Dare to Share2nd International Home Garden

Conference 27 september 2011

Leiden

The Power of Social Media

From local to National

Just because I can…

Facebook 1850

Twitter

• Always Connected• Fast• News• Sharing Knowledge

Personal or Corporate branding

It is fun!

KLM

Media

Crowdsourcing and Cocreation

Crowdsourcing

Cocreation

Push Versus Pull

From Transactions

to Relations

Van Transacties Naar Relaties

Likeability Factor!

Van Transactie Naar RelatieConsumers

do not believe your commercial

message anymore

Twosé, 430 bottles in 8 hours

It’s always starting with a tweet

Revenues

Offline and

Online

Bricks and

Clicks

monitoring

MARKETINGP’S Traditional versus Social Media

PLACE PASSIONPRICE PERSON

PRODUCT PROFILINGPROMOTION PUBLICITY

Start Today!

• You are the director of your own tweets.

• Social Media only works for you when you act social.

• You seed what you sow.

• Join the Thank You Economy

The Book

Dare to Share

VERGEET DOELGROEPEN FORMULEREN, DIE VINDEN JOU WEL