If a tree falls and no one is around, is there a sound?

If you advertise a job and no one sees it—is there a job?

If you tweet a job and no one is there to notice it, did it really happen

In talent acquisition we cling to the belief that “it pays to advertise” even when no one is reading our job postings

Smart Sourcing-CORPORATE LEADERSHIP COUNCIL © 2011 The Corporate Executive Board Company. All Rights Reserved.

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Smart Sourcing-CORPORATE LEADERSHIP COUNCIL © 2011 The Corporate Executive Board Company. All Rights Reserved.

Aberdeen Research- Sourcing Gets Smart: only 2% of companies have a long term sourcing strategy

Direct Sourcing = Proven Sourcing Strategy

Engage Target Audience

Process the Data on Target Audience

Target Audience

Identification

Ongoing Nurturing &

Engaging Target Audience

ToolsLinkedIn Job Boards Resume DBEntelo TalentBinWanted Analytics LinkedIn Recruiter

ToolseGrabber BroadlookCRM AscendifyLinkedIn Talent Pipeline

ToolsInside Connector SuccessfactorsTalentBrew SmashFlyAscendify Direct Employers

ToolsAscendify Talent CirclesInside Connector Brave New TalentClearanceJobs

Strategic Sourcing

Your brand message needs to be consistent because the audience is always changing

Recruitment Marketing 101

Characteristics of a Talent Community

• Affinity• Conversations• Members speak to each other• Value provided to community members• Content – user generated & curated • Not always “about jobs”• Talent Community concept is evolving

Types of Talent Communities

Talent Network

Brand Community

Profession Community

Hybrid Communities

Types of Talent Communities

Talent Network Network Brand Profession

Types of Talent Communities

Brand

Types of Talent Communities

Profession

Types of Talent Communities

Hybrid Communities Network Brand Profession

Types of Talent Communities

Lockheed Martin Talent Community Strategy

Talent Network Brand Profession Hybrid Community

Target Marketing

Drip Marketing

Email Marketing Social Media

Underlying Science

Community Management

Content Marketing

Stakeholders

• Communications• Recruiting Marketing• Talent Acquisition

Talent Web Behaviors | Activities

Active

Ads, Keyword searches

Casual

Personal & Business Networks

Passive

Career Development Content

Not Looking

Project Related Content

Key Words-jobs Resume-How To Tech Briefing White Papers

Job Boards Salary Info Networking Events Tools

Personal Networks Personal Networking Sponsorship at Conferences

Webinars

Salary Info Business Networks Inside Scope Training

Social Networking Social Networking Social Networking Social Networking

Marvin E. SmithStrategic Talent SourcingWorkforce Strategy, Analytics and AcquisitionLockheed MartinMarvin.E.Smith@lmco.com

http://www.linkedin.com/in/marvsmith

http://pinterest.com/marvsmith/

https://twitter.com/talentcommunity