Embed Size (px)
Citation preview
Multiple Channels Of Communication For Estate Agents And Letting Agents
All In One Messaging
Contents
Why All In One Messaging ?
How It Works
Pricing Information
Additional Estate Agency Services
1
2
3
4
2
3
Struggling To Compete ? Need more sales ? Need more listings ? Need more buyers/renters ?
Marketing Producing Poor ROI ? Old Style Marketing not working ? Internet not generating desired business ?
Constraints Do you have a limited budget ? Struggling to keep up with change ?
Do Any Of These Apply To Your Agency ?
All In One Marketing
We offer a way to communicate simply and effectively with both
potential and existing clients using the very latest technology and the most popular marketing
channels.
This isn’t about scrapping your existing marketing plan. Rather
supplementing it, making it simple to implement whilst getting a much better ROI
We will show you how to :
Improve your marketing ROI by using all channels
COLLECT - contacts easily
SEND - new listings and updates
ENGAGE - customers interactively
ANALYZE - campaign
Today’s digital generation has gone multi-channelMobile+Email+Voice+Chat+Social
Single Integrated Dashboard
6
Our Solution Includes SMS Marketing
• A simple way to get new clients to subscribe to your list and update them with new listings and price changes etc
• Text messaging has been estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper advertising
Why SMS ?
Mobile phones are always on
Mobile phones are always with us
97% of SMS messages are read
Aiom.org.uk 01905 909 852 [email protected]
Building A Subscriber List
• Include TEXT Company Name to 60607 in all marketing (including For Sale signs & window displays)
• Your listings should all include the call to action
• You can have a separate Page on your website for sign-ups or an embedded form (see example at worcs.getonthenet.org)
• People can subscribe from Facebook facebook.com/worcesterestateagents
• Import existing database and ask them to subscribe (via a text)
See This In Action
Text – buywsh to 60607
You will get a welcome message and 60 minutes later a link to
current property listings
When someone subscribes you will get an SMS and/or email
alerting you so you can contact them
When you get new listings we send a text to subscribers
15
Text Appointment Reminders
Use this to remind clients of viewings
Incredibly Simple Incredibly Simple Reach all ContactsReach all Contacts All in 1 Place All in 1 Place
One user interfacefor all channels BUT we do the work for you with our Managed Service !
No need to learn multiple products
For example - Email reaches 20%; Mobile Text 60%; Social 20%, etc.
Honoring “preferred channel” for each contact
One vendor. One price to pay.
One database
Our All In One Marketing Solution
16
Drive traffic to your Estate Agency by using the most popular channels of communication Grow customer contact lists by making it easy to subscribeInstantly inform clients by delivering new listings and updates in real-time Gather valuable customer insight – using pollsReduce scheduling problems, through no-shows and cancellations by creating a mobile reminder service Analyze the effectiveness of your mobile marketing campaign’s reach through the use of easy-to-use analytic toolsOrganize customer lists and campaign distribution methods in a comprehensive web-based portal
The All In One Marketing Solution
17Aiom.org.uk 01905 909852 [email protected]
Feature Description
IMPORT CONTACTS: Import current customer database from a spreadsheet file.
MOBILE KEYWORDS: Utilize mobile keywords or shortcodes to encourage customers to opt-in to the mobile distribution list, then use bulk SMS texting to send marketing messages to the list.
ONLINE SIGN-UP PAGES: Customize each Sign-up page to be unique for every occasion so that it's catered to the look and feel of your website.
FACEBOOK WIDGET: Connect with your existing fans and friends who are on Facebook. Collect contact info and have it automatically update your customer database.
Features: Collect Contacts
18
Market Leading Rates
No Long Term Contracts Text Credits Rollover – Never Lose
Them Upgrade Or Downgrade Plans We do everything for you
19
What’s In The Set-Up
• We will build a GUI for you and setup your keywords and messages
• We set-up a Facebook Business Page and Twitter A/c (and connectivity)
• Create website sign-up Page and embedded sign-up form• Access to your own GUI where you can manage client details• Provision of marketing materials
Like To Know More ?
22
Email [email protected]
Call 01905 909 852
For more information – aiom.org.uk
Other Estate Agency Services
Custom QR Code Design – perfect for Estate Agencies – give people on the move the property information they require
Custom Estate Agency Mobile Optimised Website – if you don’t have a plan for mobile then you don’t have a plan for growth
Custom Facebook Business Page – Your Agency needs to be utilising the power of Facebook
Custom flyers – We can create beautiful flyers for your listings SEO and Google Places Listings – Get more organic traffic Reputation Marketing
24
QR Codes – Give People On The Move The Information They Want
We can create custom QR Codes which automatically link to the property listing – for an example of this technology download a QR code reader from
your app store and scan the code above.
If someone sees a For Sale sign and the property looks interesting to them they can scan the QR code and be given the requisite information or be re-
directed to the listing Page for the property.
More information at http://seo.getonthenet.org/estate-agency-qr-codes/
A Fully “Optimised For Mobile” Website
It is estimated that by 2014 more people will be visiting your website from mobile devices than desktop devices. If your site is not optimised for mobile then people will be frustrated, will leave quickly and will not return.
Our solution is an estate agency site which resizes in ANY browser. (the normal solution is to have 2 separate sites – a static and a mobile site) – see a demo at worcs.getonthenet.org
For more information visit - http://seo.getonthenet.org/mobile-for-estate-agents/
Custom Estate Agency Facebook Business Page
• Increasingly people are using social sites to get recommendations from friends – you need a presence there
• Using social sites like Facebook can help with your Search Engine rankings
• There is a “trust factor” with Facebook – over 90% of Facebook users expect you to be there
• We can turn your website in to a Facebook app or build a separate site within the Page
• Visit Facebook.com/worcesterestateagents to see an example
New To Facebook ? – More Information At Facebook.com/ourmarketingapps
Custom ListingsWe can create custom listings for your properties – freeing up
your time to get on with the job of selling
Please ask for our more examples – 01905 909 852
SEO And Google Places Listings
Our SEO services can drive more traffic to your website via the search engines
Having an optimised Google Places listing is vital now that “local” is so important to Google
We specialise in “Free Inbound Marketing” – getting traffic to your site from free sources like Google, Youtube, Facebook etc
Ask about our “plan” which includes ALL our Estate Agency Services
For more information on SEO and our services visit seo.getonthenet.org
Thanks !
Thank you for taking the time to watch the presentation.
If you would like a chat about All In One Marketing or any of our services - please give us a call
01905 909 85207800 501715
Aiom.org.uk [email protected]
