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Nurturing is one of the benefits one can draw from B2B digital marketing. These slides explain how the ROI from nurturing can be computed.
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NurturingSelasdia
Find
Nurture Sell
Analyse
ROI 4
ROI
Nurturing Using Selasdia
www.selasdia.com
salesman Selasdia finds the messageand lets you interact withthe sender.
I love #bizdev,peeps!
@target I do too!I dig #bizdev !!
The person you interactedwith is reminded of you.You have reinforced theconnection.
targetA person talks about a topicof interest on social media.
If You Used Newsletters
www.selasdia.com
Newsletters are sent.target
Some are opened and read.
The recipient is reminded ofyou (positively if they don’tconsider you a spammer).
ROI Estimate
www.selasdia.com
Assume that 1 in 5 prospects whom youengage with is reminded of your brand.
Selasdiaʼs automation allows you tonurture about 200 persons per hour.
You get a return of $40 on each hour ofoperation.
Assume that each reminder is worth $1(typical cost of search advertisement).
So, for each hour of operation, you canremind 40 people about your brand.
