Multiple Channels Of Communication For Estate Agents And Letting Agents

All In One Messaging

Contents

Why All In One Messaging ?

How It Works

Pricing Information

Additional Estate Agency Services

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Struggling To Compete ? Need more sales ? Need more listings ? Need more buyers/renters ?

Marketing Producing Poor ROI ? Old Style Marketing not working ? Internet not generating desired business ?

Constraints Do you have a limited budget ? Struggling to keep up with change ?

Do Any Of These Apply To Your Agency ?

All In One Marketing

We offer a way to communicate simply and effectively with both

potential and existing clients using the very latest technology and the most popular marketing

channels.

This isn’t about scrapping your existing marketing plan. Rather

supplementing it, making it simple to implement whilst getting a much better ROI

We will show you how to :

Improve your marketing ROI by using all channels

COLLECT - contacts easily

SEND - new listings and updates

ENGAGE - customers interactively

ANALYZE - campaign

Today’s digital generation has gone multi-channelMobile+Email+Voice+Chat+Social

Single Integrated Dashboard

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Our Solution Includes SMS Marketing

• A simple way to get new clients to subscribe to your list and update them with new listings and price changes etc

• Text messaging has been estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper advertising

Why SMS ?

Mobile phones are always on

Mobile phones are always with us

97% of SMS messages are read

Aiom.org.uk 01905 909 852 Info@Aiom.org.uk

Building A Subscriber List

• Include TEXT Company Name to 60607 in all marketing (including For Sale signs & window displays)

• Your listings should all include the call to action

• You can have a separate Page on your website for sign-ups or an embedded form (see example at worcs.getonthenet.org)

• People can subscribe from Facebook facebook.com/worcesterestateagents

• Import existing database and ask them to subscribe (via a text)

See This In Action

Text – buywsh to 60607

You will get a welcome message and 60 minutes later a link to

current property listings

When someone subscribes you will get an SMS and/or email

alerting you so you can contact them

When you get new listings we send a text to subscribers

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Text Appointment Reminders

Use this to remind clients of viewings

Incredibly Simple Incredibly Simple Reach all ContactsReach all Contacts All in 1 Place All in 1 Place

One user interfacefor all channels BUT we do the work for you with our Managed Service !

No need to learn multiple products

For example - Email reaches 20%; Mobile Text 60%; Social 20%, etc.

Honoring “preferred channel” for each contact

One vendor. One price to pay.

One database

Our All In One Marketing Solution

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Drive traffic to your Estate Agency by using the most popular channels of communication Grow customer contact lists by making it easy to subscribeInstantly inform clients by delivering new listings and updates in real-time Gather valuable customer insight – using pollsReduce scheduling problems, through no-shows and cancellations by creating a mobile reminder service Analyze the effectiveness of your mobile marketing campaign’s reach through the use of easy-to-use analytic toolsOrganize customer lists and campaign distribution methods in a comprehensive web-based portal

The All In One Marketing Solution

17Aiom.org.uk 01905 909852 Info@Aiom.org.uk

Feature Description

IMPORT CONTACTS: Import current customer database from a spreadsheet file.

MOBILE KEYWORDS: Utilize mobile keywords or shortcodes to encourage customers to opt-in to the mobile distribution list, then use bulk SMS texting to send marketing messages to the list.

ONLINE SIGN-UP PAGES: Customize each Sign-up page to be unique for every occasion so that it's catered to the look and feel of your website. Collect mobile numbers, IM screen names, emails, or ALL of them.

FACEBOOK WIDGET: Connect with your existing fans and friends who are on Facebook. Collect contact info and have it automatically update your customer database and Twitter feed.

Features: Collect Contacts

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Market Leading Rates

No Long Term Contracts Text And Email Credits Rollover –

Never Lose Them Upgrade Or Downgrade Plans We do everything for you

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What’s In The Set-Up

• We will build a GUI for you and setup your keywords and messages

• We set-up a Facebook Business Page and Twitter A/c (and connectivity)

• Create website sign-up Page and embedded sign-up form• Access to your own GUI where you can manage client details• Provision of marketing materials

Like To Know More ?

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Email info@aim.org.uk

Call 01905 909 852

For more information – aiom.org.uk

Other Estate Agency Services

Custom QR Code Design – perfect for Estate Agencies – give people on the move the property information they require

Custom Estate Agency Mobile Optimised Website – if you don’t have a plan for mobile then you don’t have a plan for growth

Custom Facebook Business Page – Your Agency needs to be utilising the power of Facebook

Custom flyers – We can create beautiful flyers for your listings SEO and Google Places Listings – Get more organic traffic Reputation Marketing

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QR Codes – Give People On The Move The Information They Want

We can create custom QR Codes which automatically link to the property listing – for an example of this technology download a QR code reader from

your app store and scan the code above.

If someone sees a For Sale sign and the property looks interesting to them they can scan the QR code and be given the requisite information or be re-

directed to the listing Page for the property.

More information at http://seo.getonthenet.org/estate-agency-qr-codes/

A Fully “Optimised For Mobile” Website

It is estimated that by 2014 (possibly this year) more people will be visiting your website from mobile devices than desktop devices. If your site is not optimised for mobile then people willbe frustrated, will leave quickly and will not return.

Our solution is an estate agency site which resizes in ANY browser. (the normal solution is to have 2 separate sites – a static and a mobile site) – see a demo at worcs.getonthenet.org

For more information visit - http://seo.getonthenet.org/mobile-for-estate-agents/

Custom Estate Agency Facebook Business Page

• Increasingly people are using social sites to get recommendations from friends – you need a presence there

• Using social sites like Facebook can help with your Search Engine rankings

• There is a “trust factor” with Facebook – over 90% of Facebook users expect you to be there

• We can turn your website in to a Facebook app or build a separate site within the Page

• Visit Facebook.com/worcesterestateagents to see an example

New To Facebook ? – More Information At Facebook.com/whyapage

Custom ListingsWe can create custom listings for your properties – freeing up

your time to get on with the job of selling

Please ask for our more examples – 01905 909 852

SEO And Google Places Listings

Our SEO services can drive more traffic to your website via the search engines

Having an optimised Google Places listing is vital now that “local” is so important to Google

We specialise in “Free Inbound Marketing” – getting traffic to your site from free sources like Google, Youtube, Facebook etc

Ask about our “plan” which includes ALL our Estate Agency Services

For more information on SEO and our services visit seo.getonthenet.org

Thanks !

Thank you for taking the time to watch the presentation.

If you would like a chat about All In One Marketing or any of our services - please give us a call

01905 909 85207800 501715

Aiom.org.uk Seo.GetOnTheNet.Org info@Aiom.org.uk