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International Kids TV Trends
ATF Singapore – 10th December 2014
Eric LentuloInternational Senior Sales Manager
@Mediametrie@EurodataTV
22Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
… 100+ territories covered
+ 3 billion potential viewers
Worldwide
20145 500 +channels
100 + territories
Eurodata TV Worldwide
3
Key facts
1
44Source: Eurodata TV Worldwide / Asia (except china) : Nielsen Television Audience Measurement / Relevant partners – All rights reserved
Kids’ TV Consumption
Asia
Methodology:Daily Viewing Time per individual among children demo over 2013Europe: Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, UKNorth America: Canada (English), USAAsia: China, Malaysia, Indonesia, Philippines, South Korea, Taiwan, Thailand
3:33
Europe
2:14
Australia (Regional)
1:51
Children’s Average Daily Viewing Time
North America
2:32
55Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Continued growth of dedicated children’s channels
NRK3/NRK Super average share
(children 3-14/2-14)
1S 2010 2S 2013
25.5%19.9%
2S 2011 2S 2013
12.3%6.8%Disney Channel
(Portugal) average share (children 4-14)
1S 2011 2S 2013
14.4%5.9%
Boing (Spain) average share (children 4-12)
Cbeebies average share (children 4-6)
6:00-19:00
1S 2004 2S 2013
15.5%7.8%
66Source: Eurodata TV Worldwide / Asia (except china) : Nielsen Television Audience Measurement / Relevant partners – All rights reserved
Local youth channels on top
Market shares (%) on broadcast slot (July-December 2013)
AustraliaChildren
Preschool
#1 children’s channel by market
UK
DenmarkFrance Spain
Canada FinlandGermany
Malaysia
South Korea
NB : The market shares for Malaysia and South Korea are estimated on a program basis
7
What works for who?2
88Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Series
Movies
Prime time moments to gather families
Sport
Entertainment
Anugerah JuaraLagu (TV3) in Malaysia
#1
The Wang family(KBS2) in South Korea
#1
Ganteng GantengSerigala (SCTV) in Indonesia
#1#1
2013 AFF Championship
Indonesia (July-Dec 2013)
95% share
on children 3-13 in Germany for
the final Germany-Argentina
#1
#1
#1
Britain’s Got Talent (ITV)
in the UK
Doraemon The Movie (TV Asahi) in Japan
99Source: Eurodata TV Worldwide / Asia (except china) : Nielsen Television Audience Measurement / Relevant partners – All rights reserved
50%25%
25%
Europe
Kids’ favorite shows by genrePrograms featuring in the top 20 shows by country (July-December 2013)Europe: France, UK, Germany, Italy, Spain, Portugal, Denmark, Sweden, Norway, Finland Asia: China, Malaysia, Indonesia, Philippines, South Korea, Taiwan, ThailandWorld: Europe, Asia, USA, Canada, Australia, Russia, UAE, Israel
85%
6% 9%
Asia
66%
18%
16%
ANIMATION
LIVE ACTION
FACTUAL / ENT
World
1010Source: Eurodata TV Worldwide / Asia (except china) : Nielsen Television Audience Measurement / Relevant partners – All rights reserved
Animation with legs
TOP
= appears in the July – December 2013 or in the Jan-Jun 2014 national top 20 rankings based on average ratings 000 on total kidsTOP
Asian programs travel…
TOP
Doraemon Robocar Poli
TOP
Inazuma Eleven Go
From South Korea toFrance
From Japan toItalySpain, TaiwanIndonesiaPhilippines…
From Japan toFrance
ThailandSouth KoreaDenmarkFinlandItaly…The Jungle Book
TOP
South Korea AustraliaGermanyRussia…
Dragons: Riders of Berk
TOP
And foreign programs also come to Asia…
TOP
From France toChina
From France toTaiwan
TOP
Oggy et les cafards
Garfield and Cie
1111Source: Eurodata TV Worldwide / Asia (except china) : Nielsen Television Audience Measurement / Relevant partners – All rights reserved
Live action focus
Liv & Maddie
On Disney Channel
in the UK and Italy
Inspiring US series…
TOP
Haunted Hathaways
On Nickelodeon in
Italy, Spain and the UK
TOP
#5 on Boing Italy in June 2014
The Next Step
…with competitors
Wolfblood
Mako Mermaids
Japanese series travel through Asia
Power Rangers
Kamen Rider
TOP
From Japan (TV Asahi)
Travel to Malaysia,
South Korea, ThailandSuper Sentai
TOP
Travels to
Russia, South Africa, Philippines…
1212Source: Eurodata TV Worldwide / Asia (except china) : Nielsen Television Audience Measurement / Relevant partners – All rights reserved
모여라딩동댕on EBS
Gather Bingo
Top
Leading Local Shows
Julkalendern Barna Hedenhös Uppfinner Julen - Barnkanalen
57% av. share with kids 3-14
#1 Web Audience in
2013 on all individuals
#1
플루토비밀결사대on EBS
Top
on ABS-CBN
Junior Bake Off - CBBC
on CBBC
#1
Pluto Secret Society
#1
Goin’ Bulilit
13
Multiplatform content3
1414Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Sources: Home Devices T1 2014 / Commen Sense Media 2013 / ITV/Tonight Survey / TNS Gallup – Media and Children Survey 201
UK
53% of 8-11 year olds have
a TV in their bedroom
62% of 12-15 year olds own
a Smartphone
Norway
46% of 3-11 own a
Smartphone
26% of 3-11 own a Tablet
USA
52% of 2-10 year olds own a
Smartphone
75% of 2-10 year olds own a
Smartphone
2011
2013
Other Screens are everywhere
UK
of 4-14 in hh with
Computer
59% children 4-14 in hh
with Tablet
France
93%
1515Source: Eurodata TV Worldwide / Asia (except china) : Nielsen Television Audience Measurement / Relevant partners – All rights reserved
New markets, new figures
Sources: Australian MultiSceen Report Q4 2013 / Nielsen – The Cross Platform Report March 2014 / Médiamétrie – Etude VOD 360 2013 / Mediametrie//NetRatings – Mesure d’audience de la vidéo sur écran d’ordinateur – France – Mars 2014 – Tous lieux de connexion / Swedes and the Internet 2013 / TNS Gallup – Media and Children Survey 2013 / MediaVision / Japan Government March 2014
USA (on Kids 2-11 by week)
24:16 +
March 2014
2:21
Australia (on Kids 0-11 by month)
vs
Q4 2013
66:18 5:35
Sweden
81%visit social networks
at the age of 12
600,000Swedish hh are
paying to watch
movies and TV shows
through Netflix
2013
JapanNearly 40%of 10-17 year-olds spend more
than 2 hours a day online.
107 minutes / dayAverage time 10-17 year olds
spend online on their Smartphone
March 2014
1616Source: Eurodata TV Worldwide / Asia (except china) : Nielsen Television Audience Measurement / Relevant partners – All rights reserved
Content without bordersTV content across all screens
Sheriff Callie's Wild West (Disney Junior – USA / UK)
#1 most-watched series
on watchdisneyjunior.com
+4.5 ptsChildren 2-5
23 million of videos views
vs slot av
Tahiti Quest (Gulli – France)
120 000 unique viewers
1.5 million of videos views
+12 ptsChildren 4-14
vs slot av
From digital to the TV screen
Monster High / Barbie Life in the DreamhouseAngry Birds
Indonesia,France
almost 23% share in April on 4-14 on Gulli (France)
TOP
1717Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
OTT Platforms gain ground
Niko and the Sword of LightPilot broadcast early 2015Target audience: 6-11
Turbo FASTEnd of December 2013
All Hail King JulienTo air on 19 December 2014
Niko and the Sword of Light has been noticed in thecrowdfunding website Kickstarter
Already Available Already Available
Pilot to be soon released for approval Coming soon
Tumble Leaf6 May, 2014Target audience: preschoolers
Partnerships: Disney / Dreamworks Animation / Time Warner Partnerships: Viacom / Nickelodeon
New VOD services for Kids
UK App Hopster.tv for kids 2-6
more than 100 000 downloads in the UK *
US Toon Goggles for kids 2-12
#1 in Kids’ Apps on the App Store in the US*
China Buddies TV
Available in GreaterChina
Japan Line Kids VideoStreaming videoservice on mobile devices for kids 1-6
1831/12/2014 18
America:
- Nielsen Media Research (USA)
- Numeris (Canada)
Asia:
- CSM Media Research (China)
- Nielsen Television Audience Measurement
- Video Research Limited (Japan)
Australia:
- Regional TAM / Nielsen Television Audience Measurement
Europe:
- AGF / GfK Fernsehforschung (Germany)
- BARB / Kantar Media (United Kingdom)
- CAEM (Portugal)
- Kantar Media (Spain)
- Médiamétrie (France)
- TNS Gallup (Norway)
Thanks to all our partners
19
Thank you!
@Mediametrie@EurodataTV
Eric LentuloInternational Senior Sales Manager
