Embed Size (px)
DESCRIPTION
Citation preview
Urgency – Markets grows $2b to $2.5b every 6 months
Source : 4 Strategies for news companies as mobile ads displaces Desktop exposure
Do media groups have the 1 to 2 years to ‘figure out’ mobile ?
Mobile, too small to worry about ? Online group don’t think so.
Millions
Do online groups have the right mobile model ? No?
Criteria commonly used for Mobile
Google Twitter Facebook Groupon eBay
Transactional No No No Yes Yes
Targeted Loosely Loosely Loosely Loosely No
Measurable results
Yes, conversions No No Yes Yes
Local SMB focus Yes No Yes Narrow No
Location Based No No No No No
Are they moving to address these issues in the next 18 months ? Yes.
$3b in acquisition over last 2 years
$1.5 b for 11 acquisitions
12 acquisitions – value unknown
14 acquisitions – value unknown
23 Acquisitions for over $1.5 b
PortoLynx attacks the weaknesses of online groups by building on your strengths.
Local : 80% of spending on products occurs locally, 100% of services
Local: 80% of consumers want to support local businesses due to recession (up from 55%)
Local: Over 40% of consumers want local deals from small businesses they know
Local: Over 50% of local consumer ‘Trust’ their community newspaper.
We are a white label mobile platform aimed at the media market.
App distributed simply via SMS download link to subscribers, readers, online users
Immediate, self serve, flexible and cheaper
Buy Local Markets – access to local products
and services
Our revenue model is based on access and results
Real Time Referrals
Click Through
Secondary Action
SMS enquiry
Real Time Referrals
Criteria PortoLynx
Transactional Yes
Targeted Yes
Measurable results
Yes
Local SMB focus Yes
Location Based No
Media Group App.
We add value by,
Consumers Location based shopping
Support for Local business
Cash rewards
Small Business Targeted to real local consumers
Cost linked to targeting and results
No work no investment mobile strategy
Media Groups New & independent revenue stream
Potential to monetize subscribers, readers, online traffic
Expansion of advertiser base
Groups Value Added
Where it leads – aggregates Mobile pennies
2012 2013 2014 2015 2016$0.00
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
$0.70
$0.80
$0.90
$1.00
PrintMobile
Revenue per Circulation Unit
2012 2013 2014 2015 2016$0.00
$0.05
$0.10
$0.15
$0.20
$0.25
$0.30
PrintMobile
Profit per Circulation Unit
Print figures will vary with markets while mobile will vary with assumptions made. An interactive model is available to test individual cases.
What it would take to replicate our platform,
SMB online network – 4 years
Buy Local Marketplaces – 18 months
SMS – Enquiry engine – 12 months
Final Prep for Mobile Pilot – 2 months
Up to 20 pilot sites – 2 months
Implementation of Mobile Pilot – 2 monthsMedia Partners
Start Here
Full scale Rollout – starting in 6 months
What can we give you? Knowledge and time.
Your Stop Go decision points
Detailed Briefing.Cost equivalent – 2 man weeks
Series of 4 briefing sessions tracking continuing development, implementation& operating metrics. Cost equivalent - 4 man months
Work with you to implement your own pilot. Cost linked to scale.
Is mobile a bubble or a revolution ?
If a revolution, what can you do in the next 6 month that would be as cost effective as taking up our offer ?
