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Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

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The new Social Tracking Section of Google Analytics lets you track Your Social Impact. The report now integrates "off-site" activity from Social Data Hub Partners and tracks conversions based on your established goals. You can watch the video version of this presentation here http://www.youtube.com/watch?v=0KYqyD6KClg

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Page 1: Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI
Page 2: Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

Integration with Social Data Hub Partners lets you analyze "off-site" interactions with YOUR data

Page 3: Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

First Steps:● Install Yoast Google Analytics Plugin● Install Social Sharing Plugins● Create and Share Your High Value Content● Set Conversion Goals in Google Analytics

Watch the Google Analytics How to Workshop

Page 4: Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

Once goals are in place go to: Traffic Sources > Social > Overview

Need help with setting up Goals? Check out:Introduction to Google Analytic Goals

Page 5: Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

On Social Reports go to the "Activity Stream" Tab

Page 6: Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

Listen to what's said on Google +

Page 7: Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

Find out who is bookmarking your content

Page 8: Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

Finally We CanTrack Conversions = Social Media ROI!

PageviewsVisits

Data Hub Activity

Visit Duration

Page 9: Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

The Social Plugins Report Shows Source and Action

Page 10: Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

Watch this andSee Your Social Visitors Flow!

Page 11: Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

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