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My presentation at the inaugural Edge of the Web conference in Perth, Western Australia on 6 November 2008. An introduction to Enterprise 2.0/Web 2.0 and then a look at business benefits plus a very quick look at a couple of case studies. It shares significant content with my earlier E2.0 talk, but is tighter and more focused. A full transcript is at http://www.acidlabs.org/2008/11/19/enterprise-20-a-new-age-of-aquarius/
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Enterprise 2.0A new Age of Aquarius?
Stephen Collinsacidlabs
Who am I?
You need to be ready
Your customers want to be engaged
Smart. Innovative. Lots of ideas.
Communicators.
Neither efficient nor effective
We’re at a tipping point
What it is... and isn’t
It’s not this
It’s also not cause for this
Tim O’Reilly established his
“Web 2.0 principles” in
2005
Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html
The Web As Platform
My Web 2.0 InfrastructureApplication Usage Launched
Email and calendar May 2003
Photos February 2004
Travel 2000
2007
2006
Project management 2004
CRM and contacts March 2007
Accounting 1998!!!
Time tracking 2006
Presentations 2006
Video 2005
Contacts and CV 2003
Contact syncing (local, Gmail, Highrise) Beta
Events 2003
Events and tracking 2004
Tracking, problem solving July 2006
Lifestreaming 2006
Location awareness 2008
Harnessing collective intelligence
Data is the Next Intel Inside
The end of the software release cycle
Lightweight programming (and business) models
Software above the level of a single device
Rich user experiences
People not process
Network effects
Reed’s Law
“The value of a group-forming network increases exponentially... its implications
are profound.”
“The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4)
Then Web 2.0 moved inside the wall
“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
Mr Enterprise 2.0
http://www.flickr.com/photos/ross/250133349/
Web 2.0 for business. Sort of.
Uses the tools of Web 2.0
Puts people at the centre
Significant increases in productivity and innovation
Visible, persistent, transparent activity
across business
Benefits realisation
Improved knowledge retention (with better
opportunities to capture previously
tacit knowledge)
Better adoption of tools as near-zero barrier to use
Emergent efficiency over predefined patterns
Greater transparency and visibility of activity
Minimise duplication and rework
Boosted productivity as people can work
more naturally
SLATES
“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
“These [tools] are part of a platform that’s readable by anyone in the company, and they’re persistent. They make an episode of knowledge work widely and permanently visible.”
Dr Andrew McAfee, HBS
“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
Search
Linking
Authorship
Tags
Extensions
Signals
A better ecosystem
So we get better, richer outcomes
Systems can push new information
Users can pull to themselves just as
easily
Users can pull to themselves just as easily
Flow
Building the Enterprise 2.0 organisation
In successful, satisfied organisations, tool choice is driven by
business not IT
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
Collaboration and cocreation
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
Tapping distributedknowledge
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
Organisational and management transformation
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
Conversation. Collaboration. Community.
Cluetrainwasright
Business is actually about people and conversations
Right strategy, right processes, right tools, right time
So what might they need?
Wikis
Blogs
Mashups
Communities
Bookmarks
Social networks
So what else?
Busy vs. Bursty
Bursty vs. Busy
“The burst economy, enabled by the Web, works on innovation, flat knowledge networks, and discontinuous productivity.”
Anne Truitt Zelenka, Web Worker Daily
http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/
Attraction. Engagement. Retention.
“Employee recruitment and retention could become one motivator and one very significant ROI.”
Bill Ives, FASTForward
http://www.fastforwardblog.com/2006/12/22/diy-km-and-recruitment/
My (everyone’s) generation
Success stories
CIA
http://community.e2conf.com/docs/DOC-1090
Janssen-Cilag
http://www.e-gineer.com/v2/blog/2007/12/building-enterprise-20-on-culture-10.htm
Do you really want to miss this boat?
“Networked, social-based opportunities are so explosive today that when we pursue them we’re flung forward at pace.”
James Governor, RedMonk
http://www.redmonk.com/jgovernor/2007/04/17/hyper-productivity-and-information-saturation-economics/
A BIG opportunity
Imagine
http://www.flickr.com/photos/midnight_trucker/376653652/
Licensing
http://www.slideshare.net/trib
http://creativecommons.org/licenses/by-nc-sa/3.0/
Like the cool pictures?
iStockphoto.com and Flickr
strategies, tools and processes to empower knowledge workers
Stephen Collins
[email protected] trib22+61 410 680722
www.acidlabs.orgtwitter.com/tribwww.linkedin.com/in/stephencollinswww.facebook.com/profile.php?id=692035946