Articles
•Preview and use the Refresh Button to view Article (Toggle Back and Forth)
•Often the Layout in the Backend is different from published article… DO NOT GET
FRUSTRATED!!
The thumbnail image is 100X100 (Shows up next to Article in News & Articles section)
•When inserting images make sure to label and use an Image Description
•Images should use at least use a vertical and horizontal space (Appearance) of 5
•When Linking to an external site select “Open in New Window” from the drop down option
•When Linking internally (On Vehlux.com) select “Open in this window/frame”
•Use a title for the link
Published ArticlesArticles Published: (Newest to Oldest)
•(Published): The History of the Patrick Dealer Group
•(Wrote & Published): Infiniti Q50 Release
•(Wrote & Published): Female Celebrity Porsches
•(Wrote & Published): Aston Martin Royal Legacy
•(Wrote & Published): Million Dollar Luxury Hypercars
•(Wrote & Published): Bond Submarine Car up for Auction
•(Wrote & Published): Luxury Goes Green
•(Wrote & Published): Masters of Mileage
•(Wrote & Published): 2013 BMW i8 Concept
•(Wrote & Published): Jay Leno’s Garage
2013 BMW i8 ConceptLink: http://www.vehlux.com/Articles/Bond-Submarine-Car-Up-
for-Auction-.aspx
Traffic =
Roll Over Images
Original Content
Bullets & Paragraph Form
Created a New BMW concept Gallery (Internal Links)
Featured Two Dealers: (External Links)
-BMW of Freehold
-Patrick BMW
Bond Submarine Car Up for Auction Link: http://www.vehlux.com/Articles/Bond-Submarine-Car-Up-
for-Auction-.aspx
Traffic =
Original Content
YouTube Link (Vehlux Channel)
Related Articles
Article Analytics
Photo GalleriesCelebrity Luxury:
41 Photos24 Photo Album Maximum
A-M (Full)
L-Z (7 Open Spots)
Justin Bieber Kim Kardashian Leonardo DiCaprio
Jack Osbourne Britney Spears Eddie Murphy
Photo Galleries (cont.)BMW i8 Concept:
Maybach:
Supplement I8 Article Relevant to I3 Release at End of July
“Maybach Monday” Drove 61 People to the Site
Car of the Month
Car of the Month: Original Version
Idea: Create a User-generated car of the month using the Facebook Poll App
June 2013 Car of
the Month:
July 2013 Car
of the Month:
•Correct Links
•Link to Vehlux
Celebrity
Gallery
•Related Articles
Section
•Related Articles Section
•Link to Vehlux YouTube Channel
•YouTube Video
Car of the Month(User-Generated)
A Successful Car of the
Month…
Decided by the Vehlux Committee
1. (4) Select car options
2. Social Build Up on ALL
social platforms
3. A unique/fun reveal page
that includes (Pictures, Videos,
Albums, Celebrity, Related
Article, Links, ect.)
Page Research New Page Ideas & Info:
Auto Events
Affordable Luxury
About Page…. What is Vehlux
Define Vehlux: In order to make Vehlux a
recognized name we must first define what
is Vehlux, purpose, distinguish our
competitive advantage, ect.
http://www.autoguide.com/auto-shows/
Blog SectionGoal:Create More Engagement and user Interaction. Link Social to Site Interaction.
Ideas:
Brand Pages Design a Personalized Page Per Brand
Total of 21 Brand Options
Clients can sponsor Ads & List New Car deals
Vehlux Brands
Acura
AMG
Aston Martin
Audi
Bentley
BMW
Cadillac
Ferrari
Fisker
Infiniti
Jaguar
Lamborghini
Land Rover
Lexus
Lincoln
Maserati
Maybach
Mercedes-Benz
Porsche
Rolls-Royce
Volvo
Optimize Articles (Example)
Pipe Format
{H1} Header
100 x 100Can change Size in
Microsoft Publisher
Want Specific Key Word in 1st Sentence
Related to the Article
Specific to Article, Variations
Visible Under Google Search
Results (Refer them to Vehlux.com for
more)
Less than (3) Links in Article
Improve Program
Set Up a Buddy for Lunch
Have someone pick you up for Training Sessions
Recommendations Sheet for down time during training
Learn top level Management roles first, then team roles
List of teams and clients
Login Sheet for Interns
Have a “cheat sheet” or outline for each
training session explaining the goals
of the training
Bring the computer to training to get
“hands on” experience with the programs
Questions?
Thank You!
