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© 2009 Site-Seeker, Inc.
www.site-seeker.com
How to Grow Your Way Out of a Recession
Search Engines and Social Media
10/06/09
© 2009 Site-Seeker, Inc.
www.site-seeker.com
Overview Point 1: Search Engine Marketing is a System
Point 2: Social Media is Perfect for Business
Point 3: Blogs establish you as the expert and support a strong search engine marketing plan
Story: Social Media and Health Care Reform
© 2009 Site-Seeker, Inc.
www.site-seeker.com
Drive
Convert
Measure and improve
You
r We
bsit
e
Your website is a machine….
Point 1: Search Engine Marketing is a System
Vertical Websites
Social Media
© 2009 Site-Seeker, Inc.
www.site-seeker.com
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© 2009 Site-Seeker, Inc.
www.site-seeker.com
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© 2009 Site-Seeker, Inc.
www.site-seeker.com
Point 2: Social Media is Perfect for Business
© 2009 Site-Seeker, Inc.
© 2009 Site-Seeker, Inc.
www.site-seeker.com
Client Goals Goals
Visibility of Science (Intellectual Capital)
Name Recognition
New Business
Government Sector
Pharma/Biotech
Service Sector
Products
Recruitment
Post-Doc Candidates
Service Sector
Reduce Costs
Crisis Management
Reputation Management
Harvest Social Capital
Internal Communication
© 2009 Site-Seeker, Inc.
www.site-seeker.com
Establishing Credibility with Social Media
© 2009 Site-Seeker, Inc.
Become the
Expert
Create Accounts (Name Claim)
Grow Networks
Create Content
Distribute Content
Participate in
Discussion
Lead Discussion
© 2009 Site-Seeker, Inc.
www.site-seeker.com
Establishing Credibility with Social Media
© 2009 Site-Seeker, Inc.
Become the
Expert
Create Accounts (Name Claim)
Grow Networks
Create Content
Distribute Content
Participate in
Discussion
Lead Discussion
© 2009 Site-Seeker, Inc.
www.site-seeker.com
How to Distribute Your Blog
© 2009 Site-Seeker, Inc.
Email Campaign
Other Blogs
Social Bookmarking Sites
Other (links)…
Blog Posts
© 2009 Site-Seeker, Inc.
www.site-seeker.com
Point 3: Blogs establish you as the expert and support a strong search engine marketing plan
Social Properties
Distribute
Prospects Interaction
Branding
Search Engines
Website (blog)
Content Rank
Nee
d www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
Story: Social Media and Health Care Reform
© 2009 Site-Seeker, Inc.
www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
Approx 700% increase Aug 08 – Aug 09
© 2009 Site-Seeker, Inc.
www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
© 2009 Site-Seeker, Inc.
www.site-seeker.com
Summary Point 1: Search Engine Marketing is a System
Point 2: Social Media is Perfect for Business
Point 3: Blogs establish you as the expert and support a strong search engine marketing plan
Story: Social Media and Health Care Reform
© 2009 Site-Seeker, Inc.
www.site-seeker.com
Brian Bluff President
Email: [email protected] Blog: www.site-seeker.com/briansblog/ Twitter: ssiBrian (315) 732-9281, 11
Thank You
