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The contents of this document are merely for information and
personal use only, under copyright Campofrio Food Group Holding, S.L.
All rights reserved
LinkedIn. Employer branding
Junio 2016
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.2
Esta soy yo…
.
• Psychologist and Spanish….
• Born in Palencia (Castilla y León).
• More than 11 years working as a Consultant, Manager or Director in different HR Consultancy Firms.
• Just a few months ago… joined CFG as Corporate Talent & Development Manager.
• Now…Global Digital HR & IC Manager.
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.3
Índice
.
CAMPOFRÍO FOOD GROUP
COMITÉ DIGITAL: EL “BYTE MÁS SIGNIFICATIVO”: IT-MKT-HR
EMPLOYER BRANDING EN LINKEDIN
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.4
… SOMOS PARTE DE …
.
COLABORADORES+ 40.000+ 60 NACIONALIDADES DIFERENTES
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.5
… CAMPOFRÍO FOOD GROUP
.
7 BUs
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.6
… TENEMOS MUCHA DIVERSIDAD
.
COMITÉ DIGITAL:
EL “BYTE MÁS SIGNIFICATIVO”
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.8
… COMITÉ DIGITAL: EL “BYTE MÁS SIGNIFICATIVO”
.
Realistas pero….SOÑADORES!!
• North Region • South Region
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.9
… COMITÉ DIGITAL: EL “BYTE MÁS SIGNIFICATIVO”
.
[Definir qué es Transformación Digital para nosotros]
[Realizar DAFO, Conocer palancas y barreras en CFG]
[Crear un Governance Digital: Misión, Roles, Marco]
[Compartir proyectos comunes e individuales]
[Edit ✏]
Bottom - Up
Top - Down
Digital People Digital Business Digital Enterprise
EMPLOYER BRANDING:
¿Qué estamos haciendo en LinkedIn?
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.11
… EMPLOYER BRANDING EN LINKEDIN
.
Estamos utilizando nuestra página de carreras de LinkedIn como herramienta de atracción y posicionamiento digital con los siguientes
objetivos:
Mejorar atracción en millennials y senior prof.
Medir KPIs e identificar contenidos adicionales
Dar a conocer CFG como grupo.
Interno y Externo
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.12
… EMPLOYER BRANDING EN LINKEDIN
.
¿Qué estamos haciendo?
Publicación de 2 posts mensuales y Monitorización trimestral
VÍDEOS
INFOGRAFÍAS
ENTREVISTAS
DOCUMENTOS
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.13
… EMPLOYER BRANDING EN LINKEDIN
.
¿Qué resultados estamos teniendo?
Base de followers
Noviembre 2015 Junio 2016
6.094 9.244
+34%
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.14
… EMPLOYER BRANDING EN LINKEDIN
.
¿Qué resultados estamos teniendo?
Followers por país
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.15
… EMPLOYER BRANDING EN LINKEDIN
.
¿Qué resultados estamos teniendo?
Followers por industria Funciones
Food & Beverages
Food Production
Management Consulting
Marketing and Advertising
Consumer Goods
0 % 10 % 20 % 30 % 40 %
2,7 %
3,0 %
3,4 %
10,2 %
35,2 % Sales
Operations
Marketing
Quality Assurance
Consulting
0 % 8 % 15 % 23 % 30 %
5 %
5 %
9 %
11 %
21 %
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.16
… EMPLOYER BRANDING EN LINKEDIN
.
¿Qué resultados estamos teniendo?
Director 10 %
Manager 22 %
Senior Level 23 %
Entry level 45 %
Seniority
The contents of this document are merely for information and personal use only, under copyright Campofrio Food Group Holding, S.L. All rights reserved.17
… EMPLOYER BRANDING EN LINKEDIN
.
¿Qué resultados estamos teniendo?
Ejemplo de KPI de contenido
Engagement medio de publicaciones basadas en imagen
Engagement medio de publicaciones de vídeo o
contenido textual
0,98% 1,92%
