1 Concept Ideation

1. Macro Process

2. Subprocess definition

3. Comment on the change about AS-IS to SHOULD-BE

Contact: grondon@gmail.com (author)

A SHOULD BE MODEL

IDEATOR

Pages: XSub-Processes: XMacro Activities: XTotal of Activities: X

Framework: 1. Concept IdeationModel: SHOULD-BENotation: BPMNReference: April, 2014

Area: Digital/Editorial

Division: Growth MarketUnit: Brazil

Contact name: Gabriel Rondon

E-mail: grondon@gmail.com

ACTIVIT Y

X043

R ESP ONS AB LE

1

ACTIVITY I D ORSUBPROCESS- NUMBER

Start

Describe and document initial

product/idea

COLLECT CUSTOMER FEEDBACK

VERIFY PUBLIC OPPORTUNITIES

SPONTANEOUS IDEAS

EMPLOYEE

MARKET DETECTION

MKT. INTELLIGENCE

PUBLIC AREA

FRONT-END/SALES

Inpu ts:- Applied queries on events/email

Inpu ts:- Perceptions

Inpu ts:- Competition research- General researchs

Outputs:- Documented Feedback

Outputs:- Opportunities detected

Inpu ts:- Trend Reports (horizon report)- Bidding documents- Decrees

Outputs:Idea generated

Outputs:- Results from research documented- New ideas and tren ds identified

DOCUMENTEDIDEAS!

Inpu ts:- Ideas- Opportunities- Results from research- Feedback

Outputs:- Registered ideas and created ID

COMMITTEE

Inpu ts:- Bank of Ideas

001 – IDEA REGISTRATION STRATEGIC PLAN PEDAGOGICAL PLAN

Approved

NO

Give feedback in the Idea ID

Inpu ts:- Decision: not approved

Output:- Decision

Output:- Document updated with feedback and the explanation- Ideator communicated

Refine/product/idea

Inpu ts:- Idea document updated containing the explanation and orientation of refinement

Output::- Product/idea refined considering the previous feedback

YES

Concept & Proposal: Proposition Planning

1.1.1

1.1.2

1.1.3

1.1.4

1.1.5

Obtain approval for further

development of concept

Create initial value proposition

1.1.6

Outputs:- Idea Registration Form completed and read to submit to the Committee

11.2.1

1.2.2

1.2.3

Inpu ts:- Idea Registration Form completed

Actors

TBD

Correlated Documents

Systems and Tools

COMPANY NAME

Framework: 1. Concept IdeationModel: SHOULD-BENotation: BPMNReference: April, 2014

Area: Digital/Editorial

Division: Growth MarketUnit: Brazil

Contact name: Gabriel Rondon

E-mail: grondon@gmail.com

ACTIVIT Y

X043

R ESP ONS AB LE

1

ACTIVITY I D ORSUBPROCESS- NUMBER

Start

Define the title (item 1 of Project

Plan)

Inpu ts:- Project plan template

Output:- Title purposed- Feed the Idea Log

Write the first justification and objectives of the

future projectInpu ts:- Project plan template

Output:- Justification written- Objectives of the future project defined- Feed the idea Log

Stop

Develop draft of the high-level scope

Define proposed sponsor and the

future team project

Define support areas and

stakeholders

1

1.1.6.1 1.1.6.2

1.1.6.3

1.1.6.4

1.1.6.5

001 – Idea Registration(updated)

001 – Idea Registration(updated)

- Idea Log(updated)

Actors

TBD

Correlated Documents

Systems and Tools

COMPANY NAME

REVIEWER’s COMMENTS Consider our AS-IS model (the way we work at the moment) this is almost a non-existent phase. It’s not clear how we collect ideas and opportunities and how

we register then. This should-be model propose the registration of a new opportunity. This SHOULD-BE model also contain a filter step in which the registered ideas will be analysed in terms of alignment with the strategic p lan. The documents were all developed already and its ready for implementation Next steps: assign responsibilities for each tasks