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Every candidate is a potential customer, and every customer is a potential candidate. It's no secret that candidates and employees are thinking and acting like customers. Job search behaviour has changed. Employee expectations have changed. HR can no longer think like recruiters, but think like marketers. Emma Reynolds shares insights on the changing candidate behaviour in an interactive presentation that will help you analyse the touchpoints in your recruitment experience and their impact on your employer brand.
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HR is the new Marketing
Emma Reynolds e3reloaded.com
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Your customer
experience
Your candidate
experiencevs.
Your employee
experience
vs.
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Difficult. Not Sustainable. Broken.Crazy.Frustrating.
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WE= FRUSTRATED
HIRING MANAGERS
= FRUSTRATED
AGENCIES = FRUSTRATED
CANDIDATES = FRUSTRATED
“Insanity: doing the same thing over and
over again and expecting
different results.”
“We cannot solve our problems with the same thinking we used when we
created them.”
Einstein
CONNECT / COMMUNITYCOLLABORATE / CO-CREATE
CONTRIBUTE / CRITICIZECONTROL / CHANGE
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Candidates & employees are
thinking & acting like customers
If we don’t adopt a marketing mindset
we will FAIL.8
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Royalty
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User-centered; understanding our audiences
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Attention must be earned; participation
and engagement never assumed.
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3 seconds
3 clicks
3 friends
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Experience Design; surprise,
delight and make it easy
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The user experience curve
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Of candidates who have a bad candidate experience will never buy your products or services again.
The Work Foundation Survey 2009
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A totally different mindset...
“Welcome Me”
“Connect with Me”
“Inspire Me”
“Excite Me”
“Make it Easy for Me”
“Take care of Me”
EnablementCommitDecideInterest
CANDIDATE EXPERIENCE
ONBOARDING EXPERIENCE
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Get inside the heads of our audiences
Earn their attention, participation and
engagementDesign Experiences
that surprise and delight
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Imagine...95,000 applications & all awesome
Roles filled in days not weeksHR is revenue generating
HR most innovative departmentEvery candidate an ambassador
Zero attrition
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It’s time to change the
conversation
