WHY XPRESS-O?

Espresso = Brewed coffee

Xpress = Express ; fast

Espresso + Express =

Xpress-O

MARKET ANALYSIS

MARKETSIZE

DOUBLE DECK BUS

In South East Asia

SMALL

COMPARISON

300,000 dollar 500,000 dollar

HOTTEST CITIES IN US FOR THE FOOD BUS :

OFFICE WORKER

GYM PEOPLE

COMPETITORS

HARDLY FIND SEATS , PRICE IS HIGH

LIMITED CHOICE

MOBILITY

MEETCUSTOMERS

SATISFACTION

MARKETINGSTRATEGIES

Breakfast

Lunch

Healthy Gym Meal

Dinner

BREAKFAST

LUNCH

HEALTHY GYM MEAL

DINNER

BEVERAGE

Morning LunchHealthy

Gym Meal

Dinner

-Bangsar-City Center

(SS15)-Taylor’s College

-Taylor’s Lakeside Campus

-Bandar Utama

Kitchen

Dining Area

ADVERTISEMENTTV / SOCIAL NETWORK

CUSTOMERS INCREASED

FINANCIAL PLAN

CAPITAL

RM 650,000

RM 650,000

BANK LOAN (MAYBANK)

RM 500,000

PARTNERSHIP (MAYBANK & IBM)

RM 100,000

SAVINGS

RM 50,000

• Double decker food bus – RM 250,000

• Labors’ salary – RM 50,000

• Ingredients – RM 50,000

• Plates, bowls, cups, cutleries – RM 10,000

• Espresso machine – RM 50,000

• Kitchen wares (Pots, pans, knife) – RM 30,000

• Advertising expenses (3 years) – RM 30,000

• Diesel fuel – RM 25,000

• Electricity and water – RM 20,000

• Furniture – RM 15000

• Maintenance and service – RM 40,000

TOTAL AMOUNT TO BE EXPENDED TO START BUSINESS:

RM 650,000-RM 570,000 = RM 80,000

Capital Expenses Remainder

FUTURE EXPECTATIONS

• There will be little or zero profit for the first three years.

• Revenue will be used to pay off bank loans.

• Plans on expanding our business in the future when there is a profit.

Reference:• ENTREPRENEUR WEBSITE(SEPTEMBER 2013). CATERING FOOD TRUCK, FROM: /

/www.entrepreneur.com/businessideas/catering-service

• KARSTAN STRAUSS(NOVEMBER 2013),FOOD TRUCKS:25 OF THE COOLEST, FROM http://www.entrepreneur.com/businessideas/catering-service

• SUZANNE KEARNS(MARCH 2011), 10-STEP PLAN FOR HOW TO START A MOBILE FOOD TRUCK BUSINESS,FROM http://www.moneycrashers.com/how-to-start-food-truck-business-plan/

• RICHARD MYRICK(ARPIL 2012),THE MARKET ANALYSIS SECTION OF YOUR FOOD TRUCK’S BUSINESS PLAN,FROMhttp://www.dummies.com/how-to/content/the-market-analysis-section-of-your-food-trucks-bu.html

• MEDINDA(OCTOBER 2013), TYPES OF COFFE DRINK AND VARIETY, FROM http://www.medindia.net/patients/patientinfo/coffee-types-varieties.htm

• KELLIE DAVIS(FEBRUARY 2014),50 AWESOME PRE- AND POST-WORKOUT SNACKS,FROM http://greatist.com/fitness/50-awesome-pre-and-post-workout-snacks

• DUMMIES WEBSITE(AUGUST 2013),FINANCIAL PROJECTIONS FOR YOUR FOOD TRUCK BUSINESS,FROM http://www.dummies.com/how-to/content/financial-projections-for-your-food-truck-business.html

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