Innovation - 01 - Concept Ideation

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    22-Jan-2018

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  • 1 Concept Ideation

    1. Macro Process

    2. Subprocess definition

    3. Comment on the change about AS-IS to SHOULD-BE

    Contact: grondon@gmail.com (author)

    A SHOULD BE MODEL

  • IDEATOR

    Pages: XSub-Processes: XMacro Activities: XTotal of Activities: X

    Framework: 1. Concept IdeationModel: SHOULD-BENotation: BPMNReference: April, 2014

    Area: Digital/Editorial

    Division: Growth MarketUnit: Brazil

    Contact name: Gabriel Rondon

    E-mail: grondon@gmail.com

    ACTIVIT Y

    X043

    R ESP ONS AB LE

    1

    ACTIVITY I D ORSUBPROCESS- NUMBER

    Start

    Describe and document initial

    product/idea

    COLLECT CUSTOMER FEEDBACK

    VERIFY PUBLIC OPPORTUNITIES

    SPONTANEOUS IDEAS

    EMPLOYEE

    MARKET DETECTION

    MKT. INTELLIGENCE

    PUBLIC AREA

    FRONT-END/SALES

    Inpu ts:- Applied queries on events/email

    Inpu ts:- Perceptions

    Inpu ts:- Competition research- General researchs

    Outputs:- Documented Feedback

    Outputs:- Opportunities detected

    Inpu ts:- Trend Reports (horizon report)- Bidding documents- Decrees

    Outputs:Idea generated

    Outputs:- Results from research documented- New ideas and tren ds identified

    DOCUMENTEDIDEAS!

    Inpu ts:- Ideas- Opportunities- Results from research- Feedback

    Outputs:- Registered ideas and created ID

    COMMITTEE

    Inpu ts:- Bank of Ideas

    001 IDEA REGISTRATION STRATEGIC PLAN PEDAGOGICAL PLAN

    Approved

    NO

    Give feedback in the Idea ID

    Inpu ts:- Decision: not approved

    Output:- Decision

    Output:- Document updated with feedback and the explanation- Ideator communicated

    Refine/product/idea

    Inpu ts:- Idea document updated containing the explanation and orientation of refinement

    Output::- Product/idea refined considering the previous feedback

    YES

    Concept & Proposal: Proposition Planning

    1.1.1

    1.1.2

    1.1.3

    1.1.4

    1.1.5

    Obtain approval for further

    development of concept

    Create initial value proposition

    1.1.6

    Outputs:- Idea Registration Form completed and read to submit to the Committee

    11.2.1

    1.2.2

    1.2.3

    Inpu ts:- Idea Registration Form completed

    Actors

    TBD

    Correlated Documents

    Systems and Tools

    COMPANY NAME

  • Framework: 1. Concept IdeationModel: SHOULD-BENotation: BPMNReference: April, 2014

    Area: Digital/Editorial

    Division: Growth MarketUnit: Brazil

    Contact name: Gabriel Rondon

    E-mail: grondon@gmail.com

    ACTIVIT Y

    X043

    R ESP ONS AB LE

    1

    ACTIVITY I D ORSUBPROCESS- NUMBER

    Start

    Define the title (item 1 of Project

    Plan)

    Inpu ts:- Project plan template

    Output:- Title purposed- Feed the Idea Log

    Write the first justification and objectives of the

    future projectInpu ts:- Project plan template

    Output:- Justification written- Objectives of the future project defined- Feed the idea Log

    Stop

    Develop draft of the high-level scope

    Define proposed sponsor and the

    future team project

    Define support areas and

    stakeholders

    1

    1.1.6.1 1.1.6.2

    1.1.6.3

    1.1.6.4

    1.1.6.5

    001 Idea Registration(updated)

    001 Idea Registration(updated)

    - Idea Log(updated)

    Actors

    TBD

    Correlated Documents

    Systems and Tools

    COMPANY NAME

  • REVIEWERs COMMENTS Consider our AS-IS model (the way we work at the moment) this is almost a non-existent phase. Its not clear how we collect ideas and opportunities and how

    we register then. This should-be model propose the registration of a new opportunity. This SHOULD-BE model also contain a filter step in which the registered ideas will be analysed in terms of alignment with the strategic p lan. The documents were all developed already and its ready for implementation Next steps: assign responsibilities for each tasks

    Innovation - 1. Concept Ideation.vsdCAPAMACRO1COMMENTS

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