Upload
mithugaba
View
1.254
Download
0
Tags:
Embed Size (px)
Citation preview
BIG BAZAAR
Presented By-:
Naman SinghalAkhil Goel Aayusg JainAiman RehmanShivinePriyaPriyankaNidaSakshi
Presentation On BIG BAZAAR
CONTENTS
ABOUT BIG BAZAAR
• Promoter Kishore Biyani • Store of Future Group• Founded in 2001 • Headquarter in Jogeshwari, Mumbai • Industry- Retail • Parent-Pantaloon Retail India Ltd. • Punchline ‘ Is se sasta aur accha kahin nahin’ • Currently 120 outlets
RAJA OF INDIAN RETAIL
KISHORE BIYANI
Born in a middle class trading family, Kishore Biyani started his career selling stone wash fabric as trader.
His objective is to capture every rupee in the wallet of Indian consumer.
With the launch of Pantaloons, Big Bazaar, Food Bazaar he redefined the retailing business in India.
DEVELOPMENT AND EVOLUTION OF RETAIL
Traditional
Daily Reach
Govt. Support
Modern Formats
Weekly Markets
Village Fairs, Melas
Local Kiranas
PDS
Cooperatives
Hypermarkets, Supermarkets, Departmental Stores etc
Shopping & entertainment
Neighborhood & Convenience
Low Price
Shopping experience& efficiency
Rural Retail Adhaar, Hariyali etc New Experience
TRADITIONAL MARKET
DESTINATION FOR BOTH SHOPPING AND ENTERTAINMENT
DAILY REACH- KIRANA AND NEIGHBOURHOOD STORES
NEIGHBOURHOOD & CONVENIENCE
GOVT SUPPORT-PDS & COOPERATIVES
ECONOMICAL &
AFFORDABLE
RURAL RETAIL
ITC CHAUPAL
MODERN FORMATS
INDIAN RETAIL INDUSTRY
India’s largest industry Accounts for over 10% of India’s GDP and
over 8% of employment Indian Retail Industry was valued at $300
billion in 2006,
expected to grow to 427 b in 2010 and $ 637 b in 2015
Annual growth rate of around 5.5%
REASONS FOR GROWTH IN RETAIL SECTOR
1. Rise in purchasing power of indians
2. Favourable to farmers
3. Use of credit
4. Comfortable atmosphere
MISSION
• One stop shopping at discounted prices. • Provides Best Products at the Best Prices. • Targets price conscious majority segment of
customers.• Attracts a few thousand customers per day • 2 million customers every week• More than 160,000 products are sold• Big Bazaar stores cover nearly 4 million sq feet of
space
TARGET AUDIENCE
Big Bazaar targets higher and upper middle class customers.
Large and growing young working population is a preferred customer segment.
Targets working women and home makers who are the primary decision makers.
Things you would like to know
The biggest customer for Big Bazaar till date is a farmer in Sangli whose bill amount was Rs. 1,37,367
The inspiration to set up big bazaar came not from any foreign super market, but from a relatively small family run shop in Chennai, called “Saravana Stores”.
The first big bazaar store was set up in Kolkata and second and third were at Koramangala, Bangalore and Abids, Hyderabad
If you thought big bazaar outlets are crowded, they are intentionally designed to look that way.
Soon you can expect sales people inside big bazaar outlets trying to sell you insurance, personal loan and other products and services
Only apparels and clothing related items are sourced primarily from Pantaloon’s manufacturing units.
Big bazaar runs SAP which is one of the leading ERP solution provider.
SWOT Analysis
THANK YOU