FRONT END INNOVATION Ideation methods - ?· CONTENT Different thinking modes for in innovation Ideation…

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  • FRONT END INNOVATION Ideation methods

  • CONTENT

    Different thinking modes for in innovation

    Ideation methods

    TOOLS AND METHODS

    Brainstorming

    Brainstorming based on personas

    Brainstorming Scamper

    Lotus blossom

  • FRONT END INNOVATION PROCESS

  • Two kind of thinking modes are needed in innovation process:

    Divergent thinking and Convergent thinking

    Divergent thinking is about searching new

    solutions (ideation) and convergent thinking is about choosing and optimizing the best

    solution

    DIFFERENT THINKING MODES FOR INNOVATION

  • Multidisciplinary innovation process brings together people with different cognitive styles: creative and adaptive

    Concept development needs creative divergent and adaptive

    convergent phases

    Exploring a problem from different angles is divergent and selecting the problem is convergent

    Generating ideas and concepts considering alternatives is

    divergent and selecting the concept is convergent

    Evaluation means divergent monitoring of the use and convergent action

    DIFFERENT THINKING MODES FOR INNOVATION

  • DIFFERENT THINKING MODES FOR INNOVATION

    Search for potential with generative ideation

    and visualisation

    Restriction of potential evaluation, user testing

    Integrated sharing

    Integrated ideation

    Integrated evaluation

    Integrated analysis

    Goal Solution

    DIVERGENT

    CONVERGENT

  • DIFFERENT THINKING MODES FOR INNOVATION

    DIVERGENT

    - producing multiple or alternative answers - the use of subjective judgements and intuition - supported by soft or qualitative methods - making unexpected combinations - linking remote associates - answers may vary from person to person - answers are novel, unusual or surprising - idealising: to bring the system closer to a desired state - objective is to change the system so the problem cannot arise - creative and participative holistic approaches.

  • DIFFERENT THINKING MODES FOR INNOVATION

    CONVERGENT

    - deriving the correct answer to a clearly defined question - the rational approach - selects actions that lead to the best possible or optimal outcome - makes use of mathematical and computer models - complete objectivity and rationality - supported by scientific or quantitative methods - emphasises speed, accuracy, logic - accumulating information, recognising the familiar, reapplying set techniques, and preserving the already known - applying logical search, recognition and decision-making strategies - it leads to a single best answer.

  • User needs

    Market research

    Concept design

    Product design

    New technologies

    Models, prototypes

    Product testing

    Production technologies

    Marketing plan

    Execution of marketing

    Company commitments, Networks

    Market testing

    Distribution channels

    Prising

    Logistics

    Marketing material

    New concepts

    Product development

    Business planning

    Production engineering

    Planning of the Marketing

    Business planning

    DIFFERENT THINKING MODES FOR INNOVATION

  • IDEATION METHODS

    Ideation methods help to create imaginative ideas and to spot opportunities that might otherwise be missed

    Ideation methods help to find different potential

    solutions for the design problem

    Idea generation takes into consideration mental imagery processes, associations, association chains, metaphors and metonyms and the processes of using

    different senses

  • IDEATION METHODS

    When having ideation session trust and respect between team members are essential

    Avoid following:

    I know this much better!

    What a stupid idea! And what do you know about this? It might not be possible to produce!

    I just steal the ideas!

  • THE RATE OF EXPLORATION

    Most new ideas are bad Search a lot of alternatives quickly, without fear of failure To find good new ideas is to have lot of them, by throwing away

    the bad ones Fail early and often to make a good result in the end Let go of perfectionism and use a process of trial and error An organisation and the teams in it must have a permission to fail The failing in the early stages is cheap and helps learning Creative risk taking occurs only in a safe context The end purpose is still to finally solve problems

  • The understanding is built gradually

    Concretisation is necessary especially when there are people from different fields participating the process

    Only concretisation really reveals what the discussion

    was about

    = suitability of the design process and visual methods

    THE ROLE OF VISUALISATIONS IN IDEATION PROCESS

  • BRAINSTORMING - TOOL

    Rules for ideation sessions

    1. Defer judgment 2. Encourage wild ideas

    3. Build on the ideas of others 4. Stay focused on the topic

    5. One conversation at a time 6. Be visual

    7. Go for quantity

    http://www.openideo.com/fieldnotes/openideo-team-notes/seven-tips-on-better-brainstorming

    HOW?

    Define the problem or challenge

    Produce first by yourself as many new ideas as possible by writing or drawing

    them

    Present your ideas to the other team members

    After this, generate new ideas based on the entire teams ideas

  • BRAINSTORMING: BASED ON PERSONAS - TOOL

    Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking

    HOW?

    Start with defining the problem

    Identify a persona to focus on

    Instructions how to create a user persona

    Ideate how you would deal with the problem if you were the persona

  • BRAINSTORMING: BASED ON PERSONAS - TOOL

    Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking

  • BRAINSTORMING: SCAMPER - TOOL

    Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking

    HOW?

    Select a product or service to apply the method

    Go trough the list of Scamber questions one by one and at the same time create as many ideas as you can

  • BRAINSTORMING: SCAMPER - TOOL

    Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking

  • LOTUS BLOSSOM - TOOL

    Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking

    HOW?

    Define the problem or challenge and write it in the centre of the matrix

    Write eight related ideas around the

    centre

    Each idea becomes the central idea of a new blossom

    Continue by writing eight related ideas around the every central ideas

  • LOTUS BLOSSOM - TOOL

    Source: Robert Curedale. Design methods 1: 200 ways to apply design thinking

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