Future Merchants Presents an Innovation in Retail Marketing

©Future Merchants, Inc

Enabling the full power of video

Retail-centric video programming model

Flex-based proprietary technology platform

A complete package service

Use video to drive sales, enhance the retail brand and engage the consumer


The model: Empowerment Programming

Needs-based communication

Real-world issues or challenges

Expert-driven answers to those challenges

Delivered via specific product benefits

Video delivers the ability to tell a story, not just animate images and layer in music


Unique Content Development Process

Retailer/Publisher Identifies Product Objectives (types of products to be featured)

Future Merchants Social Networking Search provides recommended high interest topics (Need)

Future Merchants Expert Panel provides content linking product features to consumer needs

Production variables customized to meet targeted demographics, brand statements, and values.


Proprietary technology: RetailTV®

Makes video programming shop-able

Retail specific conversion functionality

Seamless and simple integration

Browser and platform agnostic

Mashup of conversion enhancing functionality


RetailTV®’s Technology Advantage

Single browser window: never leave the “home” site

Modal dialogue windows offer additional information while pausing the video

Delivers “lean forward” experience

No impact on existing site performance, design, or architecture


High ROI: Flexibility & Leverage

Drag and drop site-build

Widget-based components

Non-technical UI

Enables multiple “versions” with little effort

Multiple video “point of interest” links


Demo

RetailTV® Demo Site


RetailTV®: Screen Shot Samples


RetailTV® : Admin UI Samples


RetailTV® : Canvas and Widgets

Widget based UI……drag and drop with easily manipulated controls

Adjustable “canvas”


RetailTV®: Business Intelligence Module


Future Merchants Productions

Empowerment Programming Overview


Empowerment Programming Types

How To Targeted Consumer Complimentary Products Immediate Need

What’s New Creating Demand Staying Current

Comparative Different consumer Different needs


Sample Baby Categories(1): Topics Basis

Health: products to safeguard or promote healthy babies

Development: products which support each development stage

Feeding & Nutrition: products to make feeding easier and more effective

Activities: products to entertain and engage baby & toddler

(1)   Statistical analysis of Parenting related websites, blogs, chats by topic, page and thread count


Sample Baby: Category Grid

Category Suggested Video Topics Key Items Options Health & Safety Baby Proofing Your Home Gates Edge & Corner

Guards Door & Cabinet Kits

First Aid Basics Grooming Kits Healthcare Kits Thermometers

Crib Safety Monitors Sleep Positioners Rails & Guards

Activity Developing Motor Skills Activity Centers Bouncers Playmats

Hand – Eye Coordination Play & Learn Toys Stationary Centers Gyms

Moving Around Walkers Jumpers Mobile Entertainers

Feeding Breastfeeding Support Pillows Stools Pumps

Bottle Basics Warmers Sterilzers Bottle Sets

Solid Food Essentials High Chairs Booster Seats Mealtime Sets


Video Structure

Retail Branding Front End

Situation Setup

Delivery of Empowerment Message

Wrap Up and Situation Closure

Backend Retail Branding


Video Production Process

Discovery Phase (with Retailer marketing and merchandising)

Asset Collection

Creative Discussion (programming type, topic, focus, branding)

Script Creation & Talent Selection

Video Shoot

First Edit

Final Edit

Digitizing & Publishing on Retail website through RetailTV implementation

Posting to Video Aggregating Sites