Innovative Ideas for Employer Branding - HR TwopointZero Ltd

Innovative Ideas for Employer Branding

Susanna RantanenFounder, HR Innovator

HR Kakspistenolla Oy / HR TwopointZero LtdFinland

[email protected]@heebo.fi

www.hrkakspistenolla.fi www.heebo.fi

http://www.hrkakspistenolla.fi/

http://www.heebo.fi/

Employer Brand communicatesabout the company as a work place.

Every company has an employer image. Do you know what yours is like?

Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd

DNA of an Employer Image


Does the DNA match the stories you market?Does the DNA match the stories you market?

Internal reality of the work place+

External signals and messages=

Employer Image


Internal Reality:The makings of a Good Workplace.



Good Workplace requires passionate people managers.

Select the kind of people who are.

Good Workplace requires passionate people managers.

Select the kind of people who are.


Integrate your Company Values to recruitment and performance criteria.

Make a Point of what’s important.

Integrate your Company Values to recruitment and performance criteria.

Make a Point of what’s important.

Photo courtesy of www.morganlovell.co.uk


What’s the office like?Is it functional? Does it encourage team work and

creativity? Is it warm enough, cool enough? Is it welcoming?

Can your employees be proud of it?

What’s the office like?Is it functional? Does it encourage team work and

creativity? Is it warm enough, cool enough? Is it welcoming?

Can your employees be proud of it?


Good flow of information is key to a Good Work place. Help your people managers to become excellent

communicators.Offer them regular flow of key company information from finance to strategy and from HR to

business to communicate to their teams.

Good flow of information is key to a Good Work place. Help your people managers to become excellent

communicators.Offer them regular flow of key company information from finance to strategy and from HR to

business to communicate to their teams.

External Signals and Messages:How to market a Good Workplace?

HR Kakspistenolla Oy


Market the perks & benefits of your company culture internally.

Give your people good stories to tell forward.No one is a better promotor of your company than your

current and former employees.

Market the perks & benefits of your company culture internally.

Give your people good stories to tell forward.No one is a better promotor of your company than your

current and former employees.


The best advertising board is at your company’s website. How much space do you give to potential employees?

The best advertising board is at your company’s website. How much space do you give to potential employees?

www.fondia.fi


Let your potential employees see what’s a normal day at your company. Best videos are genuine and inspiring.

Write the script, select people who can over act and take your phone camera. No film crew needed. The best ones

spread like a virus!

Let your potential employees see what’s a normal day at your company. Best videos are genuine and inspiring.

Write the script, select people who can over act and take your phone camera. No film crew needed. The best ones

spread like a virus!

(Check out: http://www.slideshare.net/thomasshaw/using-facebook-for-recruitment)

If you go to Facebook, don’t copy paste your recruitment ads from the website. It’s a s-o-c-i-a-l media for a reason.

Take advantage of the opportunity to be social with people and add value!

If you go to Facebook, don’t copy paste your recruitment ads from the website. It’s a s-o-c-i-a-l media for a reason.

Take advantage of the opportunity to be social with people and add value!


(Check out: http://www.slideshare.net/thomasshaw/using-twitter-in-recruitment)


Microblog about topics that interest your target audience. But remember, you don’t have to be in the social media. Microblog about topics that interest your target audience. But remember, you don’t have to be in the social media.

Can you handle the words? Be current, be genuine, be interesting and to the point. Ask questions, challenge,

have an opinion. And blog regularly. They won’t come back if you

disappoint them.

Can you handle the words? Be current, be genuine, be interesting and to the point. Ask questions, challenge,

have an opinion. And blog regularly. They won’t come back if you

disappoint them.


Photo: www.otarion.info

Guerilla market! Be cheeky, do it for free and leave an impression!

Guerilla market! Be cheeky, do it for free and leave an impression!


Vendiili Pimp my Life –campaign: http://www.youtube.com/watch?v=4Xn70OhqLts

Photo: www.vendiili.fi

Viral marketing can reach hundreds of passive job seekers with the right kind of story.

Viral marketing can reach hundreds of passive job seekers with the right kind of story.


http://www.youtube.com/watch?v=4Xn70OhqLts


Use Power Point @ SlideShare to market your Employer Brand. Tons of angles to choose from; recruitment

criteria, career development opportunities, photos from the office, few tips for when applying to your company..

Use Power Point @ SlideShare to market your Employer Brand. Tons of angles to choose from; recruitment

criteria, career development opportunities, photos from the office, few tips for when applying to your company..

Great Place to Work

Universumin työnantajakuvatutkimus

Entrepreneur of the Year

Vuoden yrittäjä

Suuri Bränditutkimus

”Vuoden Blogi”

Kuukauden Työntekijä

Vuoden nuori yrittäjä

FirmaRock


Take part in competitions and brand studies and communicate the good results. Everyone wants to work at

a successful company!

Take part in competitions and brand studies and communicate the good results. Everyone wants to work at

a successful company!

Karismaattiset henkilöhaastattelut

TiedottaminenAsiantuntijapuheenvuorot

Mielipidekirjoitukset

Tarjoa kolumnikirjoituksia

Teetä ja julkaise tutkimustuloksiaViesti menestystarinoista ja voitoista

Erotu nimitysuutisilla

Kerro yhteiskunnallisista teoista

Hyödynnä ilmainen mainostila nimitysuutisissa

Yhteisjutut asiakkaan kanssa


Does your PR take into account the employer image yet? Offer stories about interesting new recruits, charismatic

employees, write columns or bond together with a customer for mutual PR benefit.

Does your PR take into account the employer image yet? Offer stories about interesting new recruits, charismatic

employees, write columns or bond together with a customer for mutual PR benefit.

Internal reality of the work place+

External signals & messages=

Employer Image

HR Kakspistenolla Oy

Get your DNA right first.Thank you!

Business

Innovative Ideas for Employer Branding - HR TwopointZero Ltd