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How Does Social Listening Change the Way You Do Business (And Create ROI)?
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Our Speakers Mikael Lemberg is Director of Product Management at Falcon Social. Mikael Lemberg has previously worked at Facebook, and now oversees the development and management of Falcon Social’s data-centric products. He is an expert in marrying social data to business goals, and understanding how insights from social data can help optimize business processes throughout the organization. @Lemberg
Greg Gerik is CEO of Gerik & Company. With over 11 years of experience working with digital and technology companies, Greg Gerik is currently the principal of Gerik & Company, a digital consultancy focused on helping Fortune 500 companies achieve better sales and results in ecommerce and digital marketing programs. He was most recently the Vice President of Product Marketing and Industry for Shoutlet, a social media and consumer insights technology company. At Shoutlet, his team helped Fortune 500 companies optimize their digital strategies and achieve better sales and insights from their digital marketing efforts. Prior to joining Shoutlet, he worked at 3M as a digital leader for the Global eTransformation Team at 3M. @ggerik
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Andrew Ashton leads social and CRM for Pizza Hut Canada, based in Toronto. Andrew previously led the Social Hive, Yum! Brands global social intelligence command center and managed digital marketing for BÀNH SHOP. During his time with Yum! Brands, Andrew developed daily global social reporting, managed a team of 5 analysts to provide global brands 24-hour social listening and helped Yum! Brands global digital marketing teams integrate social insights into their day-to-day activities. @AndrewLAshton
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• Customer Service• Sales• Research/Product Development• Customer Insights / Behaviors• Marketing / Campaigns /
Sweepstakes
• Offers / Deals
• Human Resources / Corporate• Supply Chain• Competitive Intelligence• Channel Intelligence
@ggerik
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@ggerik
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@ggerik
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@ggerik
• You Move What You Measure• Create Context• Measure to Business
Impact• Start Small & Scale
Quickly• Focus on Precision & Avoid
Accuracy
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What Do We Listen To?Opportunities Research Optimization
Reputation
@AndrewLAshton
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Listening = Money
18k website clicks
5k website clicks
@AndrewLAshton
#SMTLive
Takeaways
• Research is king– brand, competitor, category, industry
• Listen with a purpose– What are you listening for? How do you know if you heard it?
• Get other functions involved– Everything has to be sold at some point.
• Optimize to win – know what winning is• Pay social listening the proper respect
Social media is a more important long-term marketing platform than television, pay attention and invest accordingly.
@AndrewLAshton
#SMTLive
Join the Conversation…
Follow along and share your thoughts on
Twitter at #SMTLive
Submit your questions in the
GoToWebinarcontrol panel
#SMTLive
Our Speakers Mikael Lemberg is Director of Product Management at Falcon Social. Mikael Lemberg has previously worked at Facebook, and now oversees the development and management of Falcon Social’s data-centric products. He is an expert in marrying social data to business goals, and understanding how insights from social data can help optimize business processes throughout the organization. @Lemberg
Greg Gerik is CEO of Gerik & Company. With over 11 years of experience working with digital and technology companies, Greg Gerik is currently the principal of Gerik & Company, a digital consultancy focused on helping Fortune 500 companies achieve better sales and results in ecommerce and digital marketing programs. He was most recently the Vice President of Product Marketing and Industry for Shoutlet, a social media and consumer insights technology company. At Shoutlet, his team helped Fortune 500 companies optimize their digital strategies and achieve better sales and insights from their digital marketing efforts. Prior to joining Shoutlet, he worked at 3M as a digital leader for the Global eTransformation Team at 3M. @ggerik
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Andrew Ashton leads social and CRM for Pizza Hut Canada, based in Toronto. Andrew previously led the Social Hive, Yum! Brands global social intelligence command center and managed digital marketing for BÀNH SHOP. During his time with Yum! Brands, Andrew developed daily global social reporting, managed a team of 5 analysts to provide global brands 24-hour social listening and helped Yum! Brands global digital marketing teams integrate social insights into their day-to-day activities. @AndrewLAshton
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Thank You to Our Sponsor
@FalconSocial
#SMTLive
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