ETHICAL MARKETINGORETHICS IN ADVERTISING

Mariya Titova,Mariya Titova,““Management and Marketing”Management and Marketing”Faculty (II-13)Faculty (II-13)

""What is the difference What is the difference between unethical and between unethical and

ethical advertising? ethical advertising? Unethical advertising uses Unethical advertising uses falsehoods to deceive the falsehoods to deceive the public; ethical advertising public; ethical advertising uses truth to deceive the uses truth to deceive the

public."public."

Vilhjalmur StefanssonVilhjalmur Stefansson

How much truth can How much truth can advertisers conceal? advertisers conceal?

Where is ethical Where is ethical advertising ends and advertising ends and unethical advertising unethical advertising

begins?begins?

Ethical Ethical marketingmarketing – is a – is a process through process through which which companies companies generate generate customer customer interest in interest in products/serviceproducts/services by s by incorporating incorporating social and social and environmental environmental considerations considerations in products and in products and promotions.promotions.

Ethical Ethical advertisingadvertising – is – is advertising that advertising that is truthful, not is truthful, not offended and is offended and is correct in terms correct in terms of morality and of morality and ethics.ethics.

AdvertisementAdvertisement Actual BIG Actual BIG MACMAC

FALSE ADVERTISINGFALSE ADVERTISING

FAKE ADVERTISINGFAKE ADVERTISING

CONCLUSIONCONCLUSION

SS

Ethical advertising is really important. Somebody must control unethical

advertising.

ADVERTISING ISN’T UNETHICAL IF IT’S ADVERTISING ISN’T UNETHICAL IF IT’S DONE IN RIGHT WAY IN TERMS OF DONE IN RIGHT WAY IN TERMS OF

MORALITY AND ETHICS!!!MORALITY AND ETHICS!!!

THANK YOU!THANK YOU!